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Frostschutz Auto

Fail

Demand is soft, at -70.5% this quarter, so Frostschutz Auto is a Fail.

Flapen Score
46
46 / 100
Ranks 965 of 1,428 Auto & Motorrad niches · −5 vs the category median of 51
Market size
€137K/yr254K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
32%top-5 click share · 16 brands · 158 sellers

Flapen Score

Frostschutz Auto against its category

The dotted line is the Auto & Motorrad average. Past it, Frostschutz Auto is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frostschutz Auto market on Amazon at a glance

Shoppers on Amazon Germany searched for Frostschutz Auto 254K times last year and spent an estimated €137K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
5.0%
Market size, estimated
€137Ka year
Top search term
frostschutz auto73K searches a year

02 · Price

A sale here is worth €10.84.

Listings sell for €10.84 on average, from €3.17 to €30.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €10.84 that is €5K to €8K a year per listing.

Average price
€10.84under the $15 to $100 sweet spot
Price range
€3.17–€30.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #40 within Öle & Betriebsstoffe. It carries 1,567 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
83%
Out of stock, average day
6.7%
Average rank
#40in Öle & Betriebsstoffe
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,567per listing
Listings tracked
54

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Frostschutz Auto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

158

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

11%

  • Brand 143%
  • Brand 218%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 11%)

Demand

Frostschutz Auto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 18.4× · 10 of 12 months tracked

Search terms

Top Frostschutz Auto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frostschutz auto73K/yr
  • frostschutz55K/yr
  • nigrin scheibenreiniger12K/yr
  • frostschutzmittel64K/yr
  • antifreeze19K/yr
  • nigrin scheibenklar3K/yr
  • auto frostschutzmittel8K/yr
  • frostschutzmittel auto9K/yr
  • auto scheibenfrostschutz6K/yr
  • auto frostschutz6K/yr

Reviews and returns

What reviews say buyers love and hate about Frostschutz Auto

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Etwas teuer lag”
A buyer, on “Preis-Leistungs-Verhältnis”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frostschutz Auto questions

Answered from the same tracked data.