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Anlasser

Fail

The top 5 brands take 95% of clicks, so Anlasser is a Fail.

Flapen Score
42
42 / 100
Ranks 1,165 of 1,428 Auto & Motorrad niches · −9 vs the category median of 51
Market size
€98K/yr71K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
25%top-5 click share · 12 brands · 57 sellers

Flapen Score

Anlasser against its category

The dotted line is the Auto & Motorrad average. Past it, Anlasser is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anlasser market on Amazon at a glance

Shoppers on Amazon Germany searched for Anlasser 71K times last year and spent an estimated €98K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.9%
Market size, estimated
€98Ka year
Peak month
November1.4× the quietest month
Top search term
anlasser46K searches a year

02 · Price

A sale here is worth €72.70.

Listings sell for €72.70 on average, from €23.16 to €116.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €72.70 that is €0 to €7K a year per listing.

Average price
€72.70inside the $15 to $100 sweet spot
Price range
€23.16–€116.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
7.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #430 within Ersatz-, Tuning- & Verschleißteile. It carries 41 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
0.9%
Average rank
#430in Ersatz-, Tuning- & Verschleißteile
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
41per listing
Listings tracked
82

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Anlasser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

57

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

25%

Top 20: 53%

Open market

4%

  • Brand 158%
  • Brand 224%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 4%)

Demand

Anlasser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Anlasser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anlasser46K/yr
  • anlasser auto20K/yr
  • anlasser starter5K/yr

Reviews and returns

What reviews say buyers love and hate about Anlasser

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Gesamtgröße”
33%of negative reviews mention “Haltbarkeit”
7.8%of orders come back
“War nach 5 Wochen defekt”
A buyer, on “Haltbarkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anlasser questions

Answered from the same tracked data.