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Bmw X1

Fail

Buyers convert on only 1.0% of searches, so Bmw X1 is a Fail.

Flapen Score
44
44 / 100
Ranks 1,058 of 1,428 Auto & Motorrad niches · −7 vs the category median of 51
Market size
€59K/yr283K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
60%top-5 click share · 15 brands · 42 sellers

Flapen Score

Bmw X1 against its category

The dotted line is the Auto & Motorrad average. Past it, Bmw X1 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bmw X1 market on Amazon at a glance

Shoppers on Amazon Germany searched for Bmw X1 283K times last year and spent an estimated €59K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
1.0%
Market size, estimated
€59Ka year
Top search term
bmw schlüsselhülle68K searches a year

02 · Price

A sale here is worth €20.63.

Listings sell for €20.63 on average, from €5.18 to €54.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €20.63 that is €0 to €2K a year per listing.

Average price
€20.63inside the $15 to $100 sweet spot
Price range
€5.18–€54.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #288 within Autozubehör. It carries 694 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
10.3%
Average rank
#288in Autozubehör
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
694per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bmw X1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

42

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

25%

  • Brand 142%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Bmw X1 search demand

Weekly searches over the year. Pick a range.

5K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26

Search terms

Top Bmw X1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bmw schlüsselhülle68K/yr
  • bmw x143K/yr
  • bmw x1 zubehör28K/yr
  • bmw x1 f4826K/yr
  • bmw x1 e8419K/yr
  • bmw ix1 zubehör12K/yr
  • bmw x1 u11 zubehör10K/yr
  • bmw ix19K/yr
  • bmw x1 f48 zubehör11K/yr
  • bmw schlüsseletui11K/yr

Reviews and returns

What reviews say buyers love and hate about Bmw X1

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bmw X1 questions

Answered from the same tracked data.