Defa
weak search conversion (0.6%) — Defa doesn't clear our bar today.
Flapen Score
Ranks 1,367 of 1,428 Auto & Motorrad niches · −17 vs the category median of 51
Is Defa profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Defa is a €93K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 34/100.
Defa: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.9% over the last 90 days and 0.6% of searches end in a purchase.
€93K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Defa products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DEFA ANSCHLUSS-SET 230V
- Price
- €64.21
- Rating
- 4.8/5
- Reviews
- 418
- Age
- 12y ago
DEFA 460785 Multicharger Anschluss-Set 2 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
- Price
- €109.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Unbekannt DEFA ANSCHLUSSK. 5M
- Price
- €59.76
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 12y ago
Dometic A460764 DEFA Komfort Anschluss-Set
- Price
- €110.30
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 16y ago
DEFA 460829 Steckdose für Heizlüfter Termini 230V Power Point Innen + Schrauben
- Price
- €37.24
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 12y ago
Trending
90-day click momentum
DEFA 460804 Verbindungskabel Innen Schwarz 2m 230V + 460829 Steckdose (Set 2-teilig)
- Price
- €94.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
DEFA 460785 Multicharger Anschluss-Set 2 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
- Price
- €109.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
E-WeiChat EW-LP16 Wasserdichter Industriestecker IP68 Schnelles Einstecken Luftfahrt-Anschluss PBT-Schale Rundstecker Schnelle Freigabe Elektrischer Anschluss M16 2-9 Polig Gewindestutzen (3 Polig)
- Price
- €12.72
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 2y ago
DEFA 450016 Batterie Ladegerät 12V 5A + 460785 WarmUp Anschluss Set 2 5m (Set 2-teilig)
- Price
- €240.58
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
DEFA 460787 Multicharger Anschluss-Set 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
- Price
- €131.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch dateDEFA 460804 Verbindungskabel Innen Schwarz 2m 230V + 460829 Steckdose (Set 2-teilig)
- Price
- €94.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
DEFA 450016 Batterie Ladegerät 12V 5A + 460785 WarmUp Anschluss Set 2 5m (Set 2-teilig)
- Price
- €240.58
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
DEFA 460787 Multicharger Anschluss-Set 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
- Price
- €131.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
DEFA 460785 Multicharger Anschluss-Set 2 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
- Price
- €109.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
E-WeiChat EW-LP16 Wasserdichter Industriestecker IP68 Schnelles Einstecken Luftfahrt-Anschluss PBT-Schale Rundstecker Schnelle Freigabe Elektrischer Anschluss M16 2-9 Polig Gewindestutzen (3 Polig)
- Price
- €12.72
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 flat
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- DEFA59%
- Waeco22%
- DOMETIC5%
- FK Automotive5%
- bubbacare4%
- E-WeiChat3%
- Open — no brand owns it (1 brand, 3%)
Defa demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.2×
Top Defa search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- defa64K/yr
- defa anschluss-set 230v13K/yr
- defa stecker6K/yr
- defa kabel4K/yr
What reviews say buyers love and hate about Defa
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Super Produkt”
“Top Ladegerät für Rettungsdienst und Ehrenamt”
“Funktioniert Prima”
“Sehr gute Verarbeitung”
“Perfekt für eine Stromverbindung Campingplatz - Auto”
What buyers complain about
50% of reviews“DEFA Steckdose”
Defa return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Defa questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
