Is kühlbox profitable to sell on Amazon Germany?

The niche generates €2.9M/yr across 59 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +490.6%. Flapen's verdict: Launch it (73/100).

How competitive is the kühlbox niche?

31 brands and 99 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in kühlbox?

Top complaints mined from reviews: Geräuschpegel, Haltbarkeit, Qualität insgesamt. The return rate is 2.9%.

When does demand for kühlbox peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.5× the quietest.

What does it cost to enter the kühlbox niche?

Listings span €14.26–€174.46; the average listing price is €60.99 (sweet spot $15–$100). The average incumbent carries 1,546 reviews — the moat a new listing must climb.

kühlbox

Launch it

A $2.9M/yr market growing +490.6% this quarter with returns at 2.9% — clears our launch bar.

Growth

Incredible+490.6%

90-day search growth — must beat 0% to launch

Market size

Incredible€2.9M

€2.9M/yr · 4.6M searches

Avg price

Great€60.99

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€14.26–€174.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,546.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon Germany niche tracking, kühlbox is a €2.9M/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 73/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

kühlbox market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: €2.4M–€3.0M; units × avg price
Conversion rate: 1.0%
Avg BSR: #316
Page quality: 0%
Prime: 54%
Sponsored: 86%
Out of stock: 2.2%
Avg brand age: 38 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

32%

Top 20: 66%

Open market

45%

Mobicool22%
Igloo10%
AEG8%
TZS First Austria6%
Steinborg5%
Einhell4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +490.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×

Open Trend

Top kühlbox search terms

kühlbox1.7M/yr +534.9%0.7% conv.
kühlbox auto748K/yr +526.0%1.0% conv.
kühlbox elektrisch516K/yr +584.9%0.9% conv.
kühlbox 12v 230v285K/yr +335.5%1.0% conv.
elektrische kühlbox212K/yr +553.5%0.8% conv.
kühlbox mit akku185K/yr +652.8%0.3% conv.
kühltasche elektrisch139K/yr +395.9%0.7% conv.
auto kühlbox138K/yr +485.5%0.6% conv.
akku kühlbox114K/yr +552.7%0.3% conv.
camping kühlschrank119K/yr +200.6%0.1% conv.

All search terms

Top kühlbox products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mobicool Mirabelle MM24 DC elektrische Kühlbox 21L 12V für Auto und LKW Kompakte thermoelektrische Kühlbox für Rückbank oder hinter den Sitz Kühlt bis zu 15 C unter Umgebungstemperatur

Mobicool€26.104.1★3,542 rev

Mobicool ME27 elektrische Kühlbox 12V und 230V 26L blau - Mini-Kühlschrank für Auto Camping Urlaub Boot Festivals - leicht tragbar mit praktischem Kabelfach und Eco/Max Modus

Mobicool€46.714.4★4,769 rev

Steinborg€57.904.4★1,241 rev

AEG Thermoelektrische Kühlbox KK 28 kühlt bis 20 C unter Umgebungstemparatur 28 Liter Fassungsvermögen 12V/230V Tragegriff & Kabelfach leicht zu reinigen für Auto Reisen & Camping

AEG€74.204.3★1,844 rev

Einhell Akku-Kühlbox TE-COL 18/27 Li-Solo Power X-Change (18 V 27 Liter Kühlen und Warmhalten Hybrid 12 V für Auto 230 V Stromanschluss inkl. Taschen ohne Akku)

Einhell€112.654.5★323 rev

Newest

by launch date

Amazon Basics Elektrische Kühlbox mit Kühl- und Wärmefunktion 12 V DC/230 V AC für den Fahrzeug- und Heimgebrauch 24 Liter Blau

Amazon Basics€54.83237 rev

5mo ago

Einhell Akku-Kühlbox TE-COL 18/27 Li-Solo Power X-Change (18 V 27 Liter Kühlen und Warmhalten Hybrid 12 V für Auto 230 V Stromanschluss inkl. Taschen ohne Akku)

Einhell€112.65323 rev

1y ago

IGLOO IE27 elektrische Kühlbox 12V und 230V 26L - kompakter Mini-Kühlschrank für Auto Camping Urlaub Boot Festivals - leicht tragbar mit praktischem Kabelfach und Eco/Max Modus

Igloo€53.311,190 rev

1y ago

kiximay 33L Kühltasche Premium Isolierte Kühlbox 24+ Stunden Kalt Faltbar Wasserdicht & Auslaufsicher Ideal für Camping Picknick Strand BBQ & Auto

kiximay€19.231,117 rev

1y ago

IGLOO IP27 Kühlbox 27L große Passive Kühlbox in Ice Blue

Igloo€32.04237 rev

1y ago

What buyers say about kühlbox

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Gesamtgröße9%

“Passt”

beworben Vs Tatsächliches Produkt8%

“Mission erfüllt”

Preis-Leistungs-Verhältnis7%

“Preis Leistung super”

Heizung7%

“Intelligente Kühlbox mit Bluetooth – zügige Kühlung”

Speicherkapazität7%

“Platz für 8 große Flaschen”

Benutzerfreundlichkeit6%

“Einfache Handhabung”

Geräuschpegel5%

“Super Leise”

Portabilität4%

“Super Reisebegleiter”

Kühlmittel4%

“Eine coole Kühlbox für das Kfz”

What buyers complain about

Geräuschpegel14%

“Der Kühleffekt, bei äußerst lauten Geräuschen, ist gleich Null”

Haltbarkeit11%

“Außenverkleidung fällt nach kurzer Zeit ab”

Qualität insgesamt10%

“ACHTUNG: Schlechte Qualität”

Heizung9%

“Die Kühlleistung ist gleich null”

Gesamtgröße5%

“Kleiner als gedacht”

Preis-Leistungs-Verhältnis3%

“Also Mehrkosten von 100€”

beworben Vs Tatsächliches Produkt3%

“Betrug zum Nutzinhalt - es sind 20 Prozent weniger”

Griffqualität2%

“Griff hält nicht”

Reißverschlussqualität2%

“Nun löst sich die Naht am Reißverschluss”

Temperaturkontrolle2%

“Nicht unbedingt zum kühlen”

Top return reasons

Gesamtgröße44%

Geräuschpegel12%

Kühlmittel7%

Defekt Material/Teile6%

Funktionalität insgesamt5%

Qualität insgesamt3%

Heizung3%

beworben Vs Tatsächliches Produkt2%

Kompatibilität – insgesamt2%

Haltbarkeit1%

Common questions

Is kühlbox profitable to sell on Amazon Germany?: The niche generates €2.9M/yr across 59 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +490.6%. Flapen's verdict: Launch it (73/100).
How competitive is the kühlbox niche?: 31 brands and 99 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in kühlbox?: Top complaints mined from reviews: Geräuschpegel, Haltbarkeit, Qualität insgesamt. The return rate is 2.9%.
When does demand for kühlbox peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.5× the quietest.
What does it cost to enter the kühlbox niche?: Listings span €14.26–€174.46; the average listing price is €60.99 (sweet spot $15–$100). The average incumbent carries 1,546 reviews — the moat a new listing must climb.

kühlbox

kühlbox market data

Competition & brand share

Demand & seasonality

Top kühlbox search terms

Top kühlbox products on Amazon

Top sellers

Newest

Trending

What buyers say about kühlbox

What buyers love

What buyers complain about

Top return reasons

Common questions

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