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56

gummimatte

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 39Conversion 12Competition 78Returns 97Price range 82Avg price 82Brand share 79Review moat 50Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great€17.67

avg listing price — sweet spot $15–$100

Price range

Great€6.67–€59.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,495.4

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Market size

Okay€102K

€102K/yr · 596K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, gummimatte is a €102K/yr Amazon Germany market (596K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

gummimatte market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€141K–€177K
units × avg price
Conversion rate
1.0%
Avg BSR
#49
Page quality
0%
Prime
35%
Sponsored
96%
Out of stock
14.2%
Avg brand age
43 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

35

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

37%

Top 20: 74%

Open market

39%

  • Floordirekt18%
  • TRIBURG16%
  • NEOLYMP13%
  • BeMaxx5%
  • PIKKI5%
  • Nova Forma5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top gummimatte search terms

  • gummimatte220K/yr
  • gummimatte außenbereich88K/yr
  • gummimatte meterware63K/yr
  • gummimatten46K/yr
  • gummimatten außenbereich15K/yr
  • gummimatten boden29K/yr
  • gummi matte19K/yr
  • gummi matte boden16K/yr
  • gummimatten meterware15K/yr
  • gummi unterlage13K/yr
All search terms

Top gummimatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€9K12%€12K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gummimatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Griff16%

“Sehr guter Grip”

beworben Vs Tatsächliches Produkt15%

“Das Produkt ist, wie es sein soll”

Gesamtgröße9%

“Passt alles”

Materialqualität7%

“Top Material”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistung”

Benutzerfreundlichkeit3%

“Easy”

Stärke3%

“Robust”

Dicke2%

“Dicke, schwere, solide Matte”

Einfache Reinigung2%

“Stabil und leicht zu reinigen”

What buyers complain about

Geruch19%

“Stinkt erbärmlich und lange”

Dicke10%

“Das Material ist dicker”

Griff8%

“Null Antirutsch”

Qualität insgesamt8%

“Ungenügede Qualität”

Preis-Leistungs-Verhältnis4%

“Keine 50 Cent wert”

Gesamtgröße3%

“Sehr kleine Lappen”

beworben Vs Tatsächliches Produkt3%

“Auf den Fotos steht absolut anders Verbindungsmuster”

Gewicht schwer3%

“Extrem schwer, stinkt bestialisch nach Chemie”

Dünn3%

“Sehr dünnes Material”

Übung/Sporteignung3%

“Absolut nicht geeignet für ein Gym”

Top return reasons

Gesamtgröße35%
Geruch9%
Dünn8%
Qualität insgesamt6%
Funktionalität insgesamt5%
Griff5%
Materialqualität4%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile3%
Kompatibilität – insgesamt3%

Common questions

Is gummimatte profitable to sell on Amazon Germany?
The niche generates €102K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the gummimatte niche?
29 brands and 35 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in gummimatte?
Top complaints mined from reviews: Geruch, Dicke, Griff. The return rate is 0.6%.
When does demand for gummimatte peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the gummimatte niche?
Listings span €6.67–€59.70; the average listing price is €17.67 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.