Auto Kissen
MaybeThe top 5 brands take only 42% of clicks. But shoppers spend an estimated $44K a year here, so Auto Kissen is a Maybe.
- Flapen Score
- 54 / 100Top 35% of 1,428 Auto & Motorrad niches · +3 vs the category median of 5154
- Market size
- €44K/yr145K searches / yr
- 90-day growth
- +42.5%search demand this quarter
- Competition
- 37%top-5 click share · 40 brands · 67 sellers
Flapen Score
Auto Kissen against its category
The dotted line is the Auto & Motorrad average. Past it, Auto Kissen is stronger. Inside it, weaker.
Market
The Auto Kissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Auto Kissen 145K times last year and spent an estimated €44K. The top 5 brands take 42% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +42.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €44Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- auto nackenkissen31K searches a year
02 · Price
A sale here is worth €20.40.
Listings sell for €20.40 on average, from €7.95 to €36.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €20.40 that is €0 to €2K a year per listing.
- Average price
- €20.40inside the $15 to $100 sweet spot
- Price range
- €7.95–€36.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 4.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #319 within Ersatz-, Tuning- & Verschleißteile. It carries 2,014 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 3.6%
- Average rank
- #319in Ersatz-, Tuning- & Verschleißteile
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,014per listing
- Listings tracked
- 52
04 · Newcomers
3 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Auto Kissen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
67
Top-5 brand share
42%
Top 20: 82%
Top-5 click share
37%
Top 20: 70%
Open market
53%
- Brand 111%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Auto Kissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.8×
Search terms
Top Auto Kissen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- auto nackenkissen31K/yr
- auto kissen27K/yr
- autokissen22K/yr
- auto nackenkissen kopfstütze15K/yr
- kissen auto15K/yr
- nackenkissen auto kopfstütze9K/yr
- auto kopfkissen9K/yr
- kopfkissen auto7K/yr
- kissen für auto5K/yr
- car pillow3K/yr
Reviews and returns
What reviews say buyers love and hate about Auto Kissen
We read the reviews and the return reasons for every product selling here.
“Größe XL fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Auto Kissen questions
Answered from the same tracked data.









