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Glühkerzen

Fail

Demand is soft, at -47.4% this quarter, so Glühkerzen is a Fail.

Flapen Score
35
35 / 100
Ranks 1,350 of 1,428 Auto & Motorrad niches · −16 vs the category median of 51
Market size
€80K/yr126K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
55%top-5 click share · 8 brands · 63 sellers

Flapen Score

Glühkerzen against its category

The dotted line is the Auto & Motorrad average. Past it, Glühkerzen is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glühkerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Glühkerzen 126K times last year and spent an estimated €80K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
2.6%
Market size, estimated
€80Ka year
Peak month
November2.8× the quietest month
Top search term
glühkerzen100K searches a year

02 · Price

A sale here is worth €24.56.

Listings sell for €24.56 on average, from €7.94 to €86.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €24.56 that is €6K to €12K a year per listing.

Average price
€24.56inside the $15 to $100 sweet spot
Price range
€7.94–€86.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
4.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #113 within Ersatz-, Tuning- & Verschleißteile. It carries 220 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
71%
Out of stock, average day
4.2%
Average rank
#113in Ersatz-, Tuning- & Verschleißteile
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
220per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Glühkerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

63

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

3%

  • Brand 158%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Glühkerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Glühkerzen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gesamtgröße”
47%of negative reviews mention “Kompatibilität – insgesamt”
4.4%of orders come back
“Passt nicht für MB W204”
A buyer, on “Kompatibilität – insgesamt”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Glühkerzen questions

Answered from the same tracked data.