Is duftbaum profitable to sell on Amazon Germany?

The niche generates €108K/yr across 64 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (47/100).

How competitive is the duftbaum niche?

11 brands and 70 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in duftbaum?

Top complaints mined from reviews: Geruch, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.2%.

When does demand for duftbaum peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the duftbaum niche?

Listings span €1.46–€24.45; the average listing price is €7.01 (sweet spot $15–$100). The average incumbent carries 1,372 reviews — the moat a new listing must climb.

duftbaum

Skip it

Pricing outside the sweet spot ($7.01 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,372.39

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€1.46–€24.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay€108K

€108K/yr · 595K searches

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad€7.01

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, duftbaum is a €108K/yr Amazon Germany market (595K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

duftbaum market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €105K–€140K; units × avg price
Conversion rate: 2.6%
Avg BSR: #212
Page quality: 0%
Prime: 92%
Sponsored: 22%
Out of stock: 5.9%
Avg brand age: 36 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

WUNDER-BAUM48%
duftbaum15%
CME.Promo14%
Generisch12%
Original Wunderbaum Lufterfrischer3%
VmG-Store3%
Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top duftbaum search terms

duftbaum188K/yr -8.1%2.0% conv.
duftbaum auto lustig120K/yr -5.6%1.8% conv.
wunderbaum63K/yr -0.9%3.7% conv.
duftbaum lustig41K/yr -8.9%1.2% conv.
wunderbaum auto45K/yr +21.3%3.8% conv.
lustige duftbäume auto21K/yr -1.7%1.0% conv.
auto duftbaum lustig18K/yr -18.6%1.2% conv.
duftbäume17K/yr -10.1%1.8% conv.
lufterfrischer auto lustig12K/yr -20.2%0.6% conv.
duftbäume fürs auto13K/yr -46.2%2.5% conv.

All search terms

Top duftbaum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wunderbaum 5X New Car Orginal Lufterfrischer Duftbaum Fahrzeugduft 1 STK

WUNDER-BAUM€7.554.4★3,617 rev

WUNDER-BAUM Auto-Lufterfrischer - Anhänger für langanhaltenden Duft im Auto oder zu Hause - Summer Cotton - 1 Stück

WUNDER-BAUM€1.714.3★13,748 rev

WUNDER-BAUM Auto-Lufterfrischer I Anhänger für langanhaltenden Duft im Auto oder zu Hause I Black Ice 1 Stück

WUNDER-BAUM€1.554.3★13,748 rev

Wunder-Baum Autoduft Lufterfrischer Duftbaum Düfte 5 Stück + Stift light-tribe (Pina Colada)

WUNDER-BAUM€10.064.6★353 rev

2x Karin Ritter Duftbaum Auto lustig Spruch Duftspender tuning car air freshener Duftanhänger Set

Generisch€6.454.5★415 rev

Newest

by launch date

Wunder-Baum Autoduft Lufterfrischer Duftbaum Düfte 5 Stück + Stift light-tribe (Pina Colada)

WUNDER-BAUM€10.06353 rev

1y ago

Duftbaum Auto Lufterfrischer 2er Set mit Pew Pew Madafakas Motiv Hochwertiger Druck lustig Langlebiges Material Angenehmer Duft für Auto Küche Garage Badezimmer

CME.Promo€6.8343 rev

2y ago

2x Duftbaum mit Seestern Patrick Motiv lustig Duftspender Duftbaum Auto tuning Lufterfrischer Duftanhänger Lufterfrischer Scherzartikel

duftbaum€6.8726 rev

2y ago

CME Promo Duftbaum Turbo Schnecke - lustige Duftspender für Auto - 2 Stück - Grau

CME.Promo€6.9277 rev

2y ago

2x Duftbaum mit kleinen zeigen Motiv Auto lustig Duftspender Duftbaum Auto tuning Lufterfrischer Duftanhänger Auto Set Scherzartikel

duftbaum€7.0923 rev

2y ago

What buyers say about duftbaum

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch63%

“Riecht super”

Geschenk Zweck8%

“Cooles Geschenk”

Qualität insgesamt5%

“Top Ware”

beworben Vs Tatsächliches Produkt4%

“Genau wie bestellt”

Gesamtgröße4%

“Passt”

Design insgesamt3%

“Wer einen dekorativen Lufterfrischer mit einem besonderen Design sucht, macht hier nichts falsch”

Preis-Leistungs-Verhältnis1%

“Für mich das beste Preis-Leistungs-Verhältnis, wenn man sein Auto schnell und unkompliziert wieder gut riechen lassen will”

Zufriedenheit/Vergnügen1%

“Hab ich jemanden geschenkt ist zufrieden”

Haltbarkeit1%

“Hält recht lange an”

Frische1%

“Lecker schmecker, frisch vom Bäcker”

What buyers complain about

Geruch73%

“Stinkt”

Haltbarkeit5%

“hält nicht lange an”

beworben Vs Tatsächliches Produkt5%

“Leider steht der Spruch auf hochdeutsch auf dem Duftbaum und nicht wie auf dem Bild vom Verkäufer”

Gesamt anzeigen2%

“andere Seite spiegelverkehrt”

Qualität insgesamt1%

“Billig und gut”

Natürliche Inhaltsstoffe1%

“Total künstlich”

Design insgesamt1%

“Das Design kann es auch nicht retten”

Künstliche Süßstoffe1%

“Zuletzt noch das passende Herrenparfüm, nun künstliche Fruchtnote”

Sichtweite1%

“sehr unscheinbar, man sieht sie nicht direkt.”

Farbverblassen/Verfärbung1%

“Inhalt war verfärbt”

Top return reasons

Geruch72%

Gesamtgröße10%

beworben Vs Tatsächliches Produkt8%

Preis-Leistungs-Verhältnis3%

Feucht/Trocken2%

Qualität insgesamt2%

Farbverblassen/Verfärbung1%

Zertifizierungen1%

Farbe1%

Stärke1%

Common questions

Is duftbaum profitable to sell on Amazon Germany?: The niche generates €108K/yr across 64 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (47/100).
How competitive is the duftbaum niche?: 11 brands and 70 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in duftbaum?: Top complaints mined from reviews: Geruch, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.2%.
When does demand for duftbaum peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the duftbaum niche?: Listings span €1.46–€24.45; the average listing price is €7.01 (sweet spot $15–$100). The average incumbent carries 1,372 reviews — the moat a new listing must climb.

duftbaum

duftbaum market data

Competition & brand share

Demand & seasonality

Top duftbaum search terms

Top duftbaum products on Amazon

Top sellers

Newest

Trending

What buyers say about duftbaum

What buyers love

What buyers complain about

Top return reasons

Common questions

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