Handwaschpaste

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €410K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

+37.8%

Conversion, latest week

10.8%

Market size, estimated

€410Ka year

Peak month

May1.7× the quietest month

Top search term

handwaschpaste156K searches a year

Listings sell for €12.67 on average, from €3.07 to €23.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At €12.67 that is €32K to €38K a year per listing.

Average price

€12.67under the $15 to $100 sweet spot

Price range

€3.07–€23.93

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

€32K–€38K

Returns

0.2%of orders · Amazon Germany median 1.1%

62% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #127 within Reinigung & Pflege. It carries 715 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

54%

Out of stock, average day

9.7%

Average rank

#127in Reinigung & Pflege

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

715per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months