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39

hirschtalg

Skip it

Prices mostly outside the sweet spot ($2.95–$8.64) — this niche doesn't clear our bar today.

Market size 19Growth 52Conversion 98Competition 3Returns 100Price range 0Avg price 17Brand share 8Review moat 66Quality gap 28

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good878.83

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€74K

€74K/yr · 75K searches

Avg price

Bad€6.06

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Price range

Bad€2.95–€8.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, hirschtalg is a €74K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Skip it — 39/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hirschtalg market data

Units sold / yr
13K–15K
avg 2,000–2,500/product
Revenue / yr
€76K–€91K
units × avg price
Conversion rate
16.4%
Avg BSR
#65
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
180 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Dr. Scholl's57%
  • Avitale13%
  • Xenofit11%
  • Rösch & Handel10%
  • UINCLU6%
  • Sesam3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top hirschtalg search terms

  • hirschtalg48K/yr
  • hirschtalgcreme17K/yr
  • hirschtalg fußcreme9K/yr
All search terms

Top hirschtalg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€11K30%€22K45%€33K60%€45K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about hirschtalg

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Topp Produkt”

Benutzerfreundlichkeit17%

“Einfach und gut”

beworben Vs Tatsächliches Produkt11%

“Hält, was er verspricht –”

Geruch11%

“Angenehmer Geruch”

Weiches Gefühl8%

“Tolle Creme”

Preis-Leistungs-Verhältnis8%

“Preis, Zustand, Lieferung und Beschreibung okay”

Effizienz8%

“Hilft sehr gut”

Haltbarkeit5%

“keine Beschädigungen der Dichtungen mehr”

Hitzebeständigkeit3%

“schützt sehr zuverlässig vor anfrieren der Gummis bei Frost”

Temperaturerhaltung1%

“Super einfache und schnelle Verarbeitung, selbst bei niedrigen Temperaturen”

What buyers complain about

Geruch17%

“Einziger Manko ist der Geruch, der ist etwas gewöhnungsbedürftig”

Funktionalität insgesamt13%

“Wirkungslos”

Preis-Leistungs-Verhältnis13%

“allerdings ist sie dafür zu teuer - da braucht man doch etwas mehr.”

Heizung13%

“Hilft nicht bei Frost”

Inhaltsstoffe – insgesamt13%

“Finger weg oder erstmal die Zutatenliste angucken”

Benutzerfreundlichkeit6%

“Schwergängig”

Hartes Gefühl6%

“Schwergängig”

Feucht/Trocken3%

“nichts für feine Nasen”

Top return reasons

Funktionalität insgesamt100%

Common questions

Is hirschtalg profitable to sell on Amazon Germany?
The niche generates €74K/yr across 6 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Skip it (39/100).
How competitive is the hirschtalg niche?
6 brands and 48 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in hirschtalg?
Top complaints mined from reviews: Geruch, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for hirschtalg peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the hirschtalg niche?
Listings span €2.95–€8.64; the average listing price is €6.06 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.