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Erste Hilfe Kasten

Fail

The top 5 brands take 100% of clicks, so Erste Hilfe Kasten is a Fail.

Flapen Score
49
49 / 100
Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51
Market size
€460K/yr246K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 17 sellers

Flapen Score

Erste Hilfe Kasten against its category

The dotted line is the Auto & Motorrad average. Past it, Erste Hilfe Kasten is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erste Hilfe Kasten market on Amazon at a glance

Shoppers on Amazon Germany searched for Erste Hilfe Kasten 246K times last year and spent an estimated €460K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €460K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
8.7%
Market size, estimated
€460Ka year
Peak month
May1.3× the quietest month
Top search term
erste hilfe kasten103K searches a year

02 · Price

A sale here is worth €21.53.

Listings sell for €21.53 on average, from €12.72 to €29.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €21.53 that is €22K to €27K a year per listing.

Average price
€21.53inside the $15 to $100 sweet spot
Price range
€12.72–€29.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
€22K–€27K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #17 within Werkzeuge. It carries 542 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
8.6%
Average rank
#17in Werkzeuge
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
542per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Erste Hilfe Kasten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 225%
  • Brand 324%
  • Brand 414%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

Erste Hilfe Kasten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Erste Hilfe Kasten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erste hilfe kasten103K/yr
  • erste hilfe koffer39K/yr
  • verbandskasten betrieb26K/yr
  • verbandskasten din 1315719K/yr
  • erste hilfe kasten betrieb10K/yr
  • erste-hilfe-sets für haushalt & arbeitsplatz8K/yr
  • din 131576K/yr
  • betriebsverbandkasten din 131577K/yr
  • verbandkasten din 131575K/yr
  • verbandskoffer5K/yr

Reviews and returns

What reviews say buyers love and hate about Erste Hilfe Kasten

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
43%of negative reviews mention “Benutzerfreundlichkeit”
0.1%of orders come back
“Schwer zu öffnen”
A buyer, on “Benutzerfreundlichkeit”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Erste Hilfe Kasten questions

Answered from the same tracked data.