Kubotan
FailPrices span $3.61–$16.50, mostly outside the sweet spot, so Kubotan is a Fail.
- Flapen Score
- 38 / 100Ranks 1,288 of 1,428 Auto & Motorrad niches · −13 vs the category median of 5138
- Market size
- €74K/yr265K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 29 sellers
Flapen Score
Kubotan against its category
The dotted line is the Auto & Motorrad average. Past it, Kubotan is stronger. Inside it, weaker.
Market
The Kubotan market on Amazon at a glance
Shoppers on Amazon Germany searched for Kubotan 265K times last year and spent an estimated €74K. The top 5 brands take 79% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €74Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- kubotan196K searches a year
02 · Price
A sale here is worth €8.12.
Listings sell for €8.12 on average, from €3.61 to €16.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €8.12 that is €2K to €4K a year per listing.
- Average price
- €8.12under the $15 to $100 sweet spot
- Price range
- €3.61–€16.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #311 within Merchandiseprodukte. It carries 824 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 91%
- Out of stock, average day
- 6.5%
- Average rank
- #311in Merchandiseprodukte
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 824per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Kubotan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AMATHINGS Survival Kubotan Schwarz Druckverstärker mit Handschlaufe Extra Stark für Notsituationen als Notfallhammer Glasbrecher & Schlüsselanhänger Effektive Selbstverteidigung
- Price
- €7.82
- Rating
- 4.7/5
- Reviews
- 653
- Age
- 3y ago

AMATHINGS Kubotan Schlüsselanhänger Selbstverteidigungs Tool aus Aluminium mit ergonomischem Griff | schwarz Leicht kompakt & unauffällig | EDC Notfall Werkzeug & Glasbrecher Legal in Deutschland
- Price
- €5.12
- Rating
- 4.6/5
- Reviews
- 1,333
- Age
- 5y ago

RUNEAY 6 Stück Kubotan Selbstverteidigung Schlüsselanhänger für Frauen Selbstverteidigung Waffen Legal für Notsituationen als Notfallhammer Glasbrecher
- Price
- €7.01
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 3y ago

AMATHINGS 1 Stück Kubotan in Schwarz Selbstverteidigung Schlüsselanhänger mit ergonomischem Griff Selbstverteidigung Waffen legal Selbstverteidigung Frauen Verteidigungs Waffen für Frauen
- Price
- €6.02
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 2y ago

2er Set Kubotan Selbstverteidigung - Waffen Legal für Frauen Silber und Schwarz - Für Unterwegs am Schlüsselanhänger - Self Defense Sicherheit Gadgets
- Price
- €4.22
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 2y ago
Trending
estimated 90-day click momentum
UEAVOID Taktischer Stift 1x Schwarz Kubotan Selbstverteidigung Glasbrecher Kugelschreiber | Diskretes EDC Notfallwerkzeug für Damen & Herren Survival Ausrüstung Auto Outdoor Sicherheit
- Price
- €5.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Cold Steel 91MK Steel Unisex-Adult SD2 Mini Koga Standard
- Price
- €16.41
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 14y ago

JUKMO Taktischer Stretchgürtel für Männer Militär Arbeit Rigger Wandern 3 8cm elastische Nylon Web Ratsche Schnellspanner Gürtel in Geschenkbox (Schwarz Medium)
- Price
- €11.14
- Rating
- 4.7/5
- Reviews
- 10,717
- Age
- 1y ago

Multifunktionaler Schlüsselanhänger 2 Stück Tactical Pen mit rutschfester Oberfläche 13 cm Länge für große Hände robustes Design mit Glasbrecher & Schraubendreher ideal für Alltag & Out
- Price
- €8.28
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

AMATHINGS Kubotan Selbstverteidigung Schlüsselanhänger mit ergonomischem Griff und Signal-Pfeife Selbstverteidigung Waffen legal Frauen Verteidiguns Waffen für Frauen
- Price
- €6.99
- Rating
- 4.5/5
- Reviews
- 699
- Age
- 8y ago
Newest
by launch date
UEAVOID Taktischer Stift 1x Schwarz Kubotan Selbstverteidigung Glasbrecher Kugelschreiber | Diskretes EDC Notfallwerkzeug für Damen & Herren Survival Ausrüstung Auto Outdoor Sicherheit
- Price
- €5.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Multifunktionaler Schlüsselanhänger 2 Stück Tactical Pen mit rutschfester Oberfläche 13 cm Länge für große Hände robustes Design mit Glasbrecher & Schraubendreher ideal für Alltag & Out
- Price
- €8.28
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 8mo ago

Moling 6 Stück Tragbar Kubotan Selbstverteidigung Selbstschutz Schlüsselanhänger für Frauen Notfallhammer Auto Aluminium Waffen Legal (Stil 1)
- Price
- €4.97
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 8mo ago

Multifunktionaler Schlüsselanhänger Tactical Pen 13 cm mit Extra Grip für große Hände Taktischer Kugelschreiber Notfallhammer und 2 Verwendungsmöglichkeiten robust und praktisch
- Price
- €6.28
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8mo ago

Kubotan mit Whip - Effektive Selbstverteidigung - Extra Stark Selbstschutz-Set für Notsituationen als Notfallhammer Glasbrecher
- Price
- €12.02
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
29
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
16%
- AMATHINGS53%
- RUNEAY9%
- HEWJYDE6%
- YUGUOLAN6%
- WANTUSHUI5%
- ascaipe5%
- Open — no brand owns it (9 brands, 16%)
Demand
Kubotan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.3×
Search terms
Top Kubotan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kubotan196K/yr
- kubotan selbstverteidigung45K/yr
- kubotan schlüsselanhänger10K/yr
- kubotan holz6K/yr
- kubaton4K/yr
- kubotan titan4K/yr
Reviews and returns
What reviews say buyers love and hate about Kubotan
We read the reviews and the return reasons for every product selling here.
“Etwas groß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kubotan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









