Antifreeze
soft demand (-58.1% this quarter) — Antifreeze doesn't clear our bar today.
Flapen Score
Ranks 1,197 of 1,428 Auto & Motorrad niches · −10 vs the category median of 51
Is Antifreeze profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Antifreeze is a €31K/yr Amazon Germany market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Antifreeze: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -58.1% over the last 90 days and 4.5% of searches end in a purchase.
€31K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 27 products
Top Antifreeze products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MANNOL 4012 Antifreeze AF12+ (-40) Longlife 10L
- Price
- €16.94
- Rating
- 4.8/5
- Reviews
- 5,248
- Age
- 12y ago
Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €17.80
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
MANNOL 4015 Antifreeze AF13++ (-40) 5L
- Price
- €14.09
- Rating
- 4.7/5
- Reviews
- 1,083
- Age
- 4y ago
MANNOL 4012 Antifreeze AF12+ (-40) Longlife 20 L
- Price
- €30.00
- Rating
- 4.7/5
- Reviews
- 4,233
- Age
- 9y ago
MANNOL 4012 Antifreeze AF12+ (-40) Longlife 5 L
- Price
- €12.00
- Rating
- 4.7/5
- Reviews
- 4,233
- Age
- 12y ago
Trending
90-day click momentum
ERRECOM Red Cool Rote Konzentrierte Fluoreszierende Kühlerflüssigkeit G12-Frostschutzmittel mit Oat-Inhibitorpaket auf organischer Basis 1 Liter
- Price
- €7.29
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 2y ago
LIQUI MOLY Kühlerfrostschutz KFS 11 | 1 L | Kühlerschutz | Art.-Nr.: 21149
- Price
- €6.60
- Rating
- 4.8/5
- Reviews
- 990
- Age
- 7y ago
Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €47.86
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
10Liter Ethylenglykol 99 5% (Glykol Monoethylenglykol Ethandiol) versandkostenfrei
- Price
- €50.33
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 7y ago
TECPO Kühlerfrostschutz rot G12+ Antifreeze -40C Frostschutz rosa Kühlmittel (1x 5 Liter)
- Price
- €16.85
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 2y ago
Newest
by launch dateMegaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €17.80
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €31.76
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €47.86
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
TECPO Kühlerfrostschutz rot G12+ Antifreeze -40C Frostschutz rosa Kühlmittel (1x 5 Liter)
- Price
- €16.85
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 2y ago
ERRECOM Pink Cool Rosa Kühlerflüssigkeit -30C/+107C G12+ G12++ Frostschutzmittel mit SI-Oat Inhibitorpaket 100% silylalysiert Gebrauchsfertig 5 Liter
- Price
- €19.23
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
80
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
8%
- MANNOL51%
- Megaa store15%
- Liqui Moly9%
- Chemdiscount9%
- ERRECOM4%
- TECPO4%
- Open — no brand owns it (4 brands, 8%)
Antifreeze demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Top Antifreeze search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- antifreeze19K/yr
- ethylenglykol6K/yr
- mannol kühlerfrostschutz4K/yr
- antifreeze auto6K/yr
What reviews say buyers love and hate about Antifreeze
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Super Produkt”
“Alles bestens zu einem guten Preis”
“Produkt Beschreibung”
“Der beste Scheibenreiniger”
“Super Kühlmittel”
What buyers complain about
80% of reviews“Schade ums Geld”
“Meine Reklamation bei Sonax stieß indes auf Taube Ohren: man ist hier derart von der Qualität seines Produktes überzeugt, dass man sämtliche Qualitätsmängel kategorisch ausschließt”
“Farblos”
“Falsche Beschreibung”
“Wurde defekt geliefert”
Antifreeze return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antifreeze questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
