How competitive is the Hasbulla niche on Amazon Germany?

8 brands and 11 sellers compete in Hasbulla on Amazon Germany. The top 5 Hasbulla products take 80% of clicks and its top 5 brands hold 86% of demand.

What does it cost to enter the Hasbulla niche?

Hasbulla sells for €21.21 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.33–€50.55. The average incumbent carries 102 reviews — the moat a new listing must climb.

Hasbulla

a small market ($8K/yr) — Hasbulla doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,165 of 1,428 Auto & Motorrad niches · −9 vs the category median of 51

This niche Category average · 1,428 niches

Is Hasbulla profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hasbulla is a €8K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Hasbulla: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.3% over the last 90 days and 2.2% of searches end in a purchase.

€8K

revenue / yr

Units sold / yr250

Search volume / yr-5.3%17K

Conversion rate2.2%

Avg price€21.21

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 11

Top-5 product click share80%

Open market14%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Hasbulla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hasbulla Pappaufsteller Hasbulla Magomedov lebensecht und lebensgroß aus Karton mit Ständer

Price: €37.14
Rating: 4.5/5
Reviews: 784
Age: 4y ago

2x Duftbaum mit Fighter Motiv lustiger Auto Duftspender - Duftbaum Set mit Lufterfrischer und Duftanhänger Air Freshener

Price: €5.35
Rating: 4.3/5
Reviews: 56
Age: 2y ago

5337 BH

Price: €20.87
Rating: 3.6/5
Reviews: 46
Age: 2y ago

2er Set FIGHTING MOTIV Duftbaum Luftfrischer auto Duftspender für auto lustig tuning Car Air freshener Duftanhänger (BURBERRY 3.0 2 Stück)

Price: €7.06
Rating: 4.2/5
Reviews: 32
Age: 2y ago

Rare Hasbulla Magomedov T-Shirt Cotton Men ShirtBlackS

Price: €16.64
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Newest

by launch date

Rare Hasbulla Magomedov T-Shirt Cotton Men ShirtBlackS

Price: €16.64
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Mia Khalifa (Coat) Pappaufsteller lebensgross

Price: €50.55
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

2er Set FIGHTING MOTIV Duftbaum Luftfrischer auto Duftspender für auto lustig tuning Car Air freshener Duftanhänger (BURBERRY 3.0 2 Stück)

Price: €7.06
Rating: 4.2/5
Reviews: 32
Age: 2y ago

2x Duftbaum mit Fighter Motiv lustiger Auto Duftspender - Duftbaum Set mit Lufterfrischer und Duftanhänger Air Freshener

Price: €5.35
Rating: 4.3/5
Reviews: 56
Age: 2y ago

2x Duftbaum mit kleiner Mann Motiv Autoduft Duftspender Duftbaum lustig Auto tuning Lufterfrischer Duftanhänger Set Wagen Scherzartikel

Price: €5.33
Rating: 4.2/5
Reviews: 39
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Hambli56%
CME.Promo10%
Celebrity Cutouts7%
Naturana7%
R&M ORIENT5%
KNWWOL5%
Open — no brand owns it (2 brands, 9%)

Hasbulla demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR2.2%Products10Brands8Top 5 Brands86%OOS Rate0.0%Rating4.3★Reviews102Avg BSR#6,302

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Hasbulla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hasbulla pappaufsteller8K/yr +13.7%0.9% conv.
hasbulla9K/yr -21.5%1.0% conv.
hasbullah411/yr -9.1%4.0% conv.

What reviews say buyers love and hate about Hasbulla

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Geschenk Zweck50%

“Super als Geschenk”

Geruch50%

“Guter Duft und sieht lustig aus”

Hasbulla return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt

33%

2Farbverblassen/Verfärbung

33%

3Gesamtgröße

17%

4Komfort insgesamt

17%

Common Hasbulla questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hasbulla 42/100 on Amazon Germany — Skip it. The niche generates €8K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.