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Erste Hilfe Kasten

brand-locked demand (top 5 brands take 100% of clicks) — Erste Hilfe Kasten doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51

Market size 58Growth 19Conversion 82Competition 34Returns 99Price range 84Avg price 91Brand share 0Review moat 74Quality gap 17
This niche Category average · 1,428 niches

Is Erste Hilfe Kasten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erste Hilfe Kasten is a €460K/yr Amazon Germany market (246K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Erste Hilfe Kasten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 8.7% of searches end in a purchase.

€460K

revenue / yr

Units sold / yr30K
Search volume / yr-11.3%246K
Conversion rate8.7%
Avg price€21.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 17
Top-5 product click share65%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews542

Top Erste Hilfe Kasten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€46K€92K€138K€184K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • WERKSTEIN31%
  • HELDENWERK25%
  • PETEX24%
  • FLEXEO14%
  • KARAT7%
  • Open — no brand owns it (0%)

Erste Hilfe Kasten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume246KCVR8.7%Products15Brands5Top 5 Brands100%OOS Rate8.6%Rating4.7★Reviews542Avg BSR#17
6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Erste Hilfe Kasten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • erste hilfe kasten103K/yr
  • erste hilfe koffer39K/yr
  • verbandskasten betrieb26K/yr
  • verbandskasten din 1315719K/yr
  • erste hilfe kasten betrieb10K/yr
  • erste-hilfe-sets für haushalt & arbeitsplatz8K/yr
  • din 131576K/yr
  • betriebsverbandkasten din 131577K/yr
  • verbandkasten din 131575K/yr
  • verbandskoffer5K/yr

What reviews say buyers love and hate about Erste Hilfe Kasten

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt25%

Beste Qualität

beworben Vs Tatsächliches Produkt17%

Erfüllt alle Kriterien

Preis-Leistungs-Verhältnis11%

40€ gut investiert

Gesamtgröße7%

Passt

Benutzerfreundlichkeit7%

Klein, handlich, gutbestückt

What buyers complain about

83% of reviews
Benutzerfreundlichkeit43%

Schwer zu öffnen

Gesamtgröße14%

Sieht größer aus als er ist

Defekt Material/Teile14%

Tip Top, wie die Teile die überall in den Betrieben hängen

Produktzustand7%

Gebrauchs Artikel

Preis-Leistungs-Verhältnis5%

bisschen zu teuer

Erste Hilfe Kasten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Zertifizierungen
6%
3Haltbarkeit
6%
4Defekt Material/Teile
4%
5beworben Vs Tatsächliches Produkt
4%

Common Erste Hilfe Kasten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erste Hilfe Kasten 49/100 on Amazon Germany — Skip it. The niche generates €460K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.
Search demand for Erste Hilfe Kasten on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.