Skip to content

Erste Hilfe Set

Erste Hilfe Set clears our launch bar: a $1.3M/yr market growing +10.8% this quarter with returns at 0.2%.

Flapen Score

62
Launch it

Top 10% of 1,428 Auto & Motorrad niches · +11 vs the category median of 51

Market size 83Growth 38Conversion 56Competition 68Returns 99Price range 20Avg price 95Brand share 81Review moat 33Quality gap 23
This niche Category average · 1,428 niches

Is Erste Hilfe Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erste Hilfe Set is a €1.3M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jul. Verdict: Launch it — 62/100.

Erste Hilfe Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +10.8% over the last 90 days and 4.8% of searches end in a purchase.

€1.3M

revenue / yr

Units sold / yr60K
Search volume / yr+10.8%1.1M
Conversion rate4.8%
Avg price€25.67

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers24 · 112
Top-5 product click share44%
Open market46%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement92%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews3,154

Top Erste Hilfe Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€52K€104K€157K€209K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

112

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

44%

Top 20: 84%

Open market

39%

  • FLEXEO15%
  • HONYAO14%
  • Walser11%
  • PETEX7%
  • General Medi7%
  • Wundmed7%

Erste Hilfe Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR4.8%Products36Brands24Top 5 Brands54%OOS Rate6.5%Rating4.6★Reviews3,154Avg BSR#54
30K20KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Erste Hilfe Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erste hilfe set305K/yr
  • erste hilfe set outdoor168K/yr
  • erste hilfe tasche104K/yr
  • erste hilfe82K/yr
  • first aid kit77K/yr
  • erste hilfe set zuhause60K/yr
  • erste hilfe set fahrrad30K/yr
  • verbandskasten zuhause40K/yr
  • erste hilfe set wandern38K/yr
  • mini erste hilfe set27K/yr

What reviews say buyers love and hate about Erste Hilfe Set

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Preis-Leistungs-Verhältnis16%

Super Preis-Leistung

Qualität insgesamt14%

Super Produkt

Gesamtgröße14%

PASST

beworben Vs Tatsächliches Produkt13%

Alles so wie bestellt

Benutzerfreundlichkeit8%

Sehr praktisch, da immer welche zur Hand zu haben

What buyers complain about

64% of reviews
Gesamtgröße17%

Enttäuschend klein und unzureichend

Haltbarkeit9%

Kurze Haltbarkeit

Benutzerfreundlichkeit8%

Fragliche Anwendung

Qualität insgesamt7%

Low quality

Preis-Leistungs-Verhältnis6%

Lediglich ist der Preis für 50 ml ganz schön hoch

Erste Hilfe Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
54%
2Preis-Leistungs-Verhältnis
10%
3Qualität insgesamt
6%
4Gewicht schwer
5%
5Kompatibilität – insgesamt
4%

Common Erste Hilfe Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erste Hilfe Set 62/100 on Amazon Germany — Launch it. The niche generates €1.3M/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +10.8% over the last 90 days.
Search demand for Erste Hilfe Set on Amazon Germany peaks in Jul, where the busiest month runs 1.7× the quietest.