Is bautenschutzmatte profitable to sell on Amazon Germany?

The niche generates €29K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the bautenschutzmatte niche?

16 brands and 26 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in bautenschutzmatte?

Top complaints mined from reviews: Geruch, Griff, Dicke. The return rate is 0.3%.

When does demand for bautenschutzmatte peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.

What does it cost to enter the bautenschutzmatte niche?

Listings span €2.90–€42.04; the average listing price is €18.77 (sweet spot $15–$100). The average incumbent carries 1,855 reviews — the moat a new listing must climb.

bautenschutzmatte

Worth a look

Shows low returns (0.3%), but a small market ($29K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+83.2%

90-day search growth — must beat 0% to launch

Avg price

Great€18.77

avg listing price — sweet spot $15–$100

Price range

Good€2.90–€42.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,854.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€29K

€29K/yr · 228K searches

According to Flapen's Amazon Germany niche tracking, bautenschutzmatte is a €29K/yr Amazon Germany market (228K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

bautenschutzmatte market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €56K–€75K; units × avg price
Conversion rate: 0.7%
Avg BSR: #94
Page quality: 0%
Prime: 18%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

28%

Floordirekt43%
My Plast7%
diconfa6%
PIKKI5%
Mattenheld5%
Kerbl5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×

Open Trend

Top bautenschutzmatte search terms

bautenschutzmatte102K/yr +84.3%0.5% conv.
bautenschutzmatte 10mm29K/yr +91.2%0.5% conv.
bautenschutzmatte 8mm16K/yr +129.6%0.4% conv.
bautenschutzmatte 5mm17K/yr +92.1%0.7% conv.
bautenschutzmatte 3mm14K/yr +74.4%0.9% conv.
gummigranulatmatte15K/yr +15.5%0.4% conv.
bauschutzmatte12K/yr +77.9%0.4% conv.
bautenschutzmatte 20mm9K/yr +51.1%0.1% conv.
bauschutzmatten für außen6K/yr +279.0%0.2% conv.
bautenschutzmatte 6mm5K/yr +77.8%0.2% conv.

All search terms

Top bautenschutzmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Floordirekt Bautenschutzmatte Gummigranulatmatte 5mm 8mm 10mm 20mm bis 10 Meter Länge (100 x 62 5 x 0 5 cm)

Floordirekt€11.344.6★551 rev

Antirutschmatte PIKKI 800 x 1200 mm in verschiedenen Stärken (800 x 1200 mm 6 mm)

PIKKI€13.514.7★56 rev

Mattenheld Antirutschmatte Ladungssicherung 120x80x0 3 cm | Rutschhemmende & genormte Gummigranulatmatte | Ideale Sicherung von Ware im LKW Anhänger & als Kofferraummatte | Bautenschutzmatte 3mm

Mattenheld€11.894.7★716 rev

Floordirekt Bautenschutzmatte Gummigranulatmatte 5mm 8mm 10mm 20mm bis 10 Meter Länge (200 x 62 5 x 1 0 cm)

Floordirekt€26.934.6★551 rev

Floordirekt Bautenschutzmatte Gummigranulatmatte 5mm 8mm 10mm 20mm bis 10 Meter Länge (100 x 62 5 x 1 0 cm)

Floordirekt€16.154.6★551 rev

Newest

by launch date

Antirutschmatte PIKKI 800 x 1200 mm in verschiedenen Stärken (800 x 1200 mm 6 mm)

PIKKI€13.5156 rev

9mo ago

Bautenschutzmatte 115x230 cm 8 mm Gummigranulat für Terrasse Flachdach & PV-Unterkonstruktion WiCo ARMA BAU

WiCo€31.258 rev

11mo ago

NEOLYMP Bodenschutzmatte Fitnessgerät (120 x 60 cm) - Laufband Matte 8mm Dicke - langlebig rutschfest & stoßdämpfend - Fitness Unterlegmatte für Crosstrainer - Gymnastikmatte Fitnessmatte

NEOLYMP€16.77512 rev

1y ago

BAUHELD Terrassenpads Rolle 10m x 50mm x 6mm [Made in Germany] - Antirutsch Bautenschutzmatte aus Gummigranulat - Als Unterlegplatten für Terrassen-Fliesen WPC Terrassen-Dielen Stelzlager Balkon

BAUHELD€22.11161 rev

1y ago

diconfa Bautenschutzmatte 1500mm 150cm 1 5m BREIT - WÄHLEN - Dicke: 3 bis 20mm LÄNGE: 0 05 bis 10m - Auswahl: 0 05m 5cm lang 6mm stark - Gummimatte Antirutschmatte Gummigranulat Gummiregenerat

diconfa€4.6590 rev

1y ago

What buyers say about bautenschutzmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

beworben Vs Tatsächliches Produkt17%

“Das Produkt ist, wie es sein soll”

Griff12%

“Sehr guter Grip”

Gesamtgröße6%

“Bestens geeignet”

Materialqualität6%

“Das Material ist angenehm fest”

Preis-Leistungs-Verhältnis6%

“Der Preis ist fair”

Stärke4%

“Solide”

Dicke4%

“Dicke, schwere, solide Matte”

Benutzerfreundlichkeit3%

“- auch leicht zu schneiden”

Übung/Sporteignung2%

“Super fürs Home Gym ⭐️⭐️⭐️ Ich habe die Bodenschutzmatten für mein Home Gym bestellt, um meinen Boden vor Gewichten und Trainingsgeräten zu schützen”

What buyers complain about

Geruch18%

“Es stinkt nach chemie”

Griff10%

“absolut nicht rutschfest”

Dicke9%

“leider dünner als angegeben”

Übung/Sporteignung6%

“Absolut nicht geeignet für ein Gym”

Gesamtgröße6%

“Leider nicht passend für mein Vorhaben”

Gewicht schwer5%

“Extrem schwer, stinkt bestialisch nach Chemie”

Funktionalität insgesamt4%

“Effekt gleich Null”

Dünn3%

“Etwas dünn”

Farbe3%

“Die Farben sind auch nicht immer ident”

Kissen3%

“Da kein Luftpolster besteht wie bei Autoreifen”

Top return reasons

Gesamtgröße40%

Geruch9%

Funktionalität insgesamt7%

Qualität insgesamt7%

Materialqualität5%

Dünn4%

Defekt Material/Teile4%

Farbe3%

Kompatibilität – insgesamt2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is bautenschutzmatte profitable to sell on Amazon Germany?: The niche generates €29K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the bautenschutzmatte niche?: 16 brands and 26 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in bautenschutzmatte?: Top complaints mined from reviews: Geruch, Griff, Dicke. The return rate is 0.3%.
When does demand for bautenschutzmatte peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the bautenschutzmatte niche?: Listings span €2.90–€42.04; the average listing price is €18.77 (sweet spot $15–$100). The average incumbent carries 1,855 reviews — the moat a new listing must climb.

bautenschutzmatte

bautenschutzmatte market data

Competition & brand share

Demand & seasonality

Top bautenschutzmatte search terms

Top bautenschutzmatte products on Amazon

Top sellers

Newest

Trending

What buyers say about bautenschutzmatte

What buyers love

What buyers complain about

Top return reasons

Common questions

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