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G12 Evo

Fail

The top 5 products take 78% of clicks, so G12 Evo is a Fail.

Flapen Score
43
43 / 100
Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51
Market size
€123K/yr64K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 33 sellers

Flapen Score

G12 Evo against its category

The dotted line is the Auto & Motorrad average. Past it, G12 Evo is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The G12 Evo market on Amazon at a glance

Shoppers on Amazon Germany searched for G12 Evo 64K times last year and spent an estimated €123K. The top 5 brands take 93% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
5.8%
Market size, estimated
€123Ka year
Top search term
g12 evo23K searches a year

02 · Price

A sale here is worth €33.22.

Listings sell for €33.22 on average, from €7.14 to €115.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €33.22 that is €8K to €17K a year per listing.

Average price
€33.22inside the $15 to $100 sweet spot
Price range
€7.14–€115.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€8K–€17K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Öle & Betriebsstoffe. It carries 324 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#72in Öle & Betriebsstoffe
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
324per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top G12 Evo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

33

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Brand 148%
  • Brand 222%
  • Brand 311%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

G12 Evo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top G12 Evo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • g12 evo23K/yr
  • g12evo6K/yr
  • vw g12 evo7K/yr
  • kühlmittel g12 evo tl 774 l6K/yr
  • g12 evo kühlmittel7K/yr
  • kühlmittel g12 evo6K/yr
  • g12 evo kühlmittel vw3K/yr
  • g12evo kühlmittel5K/yr

Reviews and returns

What reviews say buyers love and hate about G12 Evo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “beworben Vs Tatsächliches Produkt”
33%of negative reviews mention “Farbe”
0.3%of orders come back
“Die Angabe "farblos" stimmt nicht, das Konzentrat ist pink.”
A buyer, on “Farbe”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common G12 Evo questions

Answered from the same tracked data.