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Hirschtalg Gummipflege

Fail

Demand is soft, at -53.8% this quarter, so Hirschtalg Gummipflege is a Fail.

Flapen Score
31
31 / 100Ranks 1,395 of 1,428 Auto & Motorrad niches · −20 vs the category median of 51
Market size
€13K/yr17K searches / yr
90-day growth
-53.8%search demand this quarter
Competition
83%top-5 click share · 8 brands · 87 sellers

Flapen Score

Hirschtalg Gummipflege against its category

The dotted line is the Auto & Motorrad average. Past it, Hirschtalg Gummipflege is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Hirschtalg Gummipflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Hirschtalg Gummipflege 17K times last year and spent an estimated €13K. The top 5 brands take 92% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-53.8%
Conversion, latest week
12.8%
Market size, estimated
€13Ka year
Top search term
hirschtalgstift6K searches a year

02 · Price

A sale here is worth €6.01.

Listings sell for €6.01 on average, from €2.95 to €9.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €6.01 that is €2K to €3K a year per listing.

Average price
€6.01under the $15 to $100 sweet spot
Price range
€2.95–€9.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Reinigung & Pflege. It carries 1,468 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#140in Reinigung & Pflege
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,468per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Hirschtalg Gummipflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

87

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 227%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Hirschtalg Gummipflege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 5.6× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hirschtalg Gummipflege

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Wirkungslos”
A buyer, on “Funktionalität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Auto & Motorrad niches

FAQ

Common Hirschtalg Gummipflege questions

Answered from the same tracked data.