Is antirutschmatte profitable to sell on Amazon Germany?

The niche generates €286K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the antirutschmatte niche?

18 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in antirutschmatte?

Top complaints mined from reviews: Griff, Geruch, Funktionalität insgesamt. The return rate is 0.9%.

When does demand for antirutschmatte peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the antirutschmatte niche?

Listings span €3.69–€27.77; the average listing price is €10.33 (sweet spot $15–$100). The average incumbent carries 3,104 reviews — the moat a new listing must climb.

antirutschmatte

Worth a look

Shows low returns (0.9%), but soft demand (-0.6% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€3.69–€27.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€286K

€286K/yr · 930K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.33

avg listing price — sweet spot $15–$100

Review moat

Okay3,103.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, antirutschmatte is a €286K/yr Amazon Germany market (930K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

antirutschmatte market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: €310K–€413K; units × avg price
Conversion rate: 3.0%
Avg BSR: #5
Page quality: 0%
Prime: 81%
Sponsored: 96%
Out of stock: 4.2%
Avg brand age: 41 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

24%

TRIBURG31%
VABNEER15%
NEOLYMP10%
Mattenheld8%
Teppich Wölkchen7%
Hinrichs6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top antirutschmatte search terms

antirutschmatte595K/yr -1.6%2.3% conv.
antirutschmatte auto79K/yr +6.3%3.6% conv.
rutschfeste matte34K/yr +59.0%1.6% conv.
anti rutsch matte32K/yr +6.1%2.9% conv.
rutschfeste unterlage51K/yr -53.7%1.4% conv.
rutschmatte18K/yr +22.6%1.7% conv.
anti rutschmatte14K/yr +2.6%2.6% conv.
antirutschmatten13K/yr +3.3%2.1% conv.
antirutschmatte ladungssicherung13K/yr -4.7%1.7% conv.
kofferraummatte zuschneidbar11K/yr +15.7%2.7% conv.

All search terms

Top antirutschmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRIBURG Universal Anti Rutsch Schmutzmatte 120x100cm Zuschneidbar und Wasserdicht - Kofferraummatte - Antirutschmatte Auto - Antirutschmatte Schubladen - Kofferraum Schutzmatte

TRIBURG€12.074.4★5,547 rev

NEOLYMP Bodenschutzmatte Fitnessgerät (120 x 60 cm) - Laufband Matte 8mm Dicke - langlebig rutschfest & stoßdämpfend - Fitness Unterlegmatte für Crosstrainer - Gymnastikmatte Fitnessmatte

NEOLYMP€16.774.7★512 rev

Mattenheld Antirutschmatte Ladungssicherung 120x80x0 3 cm | Rutschhemmende & genormte Gummigranulatmatte | Ideale Sicherung von Ware im LKW Anhänger & als Kofferraummatte | Bautenschutzmatte 3mm

Mattenheld€11.894.7★716 rev

VABNEER Antirutschmatte 140x200cm PVC Antirutschunterlage Mehrzweck Teppichstopper für Schubladen Auto Kofferraum Küche Wohnmobil Regal Palette

VABNEER€12.364.4★1,690 rev

Hinrichs Antirutschmatte Auto 120 x 100 cm - Kofferraummatte zuschneidbar & wasserdicht - Anti Rutsch Matte Schmutzfangmatte & Schubladenmatte - Gummimatte Kofferraum - Unterlage für Hundebox

Hinrichs€11.744.5★1,811 rev

Newest

by launch date

Antirutschmatte 150 x 200cm PVC Gummimatte Zuschneidbar Kofferraummatte Schmutzfangmatte Schubladen Matte für den Täglichen Gebrauch Schwarz

Yafe€8.0612 rev

6mo ago

Antirutschmatte PIKKI 800 x 1200 mm in verschiedenen Stärken (800 x 1200 mm 6 mm)

PIKKI€13.5156 rev

9mo ago

MEISTERWERK rutschfeste Teppichunterlage - (EXTRA STARKER Halt) Anti-Rutsch-Matte für Teppiche & Läufer | zuschneidbar universell einsetzbar für alle Böden | 30x50 cm

MEISTERWERK€4.23382 rev

1y ago

MEISTERWERK rutschfeste Teppichunterlage - (EXTRA STARKER Halt) Anti-Rutsch-Matte für Teppiche & Läufer | zuschneidbar universell einsetzbar für alle Böden | 50x80 cm

MEISTERWERK€5.05382 rev

1y ago

GINKGO Antirutschmatte 120x100cm-Kofferraum Schutzmatte für Außenbereich Schubladen Waschmaschine und Werkstatt Zuschneidbar rutschfeste Unterlage.

GINKGO€8.2964 rev

1y ago

What buyers say about antirutschmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Griff25%

“Sehr guter Grip”

beworben Vs Tatsächliches Produkt16%

“Erwartungen erfüllt”

Qualität insgesamt15%

“Super Produkt”

Gesamtgröße8%

“Passt perfekt”

Preis-Leistungs-Verhältnis5%

“Preis super”

Benutzerfreundlichkeit4%

“Zuschneiden ging easy, passt perfekt”

Materialqualität4%

“Top Material”

Effizienz3%

“Funktioniert perfekt”

Haftung/Klebrigkeit2%

“Die Haftkraft ist auf beiden Seiten hervorragend, ohne dabei Rückstände auf dem Boden zu hinterlassen”

Dicke2%

“Dicke, schwere, solide Matte”

What buyers complain about

Griff24%

“Kein Grip”

Geruch16%

“Stinkt”

Funktionalität insgesamt10%

“Funktioniert null”

Qualität insgesamt7%

“Ungenügede Qualität”

Dicke6%

“Das Material ist dicker”

beworben Vs Tatsächliches Produkt4%

“Leider hält das Produkt überhaupt nicht, was es verspricht”

Preis-Leistungs-Verhältnis3%

“Preis-/Leistungsverhältnis unpassend”

Materialqualität2%

“Material könnte weicher sein für eine bessere Rutschhemmung”

Gesamtgröße2%

“Kommt klein und gefaltet”

Haltbarkeit2%

“Hält nicht lange”

Top return reasons

Gesamtgröße36%

Griff12%

Geruch11%

Dünn9%

Funktionalität insgesamt5%

Qualität insgesamt4%

Materialqualität4%

beworben Vs Tatsächliches Produkt3%

Wasserbeständigkeit2%

Dicke2%

Common questions

Is antirutschmatte profitable to sell on Amazon Germany?: The niche generates €286K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the antirutschmatte niche?: 18 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in antirutschmatte?: Top complaints mined from reviews: Griff, Geruch, Funktionalität insgesamt. The return rate is 0.9%.
When does demand for antirutschmatte peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the antirutschmatte niche?: Listings span €3.69–€27.77; the average listing price is €10.33 (sweet spot $15–$100). The average incumbent carries 3,104 reviews — the moat a new listing must climb.

antirutschmatte

antirutschmatte market data

Competition & brand share

Demand & seasonality

Top antirutschmatte search terms

Top antirutschmatte products on Amazon

Top sellers

Newest

Trending

What buyers say about antirutschmatte

What buyers love

What buyers complain about

Top return reasons

Common questions

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