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Duftbaum

pricing outside the sweet spot ($7.01 avg) — Duftbaum doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51

Market size 26Growth 22Conversion 32Competition 84Returns 99Price range 41Avg price 19Brand share 20Review moat 53Quality gap 68
This niche Category average · 1,428 niches

Is Duftbaum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duftbaum is a €108K/yr Amazon Germany market (595K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Duftbaum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.2% over the last 90 days and 2.6% of searches end in a purchase.

€108K

revenue / yr

Units sold / yr20K
Search volume / yr-6.2%595K
Conversion rate2.6%
Avg price€7.01

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers11 · 70
Top-5 product click share31%
Open market8%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 64 products

Sponsored placement22%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews1,372

Top Duftbaum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€3K€6K€10K€13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

70

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

5%

  • WUNDER-BAUM48%
  • duftbaum15%
  • CME.Promo14%
  • Generisch12%
  • Original Wunderbaum Lufterfrischer3%
  • VmG-Store3%
  • Open — no brand owns it (5 brands, 5%)

Duftbaum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume595KCVR2.6%Products64Brands11Top 5 Brands92%OOS Rate5.9%Rating4.3★Reviews1,372Avg BSR#212
20K15KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Duftbaum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • duftbaum188K/yr
  • duftbaum auto lustig120K/yr
  • wunderbaum63K/yr
  • duftbaum lustig41K/yr
  • wunderbaum auto45K/yr
  • lustige duftbäume auto21K/yr
  • auto duftbaum lustig18K/yr
  • duftbäume17K/yr
  • lufterfrischer auto lustig12K/yr
  • duftbäume fürs auto13K/yr

What reviews say buyers love and hate about Duftbaum

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geruch63%

Riecht super

Geschenk Zweck8%

Cooles Geschenk

Qualität insgesamt5%

Top Ware

beworben Vs Tatsächliches Produkt4%

Genau wie bestellt

Gesamtgröße4%

Passt

What buyers complain about

91% of reviews
Geruch73%

Stinkt

Haltbarkeit5%

hält nicht lange an

beworben Vs Tatsächliches Produkt5%

Leider steht der Spruch auf hochdeutsch auf dem Duftbaum und nicht wie auf dem Bild vom Verkäufer

Gesamt anzeigen2%

andere Seite spiegelverkehrt

Qualität insgesamt1%

Billig und gut

Duftbaum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
72%
2Gesamtgröße
10%
3beworben Vs Tatsächliches Produkt
8%
4Preis-Leistungs-Verhältnis
3%
5Feucht/Trocken
2%

Common Duftbaum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duftbaum 47/100 on Amazon Germany — Skip it. The niche generates €108K/yr across 64 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -6.2% over the last 90 days.
Search demand for Duftbaum on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.