Antifreeze
FailDemand is soft, at -58.1% this quarter, so Antifreeze is a Fail.
- Flapen Score
- 41 / 100Ranks 1,197 of 1,428 Auto & Motorrad niches · −10 vs the category median of 5141
- Market size
- €31K/yr35K searches / yr
- 90-day growth
- -58.1%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 80 sellers
Flapen Score
Antifreeze against its category
The dotted line is the Auto & Motorrad average. Past it, Antifreeze is stronger. Inside it, weaker.
Market
The Antifreeze market on Amazon at a glance
Shoppers on Amazon Germany searched for Antifreeze 35K times last year and spent an estimated €31K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -58.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- €31Ka year
- Peak month
- November7.4× the quietest month
- Top search term
- antifreeze19K searches a year
02 · Price
A sale here is worth €19.56.
Listings sell for €19.56 on average, from €6.60 to €50.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €19.56 that is €0 to €2K a year per listing.
- Average price
- €19.56inside the $15 to $100 sweet spot
- Price range
- €6.60–€50.33
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #98 within Öle & Betriebsstoffe. It carries 1,441 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 52%
- Out of stock, average day
- 12.2%
- Average rank
- #98in Öle & Betriebsstoffe
- Average rating
- 4.73 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,441per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Antifreeze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MANNOL 4012 Antifreeze AF12+ (-40) Longlife 10L
- Price
- €16.94
- Rating
- 4.8/5
- Reviews
- 5,248
- Age
- 12y ago

Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €17.80
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

MANNOL 4015 Antifreeze AF13++ (-40) 5L
- Price
- €14.09
- Rating
- 4.7/5
- Reviews
- 1,083
- Age
- 4y ago

MANNOL 4012 Antifreeze AF12+ (-40) Longlife 20 L
- Price
- €30.00
- Rating
- 4.7/5
- Reviews
- 4,233
- Age
- 9y ago

MANNOL 4012 Antifreeze AF12+ (-40) Longlife 5 L
- Price
- €12.00
- Rating
- 4.7/5
- Reviews
- 4,233
- Age
- 12y ago
Trending
estimated 90-day click momentum
ERRECOM Red Cool Rote Konzentrierte Fluoreszierende Kühlerflüssigkeit G12-Frostschutzmittel mit Oat-Inhibitorpaket auf organischer Basis 1 Liter
- Price
- €7.29
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 2y ago

LIQUI MOLY Kühlerfrostschutz KFS 11 | 1 L | Kühlerschutz | Art.-Nr.: 21149
- Price
- €6.60
- Rating
- 4.8/5
- Reviews
- 990
- Age
- 7y ago

Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €47.86
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

10Liter Ethylenglykol 99 5% (Glykol Monoethylenglykol Ethandiol) versandkostenfrei
- Price
- €50.33
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 7y ago

TECPO Kühlerfrostschutz rot G12+ Antifreeze -40C Frostschutz rosa Kühlmittel (1x 5 Liter)
- Price
- €16.85
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 2y ago
Newest
by launch date
Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €17.80
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €31.76
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

Megaa store Ethylenglykol 99 5% | 1L bis 20L | Kühlmittel Solarflüssigkeit Kühlsystem Heizungs- Solar- Klimaanlagen- und Wärmepumpen Installationen
- Price
- €47.86
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago

TECPO Kühlerfrostschutz rot G12+ Antifreeze -40C Frostschutz rosa Kühlmittel (1x 5 Liter)
- Price
- €16.85
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 2y ago

ERRECOM Pink Cool Rosa Kühlerflüssigkeit -30C/+107C G12+ G12++ Frostschutzmittel mit SI-Oat Inhibitorpaket 100% silylalysiert Gebrauchsfertig 5 Liter
- Price
- €19.23
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
80
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 89%
Open market
8%
- MANNOL51%
- Megaa store15%
- Liqui Moly9%
- Chemdiscount9%
- ERRECOM4%
- TECPO4%
- Open — no brand owns it (4 brands, 8%)
Demand
Antifreeze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Antifreeze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- antifreeze19K/yr
- ethylenglykol6K/yr
- mannol kühlerfrostschutz4K/yr
- antifreeze auto6K/yr
Reviews and returns
What reviews say buyers love and hate about Antifreeze
We read the reviews and the return reasons for every product selling here.
“Schade ums Geld”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antifreeze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









