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Ducati

Fail

Shoppers spend an estimated $44K a year here, so Ducati is a Fail.

Flapen Score
47
47 / 100
Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size
€44K/yr166K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
56%top-5 click share · 12 brands · 48 sellers

Flapen Score

Ducati against its category

The dotted line is the Auto & Motorrad average. Past it, Ducati is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ducati market on Amazon at a glance

Shoppers on Amazon Germany searched for Ducati 166K times last year and spent an estimated €44K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
0.9%
Market size, estimated
€44Ka year
Top search term
ducati107K searches a year

02 · Price

A sale here is worth €31.44.

Listings sell for €31.44 on average, from €7.53 to €88.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €31.44 that is €0 to €3K a year per listing.

Average price
€31.44inside the $15 to $100 sweet spot
Price range
€7.53–€88.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,633 within Merchandiseprodukte. It carries 45 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
4.4%
Average rank
#1,633in Merchandiseprodukte
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
45per listing
Listings tracked
27

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Ducati products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

48

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

12%

  • Brand 128%
  • Brand 226%
  • Brand 314%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Ducati search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Ducati search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ducati107K/yr
  • ducati geschenke18K/yr
  • ducati bekleidung24K/yr
  • ducati schlüsselanhänger12K/yr
  • ducati monster5K/yr

Reviews and returns

What reviews say buyers love and hate about Ducati

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Materialqualität”
0.6%of orders come back
“Aufdrucle und Material ist irgendwie speckig”
A buyer, on “Materialqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ducati questions

Answered from the same tracked data.