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Gummimatte

Gummimatte shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 26% of 1,428 Auto & Motorrad niches · +5 vs the category median of 51

Market size 25Growth 39Conversion 12Competition 78Returns 97Price range 82Avg price 82Brand share 79Review moat 50Quality gap 53
This niche Category average · 1,428 niches

Is Gummimatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gummimatte is a €102K/yr Amazon Germany market (596K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 56/100.

Gummimatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.4% over the last 90 days and 1.0% of searches end in a purchase.

€102K

revenue / yr

Units sold / yr10K
Search volume / yr+11.4%596K
Conversion rate1.0%
Avg price€17.67

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers29 · 35
Top-5 product click share37%
Open market44%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement96%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews1,495

Top Gummimatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

35

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

37%

Top 20: 74%

Open market

39%

  • Floordirekt18%
  • TRIBURG16%
  • NEOLYMP13%
  • BeMaxx5%
  • PIKKI5%
  • Nova Forma5%

Gummimatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume596KCVR1.0%Products48Brands29Top 5 Brands56%OOS Rate14.2%Rating4.4★Reviews1,495Avg BSR#49
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Gummimatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gummimatte220K/yr
  • gummimatte außenbereich88K/yr
  • gummimatte meterware63K/yr
  • gummimatten46K/yr
  • gummimatten außenbereich15K/yr
  • gummimatten boden29K/yr
  • gummi matte19K/yr
  • gummi matte boden16K/yr
  • gummimatten meterware15K/yr
  • gummi unterlage13K/yr

What reviews say buyers love and hate about Gummimatte

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt22%

Super Produkt

Griff16%

Sehr guter Grip

beworben Vs Tatsächliches Produkt15%

Das Produkt ist, wie es sein soll

Gesamtgröße9%

Passt alles

Materialqualität7%

Top Material

What buyers complain about

64% of reviews
Geruch19%

Stinkt erbärmlich und lange

Dicke10%

Das Material ist dicker

Griff8%

Null Antirutsch

Qualität insgesamt8%

Ungenügede Qualität

Preis-Leistungs-Verhältnis4%

Keine 50 Cent wert

Gummimatte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Geruch
9%
3Dünn
8%
4Qualität insgesamt
6%
5Funktionalität insgesamt
5%

Common Gummimatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gummimatte 56/100 on Amazon Germany — Worth a look. The niche generates €102K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +11.4% over the last 90 days.
Search demand for Gummimatte on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.