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Erste Hilfe Koffer

Erste Hilfe Koffer shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 756 of 1,428 Auto & Motorrad niches · −1 vs the category median of 51

Market size 50Growth 20Conversion 83Competition 41Returns 99Price range 91Avg price 95Brand share 6Review moat 75Quality gap 16
This niche Category average · 1,428 niches

Is Erste Hilfe Koffer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erste Hilfe Koffer is a €276K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 50/100.

Erste Hilfe Koffer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.1% over the last 90 days and 9.1% of searches end in a purchase.

€276K

revenue / yr

Units sold / yr20K
Search volume / yr-9.1%127K
Conversion rate9.1%
Avg price€24.01

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 20
Top-5 product click share60%
Open market2%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews494

Top Erste Hilfe Koffer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€28K€41K€55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

1%

  • WERKSTEIN29%
  • HELDENWERK24%
  • PETEX24%
  • FLEXEO15%
  • KARAT6%
  • HM Arbeitsmedizin1%
  • Open — no brand owns it (1 brand, 1%)

Erste Hilfe Koffer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR9.1%Products19Brands7Top 5 Brands98%OOS Rate9.7%Rating4.7★Reviews494Avg BSR#23
3K2KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Erste Hilfe Koffer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erste hilfe koffer39K/yr
  • verbandskasten betrieb26K/yr
  • verbandskasten din 1315719K/yr
  • erste hilfe kasten betrieb10K/yr
  • erste-hilfe-sets für haushalt & arbeitsplatz8K/yr
  • din 131576K/yr
  • verbandkasten din 131575K/yr
  • verbandskoffer5K/yr
  • verbandskasten büro3K/yr
  • erste hilfe koffer din 131573K/yr

What reviews say buyers love and hate about Erste Hilfe Koffer

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt24%

Beste Qualität

beworben Vs Tatsächliches Produkt16%

Erfüllt alle Kriterien

Preis-Leistungs-Verhältnis11%

40€ gut investiert

Gesamtgröße9%

Passt

Benutzerfreundlichkeit7%

Klein, handlich, gutbestückt

What buyers complain about

85% of reviews
Benutzerfreundlichkeit38%

Schwer zu öffnen

Gesamtgröße13%

Sieht größer aus als er ist

Defekt Material/Teile13%

Tip Top, wie die Teile die überall in den Betrieben hängen

Verriegelungsmechanismus13%

die Schlösser lassen sich eher bescheiden schließen.

Produktzustand6%

Gebrauchs Artikel

Erste Hilfe Koffer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
66%
2Haltbarkeit
5%
3Zertifizierungen
5%
4beworben Vs Tatsächliches Produkt
4%
5Defekt Material/Teile
3%

Common Erste Hilfe Koffer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erste Hilfe Koffer 50/100 on Amazon Germany — Worth a look. The niche generates €276K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.1% over the last 90 days.
Search demand for Erste Hilfe Koffer on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.