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Fußmatte

Fußmatte shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 20% of 1,428 Auto & Motorrad niches · +7 vs the category median of 51

Market size 79Growth 7Conversion 16Competition 79Returns 95Price range 78Avg price 80Brand share 77Review moat 32Quality gap 47
This niche Category average · 1,428 niches

Is Fußmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fußmatte is a €1.1M/yr Amazon Germany market (4.8M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 58/100.

Fußmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.2% over the last 90 days and 1.3% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr80K
Search volume / yr-35.2%4.8M
Conversion rate1.3%
Avg price€16.81

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers25 · 29
Top-5 product click share36%
Open market42%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement85%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews3,260

Top Fußmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€32K€64K€96K€127K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

29

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

36%

Top 20: 72%

Open market

36%

  • Gentle North24%
  • etm10%
  • Blumtal9%
  • DEXI7%
  • Bodenständig7%
  • Carpet Diem6%

Fußmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.8MCVR1.3%Products48Brands25Top 5 Brands58%OOS Rate2.9%Rating4.5★Reviews3,260Avg BSR#34
175K125KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Top Fußmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fußmatte1.1M/yr
  • fussmatte aussen522K/yr
  • schmutzfangmatte720K/yr
  • fußmatte außen394K/yr
  • fussmatte innen510K/yr
  • fussmatte281K/yr
  • fußmatte innen278K/yr
  • fußmatten156K/yr
  • schmutzfangmatte 90x150157K/yr
  • fußmatte outdoor78K/yr

What reviews say buyers love and hate about Fußmatte

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt27%

Super Qualität

beworben Vs Tatsächliches Produkt11%

Erfüllt alle Erwartungen

Preis-Leistungs-Verhältnis10%

Preis ideal

Gesamtgröße9%

Passt

Einfache Reinigung9%

Leicht zu reinigen

What buyers complain about

69% of reviews
Qualität insgesamt19%

Qualität ungenügend

Dicke12%

etwas dünn

Gesamtgröße8%

Sehr klein und wird schnell dreckig

Preis-Leistungs-Verhältnis6%

Für knapp 16 Euro find ich zu teuer

Haltbarkeit6%

Leider waren am dem äußeren Rand zwei Stücke rausgebrochen

Fußmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Farbe
15%
3Qualität insgesamt
8%
4beworben Vs Tatsächliches Produkt
4%
5Dünn
4%

Common Fußmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fußmatte 58/100 on Amazon Germany — Worth a look. The niche generates €1.1M/yr across 48 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -35.2% over the last 90 days.
Search demand for Fußmatte on Amazon Germany peaks in Jan–Nov, where the busiest month runs 1.8× the quietest.