Is Detailer Auto profitable to sell on Amazon Germany?

Flapen scores Detailer Auto 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €164K a year across 17 tracked products. Search demand grew +51.8% in the last 90 days.

How competitive is the Detailer Auto niche on Amazon Germany?

9 brands and 108 sellers compete in Detailer Auto on Amazon Germany. The top 5 Detailer Auto products take 71% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Detailer Auto?

Detailer Auto buyers on Amazon Germany complain most about Lackqualität, Preis-Leistungs-Verhältnis, and Sprühen/Durchfluss. An estimated 0.4% of orders come back.

When does demand for Detailer Auto peak?

Search demand for Detailer Auto on Amazon Germany peaks in Apr–May–Jun–Jul, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Detailer Auto niche?

Detailer Auto sells for €11.63 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.55 to €20.32. The average product has 2,502 reviews, the count a new listing must catch up to.

Detailer Auto

Fail

The top 5 products take 71% of clicks, so Detailer Auto is a Fail.

Flapen Score: 49
49 / 100Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51
Market size: €164K/yr170K searches / yr
90-day growth: +51.8%search demand this quarter
Competition: 71%top-5 click share · 9 brands · 108 sellers

Flapen Score

Detailer Auto against its category

The dotted line is the Auto & Motorrad average. Past it, Detailer Auto is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Detailer Auto market on Amazon at a glance

Shoppers on Amazon Germany searched for Detailer Auto 170K times last year and spent an estimated €164K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €164K a year.

Searches, last 12 months: 170K
Growth, 90 days vs prior 90: +51.8%
Conversion, latest week: 8.3%
Market size, estimated: €164Ka year
Peak month: June3.5× the quietest month
Top search term: lackreiniger auto29K searches a year

02 · Price

A sale here is worth €11.63.

Listings sell for €11.63 on average, from €5.55 to €20.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €11.63 that is €6K to €9K a year per listing.

Average price: €11.63under the $15 to $100 sweet spot
Price range: €5.55–€20.32
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€9K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Reinigung & Pflege. It carries 2,502 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #34in Reinigung & Pflege
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 2,502per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Detailer Auto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

108

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 166%
Brand 28%
Brand 36%
Brand 45%
Brand 54%
Brand 63%
Open — no brand owns it (3 brands, 7%)

Demand

Detailer Auto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Detailer Auto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lackreiniger auto29K/yr +63.7%6.3% conv.
detailer auto22K/yr +60.8%6.0% conv.
lackreiniger18K/yr +11.9%4.9% conv.
quick detailer9K/yr +113.9%6.3% conv.
sonax detailer11K/yr +57.3%10.2% conv.
sonax brilliant shine detailer11K/yr +59.9%10.7% conv.
detailer10K/yr +43.1%3.7% conv.
lackreiniger für autolacke9K/yr +52.2%6.0% conv.
autolack reiniger8K/yr +48.7%3.5% conv.
auto lack reiniger5K/yr +51.6%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Detailer Auto

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

11%of negative reviews mention “Lackqualität”

0.4%of orders come back

“Bei alten Lacken nur mäßige Ergebnisse”

A buyer, on “Lackqualität”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Detailer Auto questions

Answered from the same tracked data.

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