hir2
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.65avg listing price — sweet spot $15–$100
Price range
Great€6.64–€112.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,420.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad€62K€62K/yr · 41K searches
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hir2 is a €62K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
hir2 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €65K–€87K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 74%
- Out of stock
- 11.4%
- Avg brand age
- 68 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
68
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Osram27%
- HELLA22%
- LIGHTWORLD24 Welt der Lichter16%
- Light Galaxy ... Ihr Lichtlieferant8%
- XELORD5%
- PHILIPS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.2% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top hir2 search terms
- hir220K/yr
- hir2 12v 55w12K/yr
- hir 25K/yr
- hir2 lampe4K/yr
Top hir2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HELLA 8GH 009 319-001 Glühlampe - HIR2 - Standard - 12V - 55W - Sockelausführung: PX20d - Schachtel - Menge: 1
HELLA€6.644.6★2,548 rev
LIGHTWORLD24 2 x HIR2 9012 Halogen Birne 12V 55W Glühbirne Abblendlicht Fernlicht Nebelscheinwerfer Tagfahrlicht Auto Lampe Ersatz Sockel PX22d
LIGHTWORLD24 Welt der Lichter€11.094.5★280 rev
Osram Cool Blue Intense NextGen Halogen Birn - HIR2-12V/55W - 1 Stück
Osram€28.924.4★16,840 rev
2x HIR2 9012 Halogenlampen 12V 55W PX22d Scheinwerferlampen Abblendlicht Fernlicht Ersatz für Original Lampen
Light Galaxy ... Ihr Lichtlieferant€11.574.4★202 rev
XELORD HIR2 9012 Scheinwerferlampe Birne 60/55W 12V Auto Abblendlicht Fernlicht lnebelscheinwerfer Glühlampen mit Zulassung - 2 Stück
XELORD€13.264.3★259 rev
Newest
by launch date
XRC 9012 Lamp Auto 80 W 16000 LM 6000K (2 STÜCK)
XRC€40.546 rev
Osram NIGHT BREAKER LED SMART HIR2; bis zu 330% mehr Helligkeit; 6000K LED-Fern- und Abblendlicht mit Straßenzulassung; 2 Lampen
Osram€112.3828 rev
Osram ORIGINAL LINE HIR2 halogen headlight bulb for vehicles Single Blister (1 lamp)
Osram€18.5830 rev
Osram COOL BLUE INTENSE H11 +100% more brightness up to 5 000K halogen headlight lamp LED look Hanging folding box (2 lamps)
Osram€22.015,741 rev
Briteye 9012 HIR2 Halogen Lampen 4300K Gelblich Weißes Licht 12V 55W mit E Prüfzeichen Scheinwerferlampe (2 Stücke)
Briteye€13.65124 rev
Trending
90-day click momentumXRC 9012 Lamp Auto 80 W 16000 LM 6000K (2 STÜCK)
XRC€40.543.6★
LIGHTWORLD24 2 x HIR2 9012 Halogen Birne 12V 55W Glühbirne Abblendlicht Fernlicht Nebelscheinwerfer Tagfahrlicht Auto Lampe Ersatz Sockel PX22d
LIGHTWORLD24 Welt der Lichter€11.094.5★
DZG HIR2 / HB3 / HB4 (9012/9005/9006) HID Xenon Glühbirnen Scheinwerfer 35w Lampe 6000K Reines Weiß Auto 2 Stücke (Nur Glühbirnen)
DZG€17.813.9★
Osram COOL BLUE INTENSE H11 +100% more brightness up to 5 000K halogen headlight lamp LED look Hanging folding box (2 lamps)
Osram€22.014.5★
LIGHTWORLD24 2 x HIR2 9012 Halogen Birne 12V 55W Xenon Weiß Abblendlicht Fernlicht Nebelscheinwerfer Tagfahrlicht Auto Lampe Ersatz Sockel Px22d
LIGHTWORLD24 Welt der Lichter€9.803.8★
What buyers say about hir2
What buyers praise and complain about, mined from review topics.What buyers love
“Super hell passt”
“Passt perfekt”
“Top Produkt”
“Bestes preis Leistungsverhältnis”
“Tut was es soll”
“Unkomplizierter Einbau”
“super gut gelaufen”
“Von mir gerade bezogen auf die Sicherheit eine klare Kaufempfehlung”
“Funktioniert einwandfrei”
“Endlich ist es so weit: Osram hat die NIGHT BREAKER LED SMART HIR2 auf den Markt gebracht”
What buyers complain about
“kurzlebig”
“Sehr schlechte Qualität man kann gar nichts sehen”
“Kein schönes licht”
“Nach dem Einbau war die Enttäuschung groß”
“Nicht richtig gepasst”
“ein Leuchtmittel defekt”
“Weiß Ton wird nicht erreicht”
“was für ein Witz für 70 Euro”
“Passt nicht für Nebel Scheinwerfer VW Amarok”
“Trotz in den Bildern angegebenen Projektor Scheinwerfer sind diese untauglich”
Top return reasons
Common questions
- Is hir2 profitable to sell on Amazon Germany?
- The niche generates €62K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -55.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the hir2 niche?
- 13 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hir2?
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.7%.
- When does demand for hir2 peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the hir2 niche?
- Listings span €6.64–€112.38; the average listing price is €21.65 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.