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Antirutschmatte

Antirutschmatte shows low returns (0.9%), but soft demand (-0.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Ranks 671 of 1,428 Auto & Motorrad niches · on the category median

Market size 50Growth 25Conversion 37Competition 58Returns 96Price range 53Avg price 36Brand share 59Review moat 34Quality gap 55
This niche Category average · 1,428 niches

Is Antirutschmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Antirutschmatte is a €286K/yr Amazon Germany market (930K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.

Antirutschmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.6% over the last 90 days and 3.0% of searches end in a purchase.

€286K

revenue / yr

Units sold / yr40K
Search volume / yr-0.6%930K
Conversion rate3.0%
Avg price€10.33

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers18 · 30
Top-5 product click share50%
Open market30%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement96%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews3,104

Top Antirutschmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€29K€43K€57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

24%

  • TRIBURG31%
  • VABNEER15%
  • NEOLYMP10%
  • Mattenheld8%
  • Teppich Wölkchen7%
  • Hinrichs6%

Antirutschmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume930KCVR3.0%Products26Brands18Top 5 Brands70%OOS Rate4.2%Rating4.4★Reviews3,104Avg BSR#5
20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Antirutschmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • antirutschmatte595K/yr
  • antirutschmatte auto79K/yr
  • rutschfeste matte34K/yr
  • anti rutsch matte32K/yr
  • rutschfeste unterlage51K/yr
  • rutschmatte18K/yr
  • anti rutschmatte14K/yr
  • antirutschmatten13K/yr
  • antirutschmatte ladungssicherung13K/yr
  • kofferraummatte zuschneidbar11K/yr

What reviews say buyers love and hate about Antirutschmatte

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Griff25%

Sehr guter Grip

beworben Vs Tatsächliches Produkt16%

Erwartungen erfüllt

Qualität insgesamt15%

Super Produkt

Gesamtgröße8%

Passt perfekt

Preis-Leistungs-Verhältnis5%

Preis super

What buyers complain about

76% of reviews
Griff24%

Kein Grip

Geruch16%

Stinkt

Funktionalität insgesamt10%

Funktioniert null

Qualität insgesamt7%

Ungenügede Qualität

Dicke6%

Das Material ist dicker

Antirutschmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
36%
2Griff
12%
3Geruch
11%
4Dünn
9%
5Funktionalität insgesamt
5%

Common Antirutschmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Antirutschmatte 51/100 on Amazon Germany — Worth a look. The niche generates €286K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.
Search demand for Antirutschmatte on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.