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Beleuchtung Ersatz- & Einbauteile

Fail

Demand is soft, at -46.5% this quarter, so Beleuchtung Ersatz- & Einbauteile is a Fail.

Flapen Score
31
31 / 100
Ranks 1,395 of 1,428 Auto & Motorrad niches · −20 vs the category median of 51
Market size
€70K/yr117K searches / yr
90-day growth
-46.5%search demand this quarter
Competition
61%top-5 click share · 6 brands · 135 sellers

Flapen Score

Beleuchtung Ersatz- & Einbauteile against its category

The dotted line is the Auto & Motorrad average. Past it, Beleuchtung Ersatz- & Einbauteile is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beleuchtung Ersatz- & Einbauteile market on Amazon at a glance

Shoppers on Amazon Germany searched for Beleuchtung Ersatz- & Einbauteile 117K times last year and spent an estimated €70K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-46.5%
Conversion, latest week
1.3%
Market size, estimated
€70Ka year
Peak month
November3.0× the quietest month
Top search term
osram led53K searches a year

02 · Price

A sale here is worth €47.68.

Listings sell for €47.68 on average, from €7.88 to €117.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €47.68 that is €0 to €5K a year per listing.

Average price
€47.68inside the $15 to $100 sweet spot
Price range
€7.88–€117.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #36 within Ersatz-, Tuning- & Verschleißteile. It carries 1,661 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#36in Ersatz-, Tuning- & Verschleißteile
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,661per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Beleuchtung Ersatz- & Einbauteile products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

135

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Beleuchtung Ersatz- & Einbauteile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Beleuchtung Ersatz- & Einbauteile search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osram led53K/yr
  • led birnen auto9K/yr
  • beleuchtung ersatz- & einbauteile12K/yr
  • led autolampen6K/yr
  • led lampe auto8K/yr
  • led birne auto4K/yr
  • led osram4K/yr
  • led lampen auto5K/yr
  • led fernlicht mit zulassung5K/yr
  • led fernlicht4K/yr

Reviews and returns

What reviews say buyers love and hate about Beleuchtung Ersatz- & Einbauteile

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Helligkeit/Glanz/Glühen”
20%of negative reviews mention “Haltbarkeit”
4.9%of orders come back
“Januar 1 defekt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Beleuchtung Ersatz- & Einbauteile questions

Answered from the same tracked data.