Is Edelstahlreiniger profitable to sell on Amazon Germany?

Flapen scores Edelstahlreiniger 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €125K a year across 26 tracked products. Search demand grew +6.3% in the last 90 days.

How competitive is the Edelstahlreiniger niche on Amazon Germany?

19 brands and 139 sellers compete in Edelstahlreiniger on Amazon Germany. The top 5 Edelstahlreiniger products take 52% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Edelstahlreiniger?

Edelstahlreiniger buyers on Amazon Germany complain most about Einfache Reinigung, Qualität insgesamt, and Funktionalität insgesamt. An estimated 0.2% of orders come back.

When does demand for Edelstahlreiniger peak?

Search demand for Edelstahlreiniger on Amazon Germany is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Edelstahlreiniger niche?

Edelstahlreiniger sells for €9.72 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.43 to €20.76. The average product has 1,361 reviews, the count a new listing must catch up to.

Edelstahlreiniger

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $125K a year here, so Edelstahlreiniger is a Maybe.

Flapen Score: 53
53 / 100Top 39% of 1,428 Auto & Motorrad niches · +2 vs the category median of 51
Market size: €125K/yr168K searches / yr
90-day growth: +6.3%search demand this quarter
Competition: 52%top-5 click share · 19 brands · 139 sellers

Flapen Score

Edelstahlreiniger against its category

The dotted line is the Auto & Motorrad average. Past it, Edelstahlreiniger is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Edelstahlreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Edelstahlreiniger 168K times last year and spent an estimated €125K. The top 5 brands take 60% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €125K a year.

Searches, last 12 months: 168K
Growth, 90 days vs prior 90: +6.3%
Conversion, latest week: 7.6%
Market size, estimated: €125Ka year
Peak month: July1.6× the quietest month
Top search term: edelstahlreiniger50K searches a year

02 · Price

A sale here is worth €9.72.

Listings sell for €9.72 on average, from €1.43 to €20.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.72 that is €5K to €7K a year per listing.

Average price: €9.72under the $15 to $100 sweet spot
Price range: €1.43–€20.76
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #216 within Öle & Betriebsstoffe. It carries 1,361 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 81%
Out of stock, average day: 1.0%
Average rank: #216in Öle & Betriebsstoffe
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 1,361per listing
Listings tracked: 26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 80 months

Products

Top Edelstahlreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

139

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

33%

Brand 124%
Brand 211%
Brand 39%
Brand 48%
Brand 57%
Brand 67%

Demand

Edelstahlreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Edelstahlreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

edelstahlreiniger50K/yr +18.3%7.4% conv.
edelstahl reiniger32K/yr +10.7%7.6% conv.
edelstahl pflegespray10K/yr +31.9%8.6% conv.
edelstahlreiniger küche13K/yr -10.1%10.1% conv.
edelstahlpflege11K/yr +11.5%7.2% conv.
stahlfix12K/yr -25.3%1.3% conv.
edelstahl reiniger für küche9K/yr -17.4%8.9% conv.
edelstahl pflege7K/yr +8.4%6.6% conv.
stainless steel cleaner5K/yr -8.8%5.2% conv.
edelstahlreiniger spray4K/yr -12.8%8.9% conv.

Reviews and returns

What reviews say buyers love and hate about Edelstahlreiniger

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Einfache Reinigung”

20%of negative reviews mention “Einfache Reinigung”

0.2%of orders come back

“Schäumt und reinigt nicht wirklich”

A buyer, on “Einfache Reinigung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Edelstahlreiniger questions

Answered from the same tracked data.

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