defa
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Incredible76.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good€105.76avg listing price — sweet spot $15–$100
Price range
Okay€12.72–€275.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad€93K€93K/yr · 137K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, defa is a €93K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 34/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
defa market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- €79K–€106K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #413
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 53%
- Out of stock
- 2.1%
- Avg brand age
- 50 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- DEFA59%
- Waeco22%
- DOMETIC5%
- FK Automotive5%
- bubbacare4%
- E-WeiChat3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.2×
Top defa search terms
- defa64K/yr
- defa anschluss-set 230v13K/yr
- defa stecker6K/yr
- defa kabel4K/yr
Top defa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEFA ANSCHLUSS-SET 230V
DEFA€64.214.8★418 rev
DEFA 460785 Multicharger Anschluss-Set 2 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
DEFA€109.185.0★1 rev
Unbekannt DEFA ANSCHLUSSK. 5M
Waeco€59.764.6★65 rev
Dometic A460764 DEFA Komfort Anschluss-Set
DOMETIC€110.304.6★407 rev
DEFA 460829 Steckdose für Heizlüfter Termini 230V Power Point Innen + Schrauben
Waeco€37.244.8★96 rev
Newest
by launch date
DEFA 460804 Verbindungskabel Innen Schwarz 2m 230V + 460829 Steckdose (Set 2-teilig)
DEFA€94.980 rev
DEFA 450016 Batterie Ladegerät 12V 5A + 460785 WarmUp Anschluss Set 2 5m (Set 2-teilig)
DEFA€240.583 rev
DEFA 460787 Multicharger Anschluss-Set 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
DEFA€131.470 rev
DEFA 460785 Multicharger Anschluss-Set 2 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
DEFA€109.181 rev
E-WeiChat EW-LP16 Wasserdichter Industriestecker IP68 Schnelles Einstecken Luftfahrt-Anschluss PBT-Schale Rundstecker Schnelle Freigabe Elektrischer Anschluss M16 2-9 Polig Gewindestutzen (3 Polig)
E-WeiChat€12.726 rev
Trending
90-day click momentumDEFA 460804 Verbindungskabel Innen Schwarz 2m 230V + 460829 Steckdose (Set 2-teilig)
DEFA€94.980.0★
DEFA 460785 Multicharger Anschluss-Set 2 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
DEFA€109.185.0★
E-WeiChat EW-LP16 Wasserdichter Industriestecker IP68 Schnelles Einstecken Luftfahrt-Anschluss PBT-Schale Rundstecker Schnelle Freigabe Elektrischer Anschluss M16 2-9 Polig Gewindestutzen (3 Polig)
E-WeiChat€12.723.9★
DEFA 450016 Batterie Ladegerät 12V 5A + 460785 WarmUp Anschluss Set 2 5m (Set 2-teilig)
DEFA€240.584.6★
DEFA 460787 Multicharger Anschluss-Set 5m Verbindungskabel + 460829 Steckdose (Set 2-teilig)
DEFA€131.470.0★
What buyers say about defa
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Top Ladegerät für Rettungsdienst und Ehrenamt”
“Funktioniert Prima”
“Sehr gute Verarbeitung”
“Perfekt für eine Stromverbindung Campingplatz - Auto”
“Hochwertige Steckdose für das DEFA-System – zuverlässig”
“Ich habe die DEFA 460829 Steckdose für den Heizlüfter Termini 230V Power Point Innen als Ergänzung zu meinem DEFA-Vorwärmsystem gekauft und bin mit der Qualität und Funktionalität sehr zufrieden”
“einfach zu montieren.”
“Die Materialien sind sauber verarbeitet”
“Die Verarbeitung wirkt solide und langlebig, die Materialien sind sauber verarbeitet und passen optisch perfekt zum übrigen DEFA-System”
What buyers complain about
“DEFA Steckdose”
Top return reasons
Common questions
- Is defa profitable to sell on Amazon Germany?
- The niche generates €93K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the defa niche?
- 7 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in defa?
- Top complaints mined from reviews: Buchse/Anschluss/Stecker. The return rate is 1.3%.
- When does demand for defa peak?
- Demand peaks in Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the defa niche?
- Listings span €12.72–€275.58; the average listing price is €105.76 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.