How competitive is the Kettensägenöl Stihl niche on Amazon Germany?

9 brands and 98 sellers compete in Kettensägenöl Stihl on Amazon Germany. The top 5 Kettensägenöl Stihl products take 53% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Kettensägenöl Stihl?

Kettensägenöl Stihl buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Kettensägenöl Stihl niche?

Kettensägenöl Stihl sells for €21.73 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €2.85–€59.77. The average incumbent carries 1,866 reviews — the moat a new listing must climb.

Kettensägenöl Stihl

brand-locked demand (top 5 brands take 96% of clicks) — Kettensägenöl Stihl doesn't clear our bar today.

Flapen Score

Skip it

Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51

This niche Category average · 1,428 niches

Is Kettensägenöl Stihl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kettensägenöl Stihl is a €70K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.

Kettensägenöl Stihl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.4% over the last 90 days and 6.8% of searches end in a purchase.

€70K

revenue / yr

Units sold / yr3K

Search volume / yr+11.4%47K

Conversion rate6.8%

Avg price€21.73

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 98

Top-5 product click share53%

Open market4%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 26 products

Top Kettensägenöl Stihl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STIHL HP Zweitakt Motoröl 1:50; 100ml Inhalt: 10 Stück

Price: €26.56
Rating: 4.8/5
Reviews: 2,479
Age: 13y ago

Oregon Halbsynthetisches 2-Takt-Motorenöl 2T (1-Liter-Dosier-Flasche)

Price: €9.81
Rating: 4.8/5
Reviews: 9,041
Age: 16y ago

Stihl Original 0781 319 8410 1L HP 2-Takt-Öl

Price: €18.74
Rating: 4.9/5
Reviews: 134
Age: 14y ago

Stihl 0781 319 8054 HP Super 2-Takt-Motoröl 1L Volumen

Price: €21.98
Rating: 4.8/5
Reviews: 396
Age: 14y ago

STIHL 2-Takt-Motorenöl HP 2 x 1 Liter Dosierflasche 0781 319 8411

Price: €34.25
Rating: 4.6/5
Reviews: 115
Age: 6y ago

Newest

by launch date

1000ml 1l STIHL HP 2-Taktöl Motoröl Mischöl Zweitaktöl kompatibel mit Kettensäge Motorsense

Price: €17.96
Rating: 4.3/5
Reviews: 11
Age: 9mo ago

TECPO Zweitaktöl Universal 2-Takt FF Plus teilsynthetisch mit Fuel Fresh für Gemisch & Getrenntschmierung für Motorsäge Rasenmäher Mofa JASO FD ISO-L-EGD API TC 1:50 mischbar

Price: €26.75
Rating: 4.7/5
Reviews: 163
Age: 2y ago

ILODA 6X Original LM100ml 2-Takt-Motoroil Motoröl Motorenöl Öl Oil 1029

Price: €15.72
Rating: 4.7/5
Reviews: 132
Age: 5y ago

STIHL 2-Takt-Motorenöl HP 2 x 1 Liter Dosierflasche 0781 319 8411

Price: €34.25
Rating: 4.6/5
Reviews: 115
Age: 6y ago

Easyboost Ölmessbecher 2 Takt Gemisch Deckel 250ml 1:50-1:40-1:33-1:25-1:20-1:17 Benzin Mischung Kraftstoff für Roller Rasenmäher Motorsäge Simson Derbi AM6 Blasgerät (1 Messbecher)

Price: €9.36
Rating: 4.7/5
Reviews: 2,946
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

Stihl67%
Oregon17%
perfektGarten6%
Liqui Moly3%
Ratioparts3%
Easyboost1%
Open — no brand owns it (3 brands, 3%)

Kettensägenöl Stihl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR6.8%Products26Brands9Top 5 Brands96%OOS Rate0.0%Rating4.7★Reviews1,866Avg BSR#49

Peak months: Mar · busiest ÷ quietest = 1.7×

Top Kettensägenöl Stihl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stihl 2 takt öl11K/yr +0.5%5.7% conv.
stihl öl9K/yr -9.2%4.3% conv.
zweitaktöl stihl6K/yr +53.3%5.2% conv.
1 50 gemisch6K/yr +71.1%3.2% conv.
stihl mischöl4K/yr +17.7%6.7% conv.
stihl zweitaktöl4K/yr +12.9%7.3% conv.
mischöl kettensäge4K/yr -34.6%7.1% conv.
2 takt öl stihl3K/yr +37.3%5.2% conv.

What reviews say buyers love and hate about Kettensägenöl Stihl

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Qualität insgesamt25%

“Super Produkt”

Preis-Leistungs-Verhältnis17%

“Good price”

Gesamtgröße14%

“Passt alles”

beworben Vs Tatsächliches Produkt7%

“Genau so, wie man es haben will”

Schmierung7%

“Ein sehr gutes Öl LIQUI MOLY 2-Takt-Motoroil”

What buyers complain about

81% of reviews

Preis-Leistungs-Verhältnis44%

“Dieses ist allerdings im Vergleich zum Selbermachen extrem teuer”

Funktionalität insgesamt13%

“Tut es. Läuft.”

Geruch13%

“Beim Öffnen des Kanisters ein sehr Strenger Geruch”

Qualität insgesamt13%

“Für Stihl Qualität zahl ich gern etwas mehr”

Kettensägenöl Stihl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis

27%

2Gesamtgröße

27%

3Messung / Ablesegenauigkeit

4Kompatibilität – insgesamt

5Motorische Probleme

Common Kettensägenöl Stihl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kettensägenöl Stihl 47/100 on Amazon Germany — Skip it. The niche generates €70K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +11.4% over the last 90 days.