Is kofferraum schutzmatte profitable to sell on Amazon Germany?

The niche generates €359K/yr across 41 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the kofferraum schutzmatte niche?

28 brands and 42 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in kofferraum schutzmatte?

Top complaints mined from reviews: Gesamtgröße, Haftung/Klebrigkeit, Haltbarkeit. The return rate is 2.0%.

When does demand for kofferraum schutzmatte peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kofferraum schutzmatte niche?

Listings span €8.29–€68.10; the average listing price is €22.96 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.

kofferraum schutzmatte

Worth a look

Shows a sweet-spot price point ($22.96 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible€22.96

avg listing price — sweet spot $15–$100

Price range

Great€8.29–€68.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€359K

€359K/yr · 810K searches

Review moat

Okay2,511.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kofferraum schutzmatte is a €359K/yr Amazon Germany market (810K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

kofferraum schutzmatte market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €344K–€459K; units × avg price
Conversion rate: 1.9%
Avg BSR: #64
Page quality: 0%
Prime: 95%
Sponsored: 93%
Out of stock: 4.8%
Avg brand age: 43 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

44%

Top 20: 79%

Open market

38%

HELDENWERK18%
TRIBURG14%
Rudelkönig13%
JOEJOY8%
Looxmeer5%
Hinrichs3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kofferraum schutzmatte search terms

kofferraum schutzmatte261K/yr -11.4%1.4% conv.
kofferraumschutz hund122K/yr +4.7%2.6% conv.
kofferraumwanne122K/yr +0.4%0.1% conv.
kofferraummatte68K/yr -3.5%1.4% conv.
kofferraumschutz35K/yr +4.1%1.4% conv.
kofferraum schutzmatte hund30K/yr +31.0%2.3% conv.
kofferraummatten17K/yr +13.0%0.4% conv.
kofferraummatte gummi17K/yr +5.7%1.1% conv.
hundedecke auto kofferraum17K/yr +1.3%3.5% conv.
kofferraum schutz14K/yr -4.7%1.3% conv.

All search terms

Top kofferraum schutzmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rudelkönig Kofferraumschutz Hund mit Ladekantenschutz - Wasserabweisend & Kratzfest - Gesteppte Auto Hundedecke mit Tasche - Universale Kofferraum Schutzmatte für Hunde

Rudelkönig€38.374.6★3,349 rev

HELDENWERK Kofferraumschutz Hund mit Seiten- und Ladekantenschutz - Universal Auto Kofferraum Hundedecke wasserdicht & Kratzfest - Kofferraumdecke Hunde

HELDENWERK€17.974.3★5,773 rev

TRIBURG Universal Anti Rutsch Schmutzmatte 120x100cm Zuschneidbar und Wasserdicht - Kofferraummatte - Antirutschmatte Auto - Antirutschmatte Schubladen - Kofferraum Schutzmatte

TRIBURG€12.074.4★5,547 rev

JOEJOY Kofferraumschutz Hund mit Seiten- und Ladeschwellenschutz Universal Kofferraum Schutzmatte Wasserdicht Kratzfest - Pflegeleicht Hundedecke Auto Kofferraum

JOEJOY€24.624.4★7,649 rev

Looxmeer Kofferraumschutz Hund mit Seiten- und Ladekantenschutz - Hundedecke Auto Kofferraum mit Tasche - Wasserdicht & Pflegeleicht & Kratzfest Universale Kofferraum Schutzmatte für Hunde

Looxmeer€23.014.5★4,753 rev

Newest

by launch date

Naturiz Kofferraumschutz Hund mit Seiten- & Ladekantenschutz - Hundedecke Auto Kofferraum - Universal Kofferraum Schutzmatte Wasserdicht & Pflegeleicht für Hunde -Hundematte mit Tasche (Kofferraum)

Naturiz€35.0524 rev

2mo ago

UPAWPIA Kofferraumschutz Hund Seitenschutz Ladekantenschutz Kofferraum Schutzmatte Hund wasserdicht Kratzfest Universale Hundedecke Auto Kofferraum Schutzmatte für SUV LKW 185 * 115 * 48cm

UPAWPIA€24.12189 rev

10mo ago

HELDENWERK Kofferraumschutz Hund gesteppt mit Seiten- und Ladekantenschutz I Hundedecke Auto Kofferraum Wasserdicht & Kratzfest I Universal Kofferraum Schutzmatte für Hunde

HELDENWERK€31.65207 rev

10mo ago

Brslainn Kofferraumschutz Hund Universal Auto mit Seiten- und Ladeschwellenschutz Kofferraum Schutzmatte Wasserdicht Kratzfest & Hundedecke Auto Kofferraum

Brslainn€10.6674 rev

11mo ago

Looxmeer Kofferraumschutz Hund mit Seiten- und Ladekantenschutz - Hundedecke Auto Kofferraum mit Tasche - Wasserdicht & Pflegeleicht & Kratzfest Universale Kofferraum Schutzmatte für Hunde

Looxmeer€23.014,753 rev

1y ago

What buyers say about kofferraum schutzmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Passt perfekt”

Qualität insgesamt16%

“Super Produkt”

Griff7%

“Rutschfest”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben”

Fall/Aufprallschutz5%

“Super, robuster Kofferraumschutz”

Materialqualität5%

“Top Material”

Preis-Leistungs-Verhältnis5%

“Fairer Preis”

Einfache Reinigung5%

“ist lsuper leicht zu reinigen,”

Benutzerfreundlichkeit4%

“Super praktisch, total easy im handling, leicht und robust”

Stärke3%

“Das Material wirkt robust und hochwertig”

What buyers complain about

Gesamtgröße12%

“Passform ungenügend”

Haftung/Klebrigkeit7%

“Hält nicht”

Haltbarkeit6%

“Nach der ersten Fahrt schon defekt”

Griff6%

“Null Antirutsch”

Qualität insgesamt6%

“Ungenügede Qualität”

Dicke5%

“Das Material ist dicker”

beworben Vs Tatsächliches Produkt4%

“Bild obwohl L täuschend”

Geruch4%

“Stinkt”

Saugen3%

“Verrutscht trotz Klettverschluss und Saugnäpfe”

Materialqualität3%

“Material könnte weicher sein für eine bessere Rutschhemmung”

Top return reasons

Gesamtgröße56%

Dünn6%

Kompatibilität – insgesamt6%

Materialqualität4%

Qualität insgesamt3%

Griff3%

beworben Vs Tatsächliches Produkt3%

Haftung/Klebrigkeit2%

Funktionalität insgesamt2%

Breite2%

Common questions

Is kofferraum schutzmatte profitable to sell on Amazon Germany?: The niche generates €359K/yr across 41 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the kofferraum schutzmatte niche?: 28 brands and 42 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in kofferraum schutzmatte?: Top complaints mined from reviews: Gesamtgröße, Haftung/Klebrigkeit, Haltbarkeit. The return rate is 2.0%.
When does demand for kofferraum schutzmatte peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the kofferraum schutzmatte niche?: Listings span €8.29–€68.10; the average listing price is €22.96 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.