How competitive is the Hirschtalg niche on Amazon Germany?

6 brands and 48 sellers compete in Hirschtalg on Amazon Germany. The top 5 Hirschtalg products take 97% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Hirschtalg?

Hirschtalg buyers on Amazon Germany complain most about Geruch, Funktionalität insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hirschtalg niche?

Hirschtalg sells for €6.06 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.95–€8.64. The average incumbent carries 879 reviews — the moat a new listing must climb.

Hirschtalg

prices mostly outside the sweet spot ($2.95–$8.64) — Hirschtalg doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,267 of 1,428 Auto & Motorrad niches · −12 vs the category median of 51

This niche Category average · 1,428 niches

Is Hirschtalg profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hirschtalg is a €74K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Skip it — 39/100.

Hirschtalg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.5% over the last 90 days and 16.4% of searches end in a purchase.

€74K

revenue / yr

Units sold / yr15K

Search volume / yr+23.5%75K

Conversion rate16.4%

Avg price€6.06

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 48

Top-5 product click share97%

Open market3%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Top Hirschtalg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Scholl Hirschtalgcreme 100 ml - Fußcreme gegen Hornhaut und Feuchtigkeitscreme für Hände und Füße Fußpflege für trockene Haut mit Kamille Aloe Vera und Rosmarinöl Hautglättend PH-Hautneutral

Price: €2.95
Rating: 4.6/5
Reviews: 2,174
Age: 19y ago

Avitale Hirschtalgcreme 1Er Pack (1 X 200 Ml) Ml (1Er Pack)

Price: €5.70
Rating: 4.5/5
Reviews: 303
Age: 17y ago

Xenofit Second Skin | Hirschtalg-Sportcreme

Price: €5.75
Rating: 4.5/5
Reviews: 1,371
Age: 19y ago

Hirschtalg Stick 25 ml | Praktischer Hirschtalgstift & Anti-Blasen-Stick gegen Reibung | Fußpflege für Wandern Laufen & Sport | Gummipflege | Rösch & Handel

Price: €6.79
Rating: 4.7/5
Reviews: 226
Age: 9y ago

ROHDE Hirschtalgcreme Tube 100 ml

Price: €8.64
Rating: 4.6/5
Reviews: 306
Age: 16y ago

Newest

by launch date

Hirschtalg Stick 25 ml | Praktischer Hirschtalgstift & Anti-Blasen-Stick gegen Reibung | Fußpflege für Wandern Laufen & Sport | Gummipflege | Rösch & Handel

Price: €6.79
Rating: 4.7/5
Reviews: 226
Age: 9y ago

Sesam 2 Stück Hirschtalg Gummipflegestifte Hirschtalgstifte Gummibalsam Gummipflegemittel Türgummipflege Inhalt: 25 ml Set

Price: €6.54
Rating: 4.6/5
Reviews: 893
Age: 11y ago

ROHDE Hirschtalgcreme Tube 100 ml

Price: €8.64
Rating: 4.6/5
Reviews: 306
Age: 16y ago

Avitale Hirschtalgcreme 1Er Pack (1 X 200 Ml) Ml (1Er Pack)

Price: €5.70
Rating: 4.5/5
Reviews: 303
Age: 17y ago

Xenofit Second Skin | Hirschtalg-Sportcreme

Price: €5.75
Rating: 4.5/5
Reviews: 1,371
Age: 19y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Dr. Scholl's57%
Avitale13%
Xenofit11%
Rösch & Handel10%
UINCLU6%
Sesam3%
Open — no brand owns it (0%)

Hirschtalg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR16.4%Products6Brands6Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews879Avg BSR#65

Peak months: May · busiest ÷ quietest = 1.9×

Top Hirschtalg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hirschtalg48K/yr +17.6%16.5% conv.
hirschtalgcreme17K/yr +28.0%13.3% conv.
hirschtalg fußcreme9K/yr +52.8%15.8% conv.

What reviews say buyers love and hate about Hirschtalg

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Qualität insgesamt21%

“Topp Produkt”

Benutzerfreundlichkeit17%

“Einfach und gut”

beworben Vs Tatsächliches Produkt11%

“Hält, was er verspricht –”

Geruch11%

“Angenehmer Geruch”

Weiches Gefühl8%

“Tolle Creme”

What buyers complain about

82% of reviews

Geruch17%

“Einziger Manko ist der Geruch, der ist etwas gewöhnungsbedürftig”

Funktionalität insgesamt13%

“Wirkungslos”

Preis-Leistungs-Verhältnis13%

“allerdings ist sie dafür zu teuer - da braucht man doch etwas mehr.”

Heizung13%

“Hilft nicht bei Frost”

Inhaltsstoffe – insgesamt13%

“Finger weg oder erstmal die Zutatenliste angucken”

Hirschtalg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

100%

Common Hirschtalg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hirschtalg 39/100 on Amazon Germany — Skip it. The niche generates €74K/yr across 6 tracked products. Search demand moved +23.5% over the last 90 days.