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Eiskratzer Auto

soft demand (-94.0% this quarter) — Eiskratzer Auto doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 965 of 1,428 Auto & Motorrad niches · −5 vs the category median of 51

Market size 66Growth 0Conversion 66Competition 28Returns 96Price range 36Avg price 25Brand share 32Review moat 47Quality gap 65
This niche Category average · 1,428 niches

Is Eiskratzer Auto profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Eiskratzer Auto is a €651K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.

Eiskratzer Auto: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -94.0% over the last 90 days and 5.9% of searches end in a purchase.

€651K

revenue / yr

Units sold / yr200K
Search volume / yr-94.0%1.2M
Conversion rate5.9%
Avg price€8.98

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 52
Top-5 product click share68%
Open market14%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews1,762

Top Eiskratzer Auto products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€65K€130K€195K€261K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

52

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • LYVANAS40%
  • NIGRIN28%
  • Upgrade4cars8%
  • L & P Car Design6%
  • Goodyear3%
  • VZL3%
  • Open — no brand owns it (7 brands, 11%)

Eiskratzer Auto demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR5.9%Products18Brands13Top 5 Brands86%OOS Rate3.4%Rating4.4★Reviews1,762Avg BSR#11
200K150KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 43.4×

Top Eiskratzer Auto search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eiskratzer auto763K/yr
  • eiskratzer260K/yr
  • kratzer8K/yr
  • auto kratzer18K/yr
  • scheibenkratzer auto43K/yr
  • auto eiskratzer25K/yr
  • eisschaber6K/yr
  • scheibenkratzer14K/yr
  • autokratzer16K/yr
  • kratzer auto15K/yr

What reviews say buyers love and hate about Eiskratzer Auto

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt18%

Super Produkt

Benutzerfreundlichkeit11%

Äußerst effizient

Griff9%

Liegt Super in der Hand

beworben Vs Tatsächliches Produkt8%

Sieht auch genauso aus wie auf dem Foto

Stärke8%

Sehr solide

What buyers complain about

74% of reviews
Haltbarkeit25%

Haltbarkeit

Qualität insgesamt16%

Größter Müll überhaupt

Kratzfestigkeit9%

Ein Mega Kratzer

Preis-Leistungs-Verhältnis8%

Schade so viel Geld

Materialqualität4%

Das Material ist zu weich

Eiskratzer Auto return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kratzfestigkeit
16%
2Gesamtgröße
15%
3Qualität insgesamt
11%
4Defekt Material/Teile
11%
5Haltbarkeit
6%

Common Eiskratzer Auto questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eiskratzer Auto 46/100 on Amazon Germany — Skip it. The niche generates €651K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -94.0% over the last 90 days.
Search demand for Eiskratzer Auto on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 43.4× the quietest.