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Cupra

Maybe

Products sell for $33.32 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Cupra is a Maybe.

Flapen Score
51
51 / 100
Ranks 671 of 1,428 Auto & Motorrad niches · on the category median
Market size
€81K/yr497K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
41%top-5 click share · 28 brands · 161 sellers

Flapen Score

Cupra against its category

The dotted line is the Auto & Motorrad average. Past it, Cupra is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupra market on Amazon at a glance

Shoppers on Amazon Germany searched for Cupra 497K times last year and spent an estimated €81K. The top 5 brands take 62% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.5%
Market size, estimated
€81Ka year
Peak month
March1.3× the quietest month
Top search term
cupra formentor zubehör127K searches a year

02 · Price

A sale here is worth €33.32.

Listings sell for €33.32 on average, from €4.34 to €169.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €33.32 that is €0 to €3K a year per listing.

Average price
€33.32inside the $15 to $100 sweet spot
Price range
€4.34–€169.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #323 within Autozubehör. It carries 1,575 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
81%
Out of stock, average day
2.1%
Average rank
#323in Autozubehör
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,575per listing
Listings tracked
47

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cupra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

161

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

41%

Top 20: 74%

Open market

33%

  • Brand 124%
  • Brand 215%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Cupra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cupra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupra formentor zubehör127K/yr
  • cupra zubehör73K/yr
  • cupra83K/yr
  • cupra formentor86K/yr
  • cupra leon sportstourer zubehör47K/yr
  • cupra leon21K/yr
  • cupra leon zubehör18K/yr
  • cupra formentor tuning10K/yr
  • seat leon kl10K/yr
  • cupra leon sportstourer7K/yr

Reviews and returns

What reviews say buyers love and hate about Cupra

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Funktionalität insgesamt”
1.2%of orders come back
“Stimmt offenbar nicht”
A buyer, on “Funktionalität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cupra questions

Answered from the same tracked data.