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Felgenlack

a concentrated shelf (top 5 take 79% of clicks) — Felgenlack doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,020 of 1,428 Auto & Motorrad niches · −6 vs the category median of 51

Market size 41Growth 48Conversion 82Competition 17Returns 98Price range 33Avg price 29Brand share 22Review moat 23Quality gap 42
This niche Category average · 1,428 niches

Is Felgenlack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Felgenlack is a €211K/yr Amazon Germany market (255K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Felgenlack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +18.7% over the last 90 days and 8.7% of searches end in a purchase.

€211K

revenue / yr

Units sold / yr25K
Search volume / yr+18.7%255K
Conversion rate8.7%
Avg price€9.46

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers7 · 54
Top-5 product click share79%
Open market9%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews7,407

Top Felgenlack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

€0€21K€42K€63K€84K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

54

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • NIGRIN51%
  • CL COSMOS LAC16%
  • Fast Finish8%
  • edding8%
  • DUPLI-COLOR8%
  • COLORS5%
  • Open — no brand owns it (1 brand, 4%)

Felgenlack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume255KCVR8.7%Products9Brands7Top 5 Brands91%OOS Rate1.2%Rating4.5★Reviews7,407Avg BSR#9
30K20KSpike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26

Top Felgenlack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sprühlack schwarz matt31K/yr
  • lackspray schwarz matt25K/yr
  • schwarz matt lack spraydose18K/yr
  • lack schwarz matt20K/yr
  • spraydose schwarz matt17K/yr
  • felgenlack17K/yr
  • sprühfarbe schwarz18K/yr
  • lack schwarz11K/yr
  • schwarze sprühfarbe11K/yr
  • sprühlack schwarz12K/yr

What reviews say buyers love and hate about Felgenlack

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt27%

Super Produkt

Farbe14%

Farbe stimmt

Lackqualität12%

Die Farbe ist Mega deckend, super leicht aufzutragen und die Farbe läuft nicht

beworben Vs Tatsächliches Produkt9%

Produkt wie beschrieben

Sprühen/Durchfluss6%

Das Spray ist sehr gut

What buyers complain about

81% of reviews
Lackqualität23%

Sprühfarbe eben

Sprühen/Durchfluss16%

Nie wieder kaufe ich diese Spraydose

Haftung/Klebrigkeit7%

Haftet schlecht - keine Empfehlung

Auslaufsicher7%

Undicht

Preis-Leistungs-Verhältnis7%

Allerdings finde ich ihn viel zu teuer - mit einer Flasche kommt man nicht weit, die ist direkt leer

Felgenlack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
31%
2Sprühen/Durchfluss
15%
3Gesamtgröße
10%
4Funktionalität insgesamt
8%
5Materialqualität
7%

Common Felgenlack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Felgenlack 45/100 on Amazon Germany — Skip it. The niche generates €211K/yr across 9 tracked products. Search demand moved +18.7% over the last 90 days.
Felgenlack buyers on Amazon Germany complain most about Lackqualität, Sprühen/Durchfluss, Haftung/Klebrigkeit, the themes mined from the niche's reviews. Its return rate is 0.4%.