Is Kunstleder Pflege profitable to sell on Amazon Germany?

Flapen scores Kunstleder Pflege 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €36K a year across 15 tracked products. Search demand grew +6.6% in the last 90 days.

How competitive is the Kunstleder Pflege niche on Amazon Germany?

12 brands and 86 sellers compete in Kunstleder Pflege on Amazon Germany. The top 5 Kunstleder Pflege products take 77% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Kunstleder Pflege?

Kunstleder Pflege buyers on Amazon Germany complain most about Einfache Reinigung, Funktionalität insgesamt, and Auslaufsicher. An estimated 0.3% of orders come back.

What does it cost to enter the Kunstleder Pflege niche?

Kunstleder Pflege sells for €11.95 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.21 to €27.27. The average product has 1,613 reviews, the count a new listing must catch up to.

Kunstleder Pflege

Fail

Shoppers spend an estimated $36K a year here, so Kunstleder Pflege is a Fail.

Flapen Score: 43
43 / 100Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51
Market size: €36K/yr49K searches / yr
90-day growth: +6.6%search demand this quarter
Competition: 77%top-5 click share · 12 brands · 86 sellers

Flapen Score

Kunstleder Pflege against its category

The dotted line is the Auto & Motorrad average. Past it, Kunstleder Pflege is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Kunstleder Pflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Kunstleder Pflege 49K times last year and spent an estimated €36K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months: 49K
Growth, 90 days vs prior 90: +6.6%
Conversion, latest week: 6.0%
Market size, estimated: €36Ka year
Top search term: kunstleder pflege22K searches a year

02 · Price

A sale here is worth €11.95.

Listings sell for €11.95 on average, from €5.21 to €27.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €11.95 that is €1K to €3K a year per listing.

Average price: €11.95under the $15 to $100 sweet spot
Price range: €5.21–€27.27
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Reinigung & Pflege. It carries 1,613 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 80%
Out of stock, average day: 0.0%
Average rank: #112in Reinigung & Pflege
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 1,613per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Kunstleder Pflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

Brand 127%
Brand 226%
Brand 314%
Brand 411%
Brand 57%
Brand 64%
Open — no brand owns it (6 brands, 10%)

Demand

Kunstleder Pflege search demand

Weekly searches over the year. Pick a range.

Search terms

Top Kunstleder Pflege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kunstleder pflege22K/yr +5.6%5.9% conv.
kunstleder reiniger8K/yr +31.4%5.6% conv.
kunstleder pflege auto8K/yr +35.0%5.3% conv.
kunstlederpflege5K/yr -7.8%7.3% conv.
kunstleder reiniger auto3K/yr +17.1%3.7% conv.
kunstleder pflege schuhe3K/yr -69.6%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Kunstleder Pflege

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Einfache Reinigung”

0.3%of orders come back

“Reinigt nicht wirklich”

A buyer, on “Einfache Reinigung”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Kunstleder Pflege questions

Answered from the same tracked data.

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