fluid film
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible€40.92avg listing price — sweet spot $15–$100
Market size
Good€675K€675K/yr · 407K searches
Review moat
Good818.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.36–€223.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, fluid film is a €675K/yr Amazon Germany market (407K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
fluid film market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- €1.0M–€1.2M
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 62%
- Out of stock
- 18.3%
- Avg brand age
- 66 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Liqui Moly69%
- VE-INDUSTRIES12%
- NIGRIN11%
- Fluid Film5%
- BREHMA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +35.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 4.0×
Top fluid film search terms
- hohlraumversiegelung auto92K/yr
- fluid film59K/yr
- seilfett68K/yr
- hohlraumversiegelung41K/yr
- fluid film as-r25K/yr
- seilfett spray26K/yr
- fluid-film8K/yr
- seilfett unterbodenschutz18K/yr
- hohlraumwachs12K/yr
- fluid film nas10K/yr
Top fluid film products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liqui Moly Sprühsonde Hohlraumversiegelung | 1 Stück | Karroserieschutz | SKU: 6208
Liqui Moly€4.364.5★842 rev
VE-INDUSTRIES 3X Hohlraumschutz Rostschutz Korrosionsschutz Hohlraumversiegelung Rostschutzmittel Korrissionsschutzmittel Hohlraumkonservierung transparent-braun 500 ml & 60cm Sonde (10 60/l)
VE-INDUSTRIES€16.344.7★350 rev
NIGRIN Hohlraumkonservierer schützt Fahrzeug-Hohlräume vor Rostfraß 500 ml
NIGRIN€7.414.6★972 rev
Liqui Moly P003459 6135 Seilfett 500 ml
Liqui Moly€10.574.8★1,824 rev
Schmiermittel LIQUI MOLY 6124 Seilfett Korrosionsschutz Hohlraumversiegelung 5L Synthetic Lubrication Paste
Liqui Moly€38.404.7★1,542 rev
Newest
by launch dateVE-INDUSTRIES 3X Hohlraumschutz Rostschutz Korrosionsschutz Hohlraumversiegelung Rostschutzmittel Korrissionsschutzmittel Hohlraumkonservierung transparent-braun 500 ml & 60cm Sonde (10 60/l)
VE-INDUSTRIES€16.34350 rev
Fluid Film AS11 350 ml Spraydosen
Fluid Film€223.83232 rev
BREHMA 3X Hohlraumschutz Hohlraumversiegelung Spray 500ml Wachs
BREHMA€18.94439 rev
3x Schmiermittel LIQUI MOLY 6135 Seilfett Korrosionsschutz Unterbodenschutz 500ml
Liqui Moly€30.93215 rev
6x LIQUI MOLY 6135 Seilfett Spray Hohlraumversiegelung Dose Aerosol 500ml
Liqui Moly€54.19153 rev
Trending
90-day click momentumFluid Film AS11 350 ml Spraydosen
Fluid Film€223.834.8★
Fluid Film Gallone von Fluid Film
Fluid Film€92.584.7★
Liqui Moly Sprühsonde Hohlraumversiegelung | 1 Stück | Karroserieschutz | SKU: 6208
Liqui Moly€4.364.5★
Liqui Moly Hohlraumversiegelung transparent | 1 L | Karosserieschutz | Unterbodenschutz | Hohlraumversiegelung | Art.-Nr.: 6116
Liqui Moly€11.514.7★
Liqui Moly P003459 6135 Seilfett 500 ml
Liqui Moly€10.574.8★
What buyers say about fluid film
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“einfache Handhabung”
“Perfekter Korrosionsschutz, genau zu positionieren”
“Produkt wie beschrieben”
“Funktioniert gut”
“Beste Marke zu einem Top Preis”
“Gutes Wachs für Autos”
“das Spray gut haftet.”
“super,alle hohlräume im wagen eingesprüht,mehr geht nicht”
“Alles passt”
What buyers complain about
“Keine Funktion der Sprüdosen”
“Passt nicht”
“Verlängerung bei ersten Gebrauch gebrochen, somit verteilte sich das Zeug auf mir um dem Lack”
“Schrott”
“Sprühkopf verstopft nach ein paar Sekunden”
“Bildet eine sehr klebrige Schicht die nicht so leicht abgeht”
“Nicht zu gebrauchen”
“Für meine Anwendung ein bißchen zu dünn”
“Funktioniert nicht”
“Quasi kein Gas drin”
Top return reasons
Common questions
- Is fluid film profitable to sell on Amazon Germany?
- The niche generates €675K/yr across 13 tracked products. 90-day search growth is +35.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the fluid film niche?
- 5 brands and 82 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fluid film?
- Top complaints mined from reviews: Sprühen/Durchfluss, Gesamtgröße, Lackqualität. The return rate is 0.4%.
- When does demand for fluid film peak?
- Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.
- What does it cost to enter the fluid film niche?
- Listings span €4.36–€223.83; the average listing price is €40.92 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.