Is Klarlack profitable to sell on Amazon Germany?

Flapen scores Klarlack 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €91K a year across 18 tracked products. Search demand grew +20.8% in the last 90 days.

How competitive is the Klarlack niche on Amazon Germany?

15 brands and 110 sellers compete in Klarlack on Amazon Germany. The top 5 Klarlack products take 68% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Klarlack?

Klarlack buyers on Amazon Germany complain most about Lackqualität, Sprühen/Durchfluss, and Qualität insgesamt. An estimated 0.4% of orders come back.

When does demand for Klarlack peak?

Search demand for Klarlack on Amazon Germany is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Klarlack niche?

Klarlack sells for €9.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.39 to €23.23. The average product has 2,107 reviews, the count a new listing must catch up to.

Klarlack

Fail

Shoppers spend an estimated $91K a year here, so Klarlack is a Fail.

Flapen Score: 47
47 / 100Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size: €91K/yr173K searches / yr
90-day growth: +20.8%search demand this quarter
Competition: 68%top-5 click share · 15 brands · 110 sellers

Flapen Score

Klarlack against its category

The dotted line is the Auto & Motorrad average. Past it, Klarlack is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Klarlack market on Amazon at a glance

Shoppers on Amazon Germany searched for Klarlack 173K times last year and spent an estimated €91K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months: 173K
Growth, 90 days vs prior 90: +20.8%
Conversion, latest week: 5.6%
Market size, estimated: €91Ka year
Peak month: April1.6× the quietest month
Top search term: klarlack141K searches a year

02 · Price

A sale here is worth €9.36.

Listings sell for €9.36 on average, from €3.39 to €23.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.36 that is €5K to €7K a year per listing.

Average price: €9.36under the $15 to $100 sweet spot
Price range: €3.39–€23.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Lackieren. It carries 2,107 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 72%
Prime listings: 72%
Out of stock, average day: 0.0%
Average rank: #44in Lackieren
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 2,107per listing
Listings tracked: 18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top Klarlack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

110

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

Brand 131%
Brand 217%
Brand 313%
Brand 47%
Brand 57%
Brand 65%

Demand

Klarlack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Klarlack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

klarlack141K/yr +23.1%5.5% conv.
klarlack glänzend27K/yr +12.2%6.3% conv.
clear coat2K/yr +52.8%1.2% conv.
klarlack metall3K/yr -8.8%1.9% conv.

Reviews and returns

What reviews say buyers love and hate about Klarlack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “Lackqualität”

0.4%of orders come back

“Lacksoray”

A buyer, on “Lackqualität”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Klarlack questions

Answered from the same tracked data.

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