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Fußmatte

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -35.2% this quarter, so Fußmatte is a Maybe.

Flapen Score
58
58 / 100
Top 20% of 1,428 Auto & Motorrad niches · +7 vs the category median of 51
Market size
€1.1M/yr4.8M searches / yr
90-day growth
-35.2%search demand this quarter
Competition
36%top-5 click share · 25 brands · 29 sellers

Flapen Score

Fußmatte against its category

The dotted line is the Auto & Motorrad average. Past it, Fußmatte is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fußmatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Fußmatte 4.8M times last year and spent an estimated €1.1M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
1.3%
Market size, estimated
€1.1Ma year
Peak month
January1.8× the quietest month
Top search term
fußmatte1.1M searches a year

02 · Price

A sale here is worth €16.81.

Listings sell for €16.81 on average, from €5.45 to €50.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At €16.81 that is €21K to €25K a year per listing.

Average price
€16.81inside the $15 to $100 sweet spot
Price range
€5.45–€50.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
€21K–€25K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #34 within Autozubehör. It carries 3,260 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
73%
Out of stock, average day
2.9%
Average rank
#34in Autozubehör
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
3,260per listing
Listings tracked
48

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Fußmatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

29

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

36%

Top 20: 72%

Open market

36%

  • Brand 124%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Fußmatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Fußmatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fußmatte1.1M/yr
  • fussmatte aussen522K/yr
  • schmutzfangmatte720K/yr
  • fußmatte außen394K/yr
  • fussmatte innen510K/yr
  • fussmatte281K/yr
  • fußmatte innen278K/yr
  • fußmatten156K/yr
  • schmutzfangmatte 90x150157K/yr
  • fußmatte outdoor78K/yr

Reviews and returns

What reviews say buyers love and hate about Fußmatte

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fußmatte questions

Answered from the same tracked data.