Defa

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

0.6%

Market size, estimated

€93Ka year

Peak month

July2.2× the quietest month

Top search term

defa64K searches a year

Listings sell for €105.76 on average, from €12.72 to €275.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €105.76 that is €0 to €11K a year per listing.

Average price

€105.76above the $15 to $100 sweet spot

Price range

€12.72–€275.58

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

€0–€11K

Returns

1.3%of orders · Amazon Germany median 1.1%

53% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #413 within Ersatz-, Tuning- & Verschleißteile. It carries 77 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

33%

Out of stock, average day

2.1%

Average rank

#413in Ersatz-, Tuning- & Verschleißteile

Average rating

4.68 starsAmazon Germany average 4.37 stars

Average reviews

77per listing

Listings tracked

15

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months