How competitive is the Anlasser niche on Amazon Germany?

12 brands and 57 sellers compete in Anlasser on Amazon Germany. The top 5 Anlasser products take 25% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Anlasser?

Anlasser buyers on Amazon Germany complain most about Haltbarkeit, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 7.8% — above our launch gate.

What does it cost to enter the Anlasser niche?

Anlasser sells for €72.70 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €23.16–€116.61. The average incumbent carries 41 reviews — the moat a new listing must climb.

Anlasser

brand-locked demand (top 5 brands take 95% of clicks) — Anlasser doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 1,165 of 1,428 Auto & Motorrad niches · −9 vs the category median of 51

This niche Category average · 1,428 niches

Is Anlasser profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Anlasser is a €98K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.

Anlasser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 1.9% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr2K

Search volume / yr-13.1%71K

Conversion rate1.9%

Avg price€72.70

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers12 · 57

Top-5 product click share25%

Open market5%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 82 products

Top Anlasser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HELLA 8EA 011 611-051 Starter/Anlasser - 12V - 2kW

Price: €75.17
Rating: 4.6/5
Reviews: 162
Age: 10y ago

febi bilstein 101565 Anlasser 1 Stück

Price: €80.50
Rating: 4.8/5
Reviews: 11
Age: 8y ago

HELLA 8EA 012 526-841 Starter/Anlasser - 12V - 1.4kW

Price: €66.83
Rating: 4.3/5
Reviews: 72
Age: 10y ago

Frankberg Anlasser Starter Anlasser Auto 1 1 KW/12 V/10 Zähnez Kompatibel mit Fiesta IV JA JB Focus DAW DBW Fusion JU B-Max JK Puma EC C-Max DM2 Replace# 1011331

Price: €55.81
Rating: 4.6/5
Reviews: 27
Age: 3y ago

HELLA 8EA 011 610-221 Starter/Anlasser - 12V - 1.7kW

Price: €69.34
Rating: 4.5/5
Reviews: 113
Age: 10y ago

Newest

by launch date

Frankberg Anlasser Starter Anlasser Auto Nur für 10 Zähnezahl Kompatibel mit Golf VI 5K1 Polo 6C1 6R1 Fabia II 542 Polo 9A 9N Replace# 02T911023S

Price: €52.27
Rating: 4.5/5
Reviews: 15
Age: 3y ago

Frankberg Anlasser Starter 2.2KW Kompatibel mit 90 2.3L 1988-1991 C-Klasse W202 W203 2.0L-3.0L 1993-2007 E-Klasse W124 W210 W211 2.0L-3.2L 1993-2008 Musso FJ 1995-1999

Price: €57.24
Rating: 4.7/5
Reviews: 23
Age: 3y ago

Frankberg Anlasser Starter Anlasser Auto Benzin 1 1 KW/12 V/9 Zähnez Kompatibel mit A4 8E2 8D2 A4 Avant 8E5 8D5 A6 Avant 4A5 P.a.s.s.a.t 3B2 3B3 Replace# 0001107013

Price: €64.83
Rating: 5.0/5
Reviews: 5
Age: 3y ago

Frankberg Anlasser Starter Anlasser Auto 1 1 KW/12 V/10 Zähnez Kompatibel mit Fiesta IV JA JB Focus DAW DBW Fusion JU B-Max JK Puma EC C-Max DM2 Replace# 1011331

Price: €55.81
Rating: 4.6/5
Reviews: 27
Age: 3y ago

Frankberg Anlasser Starter Anlasser Auto Benzin 1 1 KW/12 V/10 Zähnezahl Kompatibel mit Corsa C X01 Astra G CC T98 Agila (A) H00 Astra G Caravan T98 Replace# 111123

Price: €59.84
Rating: 4.4/5
Reviews: 12
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

25%

Top 20: 53%

Open market

HELLA58%
Frankberg24%
febi bilstein6%
Valeo5%
Bosch2%
RIDEX1%
Open — no brand owns it (6 brands, 4%)

Anlasser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR1.9%Products82Brands12Top 5 Brands95%OOS Rate0.9%Rating4.5★Reviews41Avg BSR#430

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Anlasser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anlasser46K/yr -19.6%1.2% conv.
anlasser auto20K/yr +14.2%1.3% conv.
anlasser starter5K/yr -59.3%0.7% conv.

What reviews say buyers love and hate about Anlasser

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Gesamtgröße47%

“Passt perfekt”

Qualität insgesamt17%

“Erscheinung her, wesentlich wertiger”

Montage/Installation12%

“Der Einbau war problemlos”

Preis-Leistungs-Verhältnis6%

“Super Preis”

Motorleistung4%

“Motor startet wieder mit bewertet Hella Qualität”

What buyers complain about

81% of reviews

Haltbarkeit33%

“War nach 5 Wochen defekt”

Kompatibilität – insgesamt17%

“Passt nicht wie beschrieben bei Fiat Ducato 250”

Preis-Leistungs-Verhältnis11%

“Der preis ist zu hoch für solch eine Minderwertigkeit”

Gesamtgröße11%

“Tatsächlich ist der Anlasser etwas Größer als der "Alte".”

Montage/Installation8%

“Einbau hat bisschen gedauert”

Anlasser return rate & reasons

Why buyers send it back, as a share of all return requests.

7.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

63%

2Kompatibilität – insgesamt

11%

3Defekt Material/Teile

4Funktionalität insgesamt

5Buchse/Anschluss/Stecker

Common Anlasser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anlasser 42/100 on Amazon Germany — Skip it. The niche generates €98K/yr across 82 tracked products. Search demand moved -13.1% over the last 90 days.