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klarlack matt

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 34Conversion 87Competition 23Returns 97Price range 26Avg price 24Brand share 46Review moat 47Quality gap 52

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,790.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Price range

Okay€4.97–€18.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€8.80

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad€59K

€59K/yr · 67K searches

According to Flapen's Amazon Germany niche tracking, klarlack matt is a €59K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

klarlack matt market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€53K–€70K
units × avg price
Conversion rate
10.0%
Avg BSR
#35
Page quality
0%
Prime
62%
Sponsored
69%
Out of stock
2.6%
Avg brand age
74 months
Avg seller age
188 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

59

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

  • Dupli-Color37%
  • WerkXheld24%
  • Wilckens6%
  • INRAL6%
  • belton5%
  • MOTIP4%

Demand

Weekly Amazon search volume, last 32 weeks — +6.8% search growth over the last 90 days.
2K1KNov '25Dec '25Feb '26Mar '26Apr '26May '26

Top klarlack matt search terms

  • klarlack matt42K/yr
  • klarlack matt spraydose10K/yr
  • klarlack seidenmatt7K/yr
  • klarlack spray wasserfest matt3K/yr
  • klarlack spray matt5K/yr
All search terms

Top klarlack matt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€18K40%€24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about klarlack matt

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Lackqualität14%

“Top zu verarbeitender Klarlack”

beworben Vs Tatsächliches Produkt12%

“Hält was es verspricht”

Benutzerfreundlichkeit7%

“Super! Top👍 geht schnell, supereinfach und sieht gut aus!”

Effizienz6%

“Funktionell”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung super”

Feucht/Trocken4%

“schnelltrocken”

Helligkeit/Glanz/Glühen4%

“Glanz top,”

Gesamtgröße3%

“Passt”

Farbe3%

“Super Farbe, sehr ergiebig, trotz zweimal streichen”

What buyers complain about

Lackqualität33%

“Lacksoray”

Preis-Leistungs-Verhältnis13%

“völllig überteuert”

Sprühen/Durchfluss11%

“Sprühkopf defekt”

Geruch9%

“abgebrochen, da der Geruch äußerst und zu stark war.”

Verklemmen/Verstopfen6%

“Dose verstopft”

Produktzustand6%

“Gebrauchte Artikel als neu verkauft”

Haltbarkeit4%

“Leider ist sie nicht verlaufen”

Haftung/Klebrigkeit3%

“klebrige Schicht”

Geeignet für den Innenbereich3%

“Für innen nicht geeignet”

Top return reasons

Lackqualität26%
Gesamtgröße17%
Kompatibilität – insgesamt9%
Funktionalität insgesamt9%
Farbe8%
Auslaufsicher7%
beworben Vs Tatsächliches Produkt5%
Haftung/Klebrigkeit4%
Preis-Leistungs-Verhältnis4%
Sprühen/Durchfluss3%

Common questions

Is klarlack matt profitable to sell on Amazon Germany?
The niche generates €59K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (44/100).
How competitive is the klarlack matt niche?
12 brands and 59 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in klarlack matt?
Top complaints mined from reviews: Lackqualität, Preis-Leistungs-Verhältnis, Sprühen/Durchfluss. The return rate is 0.6%.
What does it cost to enter the klarlack matt niche?
Listings span €4.97–€18.55; the average listing price is €8.80 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.