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Elm327

Fail

The top 5 products take 77% of clicks, so Elm327 is a Fail.

Flapen Score
43
43 / 100
Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51
Market size
€230K/yr165K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
77%top-5 click share · 10 brands · 16 sellers

Flapen Score

Elm327 against its category

The dotted line is the Auto & Motorrad average. Past it, Elm327 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elm327 market on Amazon at a glance

Shoppers on Amazon Germany searched for Elm327 165K times last year and spent an estimated €230K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €230K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
6.9%
Market size, estimated
€230Ka year
Peak month
April1.4× the quietest month
Top search term
elm32734K searches a year

02 · Price

A sale here is worth €20.15.

Listings sell for €20.15 on average, from €8.40 to €36.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €20.15 that is €5K to €10K a year per listing.

Average price
€20.15inside the $15 to $100 sweet spot
Price range
€8.40–€36.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #51 within Werkzeuge. It carries 4,188 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#51in Werkzeuge
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
4,188per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Elm327 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • Brand 147%
  • Brand 214%
  • Brand 314%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Elm327 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Elm327 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elm32734K/yr
  • icar22K/yr
  • vgate icar pro14K/yr
  • obd2 stecker10K/yr
  • elm 32714K/yr
  • vgate icar pro 2s8K/yr
  • elm327 obd210K/yr
  • vgate icar pro bluetooth 4.06K/yr
  • elm9K/yr
  • elm 327 bluetooth obd27K/yr

Reviews and returns

What reviews say buyers love and hate about Elm327

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Preis-Leistungs-Verhältnis”
29%of negative reviews mention “Konnektivität – insgesamt”
5.0%of orders come back
“Bluetooth funktioniert nicht”
A buyer, on “Konnektivität – insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elm327 questions

Answered from the same tracked data.