H1
FailDemand is soft, at -38.7% this quarter, so H1 is a Fail.
- Flapen Score
- 38 / 100Ranks 1,288 of 1,428 Auto & Motorrad niches · −13 vs the category median of 5138
- Market size
- €103K/yr75K searches / yr
- 90-day growth
- -38.7%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 94 sellers
Flapen Score
H1 against its category
The dotted line is the Auto & Motorrad average. Past it, H1 is stronger. Inside it, weaker.
Market
The H1 market on Amazon at a glance
Shoppers on Amazon Germany searched for H1 75K times last year and spent an estimated €103K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -38.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- €103Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- h1 birne15K searches a year
02 · Price
A sale here is worth €15.90.
Listings sell for €15.90 on average, from €2.26 to €73.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €15.90 that is €4K to €8K a year per listing.
- Average price
- €15.90inside the $15 to $100 sweet spot
- Price range
- €2.26–€73.41
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 2.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Ersatz-, Tuning- & Verschleißteile. It carries 8,809 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Ersatz-, Tuning- & Verschleißteile
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 8,809per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top H1 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Osram NIGHT BREAKER LASER H1 +150% mehr Helligkeit Halogen-Scheinwerferlampe 64150NL-2HB 12V PKW Hängebox (2 Lampen)
- Price
- €15.67
- Rating
- 4.6/5
- Reviews
- 3,032
- Age
- 1y ago

XELORD H1 Birne 12V 55W Autolampen 2er Pack
- Price
- €10.08
- Rating
- 4.4/5
- Reviews
- 5,052
- Age
- 6y ago

Osram NIGHT BREAKER SILVER H1 +100% mehr Helligkeit Halogen-Scheinwerferlampe 64150NBS-2HB 12V Pkw Hängebox (2 Lampen)
- Price
- €8.51
- Rating
- 4.6/5
- Reviews
- 1,057
- Age
- 1y ago

Osram Cool Blue Intense H1 mit 100 Prozent mehr Helligkeit bis zu 5.000K Halogen-Scheinwerferlampe LED-Look Duo Box (2 Lampen) Fahrzeugspezifische Passform Blue Duo Box
- Price
- €10.10
- Rating
- 4.4/5
- Reviews
- 16,840
- Age
- 4y ago

Light Galaxy ... Ihr Lichtlieferant 2x H1 Super-White 12V 55W Halogenlampen P14 5s Klares weißes Licht Abblendlicht Fernlicht
- Price
- €8.00
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 6y ago
Trending
estimated 90-day click momentum
motoeye Halogen H1 Lampe Auto 12V 55W mit Zulassung H1 Scheinwerferbirne für Auto Fernlicht und Abblendlicht 6000K Weiss Lampe 2 Stück
- Price
- €39.84
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

HELLA 8GH 223 498-211 Glühlampe - H1 - Performance up to 60% - 12V - 55W - Sockelausführung: P14 5s - Schachtel - Menge: 1
- Price
- €2.26
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 5y ago

Light Galaxy ... Ihr Lichtlieferant 2x H1 Super-White 12V 55W Halogenlampen P14 5s Klares weißes Licht Abblendlicht Fernlicht
- Price
- €8.00
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 6y ago

Osram Cool Blue Intense H1 mit 100 Prozent mehr Helligkeit bis zu 5.000K Halogen-Scheinwerferlampe LED-Look Duo Box (2 Lampen) Fahrzeugspezifische Passform Blue Duo Box
- Price
- €10.10
- Rating
- 4.4/5
- Reviews
- 16,840
- Age
- 4y ago

BREHMA 10x H1 12V 55W Halogen Auto Lampe P14 5s
- Price
- €12.01
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 10y ago
Newest
by launch date
motoeye Halogen H1 Lampe Auto 12V 55W mit Zulassung H1 Scheinwerferbirne für Auto Fernlicht und Abblendlicht 6000K Weiss Lampe 2 Stück
- Price
- €39.84
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

Osram NIGHT BREAKER LASER H1 +150% mehr Helligkeit Halogen-Scheinwerferlampe 64150NL-2HB 12V PKW Hängebox (2 Lampen)
- Price
- €15.67
- Rating
- 4.6/5
- Reviews
- 3,032
- Age
- 1y ago

Osram NIGHT BREAKER SILVER H1 +100% mehr Helligkeit Halogen-Scheinwerferlampe 64150NBS-2HB 12V Pkw Hängebox (2 Lampen)
- Price
- €8.51
- Rating
- 4.6/5
- Reviews
- 1,057
- Age
- 1y ago

OSRAM COOL BLUE INTENSE H1 +100% mehr Helligkeit bis zu 5.000K Halogen-Scheinwerferlampe LED-Look Einzelblister (1 Lampe)
- Price
- €4.18
- Rating
- 4.5/5
- Reviews
- 5,741
- Age
- 1y ago

Osram NIGHT BREAKER H1-LED; bis zu 40% weniger Blendung; erste strassenzugelassene H1 LED-Nachrüstlampe
- Price
- €73.41
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
94
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
4%
- Osram64%
- XELORD10%
- PHILIPS7%
- Light Galaxy ... Ihr Lichtlieferant5%
- HELLA5%
- BREHMA5%
- Open — no brand owns it (2 brands, 4%)
Demand
H1 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top H1 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- h1 birne15K/yr
- osram h18K/yr
- h1 12v 55w6K/yr
- osram night breaker h16K/yr
- h1 osram4K/yr
- h1 lampe auto5K/yr
- h1 nightbreaker3K/yr
- osram nightbreaker h11K/yr
Reviews and returns
What reviews say buyers love and hate about H1
We read the reviews and the return reasons for every product selling here.
“leicht weisses Licht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common H1 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









