Haftgrund
FailThe top 5 brands take 94% of clicks, so Haftgrund is a Fail.
- Flapen Score
- 37 / 100Ranks 1,315 of 1,428 Auto & Motorrad niches · −14 vs the category median of 5137
- Market size
- €70K/yr94K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 28 sellers
Flapen Score
Haftgrund against its category
The dotted line is the Auto & Motorrad average. Past it, Haftgrund is stronger. Inside it, weaker.
Market
The Haftgrund market on Amazon at a glance
Shoppers on Amazon Germany searched for Haftgrund 94K times last year and spent an estimated €70K. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €70Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- haftgrund39K searches a year
02 · Price
A sale here is worth €16.14.
Listings sell for €16.14 on average, from €4.56 to €32.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €16.14 that is €4K to €8K a year per listing.
- Average price
- €16.14inside the $15 to $100 sweet spot
- Price range
- €4.56–€32.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Lackieren. It carries 1,700 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Lackieren
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,700per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Haftgrund products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MEM Super-Haftgrund Intensive Untergrundhaftung Für saugende und nichtsaugende Untergründe Lösemittelfrei 5 l Weiß
- Price
- €18.34
- Rating
- 4.6/5
- Reviews
- 3,439
- Age
- 16y ago

MEM Super Haftgrund Intensive Untergrundhaftung Für saugende und nichtsaugende Untergründe Lösemittelfrei 1 l Weiß
- Price
- €5.98
- Rating
- 4.6/5
- Reviews
- 3,439
- Age
- 16y ago

NIGRIN Haftgrund 400 ml Sprühdose für die Grundierung von Oberflächen vor dem Lackieren Grau
- Price
- €4.56
- Rating
- 4.6/5
- Reviews
- 7,040
- Age
- 18y ago

PLINTEX Super Tiefengrund Innen & Außen 1000ml für ca. 5m - Haftgrund Tiefgrund & Sperrgrund geruchsarm & lösemittelfrei - Grundierung für Fliesen Beton Wand Putz & Holz I Made in Germany
- Price
- €11.41
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 7mo ago

Aktionsware 5 Liter Haftgrund
- Price
- €14.36
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 10y ago
Trending
estimated 90-day click momentum
PLINTEX Super Tiefengrund Innen & Außen 5 L für ca. 25m - Haftgrund Tiefgrund & Sperrgrund geruchsarm & lösemittelfrei - Grundierung für Fliesen Beton Wand Putz & Holz I Made in Germany
- Price
- €22.63
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 7mo ago

PLINTEX Super Tiefengrund Innen & Außen 1000ml für ca. 5m - Haftgrund Tiefgrund & Sperrgrund geruchsarm & lösemittelfrei - Grundierung für Fliesen Beton Wand Putz & Holz I Made in Germany
- Price
- €11.41
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 7mo ago

Baufan Tiefgrund 5l Konzentrat
- Price
- €15.22
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 14y ago

MEM Super Haftgrund Intensive Untergrundhaftung Für saugende und nichtsaugende Untergründe Lösemittelfrei 1 l Weiß
- Price
- €5.98
- Rating
- 4.6/5
- Reviews
- 3,439
- Age
- 16y ago

Aktionsware 5 Liter Haftgrund
- Price
- €14.36
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 10y ago
Newest
by launch date
PLINTEX Super Tiefengrund Innen & Außen 1000ml für ca. 5m - Haftgrund Tiefgrund & Sperrgrund geruchsarm & lösemittelfrei - Grundierung für Fliesen Beton Wand Putz & Holz I Made in Germany
- Price
- €11.41
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 7mo ago

PLINTEX Super Tiefengrund Innen & Außen 5 L für ca. 25m - Haftgrund Tiefgrund & Sperrgrund geruchsarm & lösemittelfrei - Grundierung für Fliesen Beton Wand Putz & Holz I Made in Germany
- Price
- €22.63
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 7mo ago

BTEC Tiefgrund 10 Liter LF Haftgrund Tiefengrund Universalgrundierung 1173 für Innen- und Außen gebrauchsfertig für 100m
- Price
- €20.42
- Rating
- 4.6/5
- Reviews
- 1,100
- Age
- 7y ago

Isolbau Tiefengrund LF - Wässriger Acryl-Grund für Innen & Außen - Tiefgrund für professionelle Grundierung - 20 L
- Price
- €24.73
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 7y ago

Aktionsware 5 Liter Haftgrund
- Price
- €14.36
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
28
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
2%
- MEM66%
- PLINTEX9%
- NIGRIN9%
- Aktionsware5%
- Baufan5%
- BTEC4%
- Open — no brand owns it (1 brand, 2%)
Demand
Haftgrund search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Haftgrund search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haftgrund39K/yr
- grundierung45K/yr
- haftgrund beton7K/yr
- grundierung fliesen3K/yr
Reviews and returns
What reviews say buyers love and hate about Haftgrund
We read the reviews and the return reasons for every product selling here.
“trotz Minuten lange schütteln ist die Farbe sehr flüssig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haftgrund questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









