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Hir2

soft demand (-55.2% this quarter) — Hir2 doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51

Market size 15Growth 0Conversion 75Competition 37Returns 57Price range 79Avg price 92Brand share 46Review moat 41Quality gap 76
This niche Category average · 1,428 niches

Is Hir2 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hir2 is a €62K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Hir2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.2% over the last 90 days and 7.0% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr4K
Search volume / yr-55.2%41K
Conversion rate7.0%
Avg price€21.65

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 68
Top-5 product click share63%
Open market23%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews2,420

Top Hir2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€19K€25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

68

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • Osram27%
  • HELLA22%
  • LIGHTWORLD24 Welt der Lichter16%
  • Light Galaxy ... Ihr Lichtlieferant8%
  • XELORD5%
  • PHILIPS4%

Hir2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR7.0%Products19Brands13Top 5 Brands77%OOS Rate11.4%Rating4.3★Reviews2,420Avg BSR#146
3K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Top Hir2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hir220K/yr
  • hir2 12v 55w12K/yr
  • hir 25K/yr
  • hir2 lampe4K/yr

What reviews say buyers love and hate about Hir2

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Helligkeit/Glanz/Glühen34%

Super hell passt

Gesamtgröße21%

Passt perfekt

Qualität insgesamt12%

Top Produkt

Preis-Leistungs-Verhältnis8%

Bestes preis Leistungsverhältnis

beworben Vs Tatsächliches Produkt5%

Tut was es soll

What buyers complain about

83% of reviews
Haltbarkeit36%

kurzlebig

Qualität insgesamt10%

Sehr schlechte Qualität man kann gar nichts sehen

Helligkeit/Glanz/Glühen9%

Kein schönes licht

Montage/Installation5%

Nach dem Einbau war die Enttäuschung groß

Gesamtgröße5%

Nicht richtig gepasst

Hir2 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Kompatibilität – insgesamt
15%
3Defekt Material/Teile
7%
4Helligkeit/Glanz/Glühen
5%
5Farbe
4%

Common Hir2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hir2 44/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -55.2% over the last 90 days.
Search demand for Hir2 on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 4.9× the quietest.