How competitive is the Fluid Film niche on Amazon Germany?

5 brands and 82 sellers compete in Fluid Film on Amazon Germany. The top 5 Fluid Film products take 75% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fluid Film?

Fluid Film buyers on Amazon Germany complain most about Sprühen/Durchfluss, Gesamtgröße, Lackqualität, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Fluid Film niche?

Fluid Film sells for €40.92 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.36–€223.83. The average incumbent carries 819 reviews — the moat a new listing must climb.

Fluid Film

brand-locked demand (top 5 brands take 100% of clicks) — Fluid Film doesn't clear our bar today.

Flapen Score

Skip it

Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51

This niche Category average · 1,428 niches

Is Fluid Film profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fluid Film is a €675K/yr Amazon Germany market (407K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.

Fluid Film: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +35.8% over the last 90 days and 4.0% of searches end in a purchase.

€675K

revenue / yr

Units sold / yr30K

Search volume / yr+35.8%407K

Conversion rate4.0%

Avg price€40.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 82

Top-5 product click share75%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Fluid Film products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liqui Moly Sprühsonde Hohlraumversiegelung | 1 Stück | Karroserieschutz | SKU: 6208

Price: €4.36
Rating: 4.5/5
Reviews: 842
Age: 15y ago

VE-INDUSTRIES 3X Hohlraumschutz Rostschutz Korrosionsschutz Hohlraumversiegelung Rostschutzmittel Korrissionsschutzmittel Hohlraumkonservierung transparent-braun 500 ml & 60cm Sonde (10 60/l)

Price: €16.34
Rating: 4.7/5
Reviews: 350
Age: 3y ago

NIGRIN Hohlraumkonservierer schützt Fahrzeug-Hohlräume vor Rostfraß 500 ml

Price: €7.41
Rating: 4.6/5
Reviews: 972
Age: 18y ago

Liqui Moly P003459 6135 Seilfett 500 ml

Price: €10.57
Rating: 4.8/5
Reviews: 1,824
Age: 15y ago

Schmiermittel LIQUI MOLY 6124 Seilfett Korrosionsschutz Hohlraumversiegelung 5L Synthetic Lubrication Paste

Price: €38.40
Rating: 4.7/5
Reviews: 1,542
Age: 15y ago

Newest

by launch date

VE-INDUSTRIES 3X Hohlraumschutz Rostschutz Korrosionsschutz Hohlraumversiegelung Rostschutzmittel Korrissionsschutzmittel Hohlraumkonservierung transparent-braun 500 ml & 60cm Sonde (10 60/l)

Price: €16.34
Rating: 4.7/5
Reviews: 350
Age: 3y ago

Fluid Film AS11 350 ml Spraydosen

Price: €223.83
Rating: 4.8/5
Reviews: 232
Age: 8y ago

BREHMA 3X Hohlraumschutz Hohlraumversiegelung Spray 500ml Wachs

Price: €18.94
Rating: 4.7/5
Reviews: 439
Age: 9y ago

3x Schmiermittel LIQUI MOLY 6135 Seilfett Korrosionsschutz Unterbodenschutz 500ml

Price: €30.93
Rating: 4.8/5
Reviews: 215
Age: 9y ago

6x LIQUI MOLY 6135 Seilfett Spray Hohlraumversiegelung Dose Aerosol 500ml

Price: €54.19
Rating: 4.8/5
Reviews: 153
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Liqui Moly69%
VE-INDUSTRIES12%
NIGRIN11%
Fluid Film5%
BREHMA2%
Open — no brand owns it (0%)

Fluid Film demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume407KCVR4.0%Products13Brands5Top 5 Brands100%OOS Rate18.3%Rating4.7★Reviews819Avg BSR#116

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Top Fluid Film search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hohlraumversiegelung auto92K/yr +7.8%4.4% conv.
fluid film59K/yr +46.8%0.4% conv.
seilfett68K/yr +26.9%5.3% conv.
hohlraumversiegelung41K/yr +52.7%3.2% conv.
fluid film as-r25K/yr +108.9%0.5% conv.
seilfett spray26K/yr +26.6%4.8% conv.
fluid-film8K/yr +310.4%0.1% conv.
seilfett unterbodenschutz18K/yr +13.9%3.4% conv.
hohlraumwachs12K/yr +30.0%3.9% conv.
fluid film nas10K/yr +35.7%0.1% conv.

What reviews say buyers love and hate about Fluid Film

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Qualität insgesamt17%

“Super Qualität”

Benutzerfreundlichkeit15%

“einfache Handhabung”

Rost/Korrodieren11%

“Perfekter Korrosionsschutz, genau zu positionieren”

beworben Vs Tatsächliches Produkt11%

“Produkt wie beschrieben”

Effizienz9%

“Funktioniert gut”

What buyers complain about

86% of reviews

Sprühen/Durchfluss14%

“Keine Funktion der Sprüdosen”

Gesamtgröße14%

“Passt nicht”

Lackqualität9%

“Verlängerung bei ersten Gebrauch gebrochen, somit verteilte sich das Zeug auf mir um dem Lack”

Qualität insgesamt9%

“Schrott”

Verklemmen/Verstopfen9%

“Sprühkopf verstopft nach ein paar Sekunden”

Fluid Film return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

29%

2Sprühen/Durchfluss

21%

3Funktionalität insgesamt

11%

4Farbe

5Rost/Korrodieren

Common Fluid Film questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fluid Film 49/100 on Amazon Germany — Skip it. The niche generates €675K/yr across 13 tracked products. Search demand moved +35.8% over the last 90 days.