anlasser
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible41.22avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€72.70avg listing price — sweet spot $15–$100
Price range
Great€23.16–€116.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€98K€98K/yr · 71K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, anlasser is a €98K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
anlasser market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €109K–€145K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #430
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 72%
- Out of stock
- 0.9%
- Avg brand age
- 82 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
57
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
25%
Top 20: 53%
Open market
4%
- HELLA58%
- Frankberg24%
- febi bilstein6%
- Valeo5%
- Bosch2%
- RIDEX1%
- Open — no brand owns it (6 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -13.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top anlasser search terms
- anlasser46K/yr
- anlasser auto20K/yr
- anlasser starter5K/yr
Top anlasser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HELLA 8EA 011 611-051 Starter/Anlasser - 12V - 2kW
HELLA€75.174.6★162 rev
febi bilstein 101565 Anlasser 1 Stück
febi bilstein€80.504.8★11 rev
HELLA 8EA 012 526-841 Starter/Anlasser - 12V - 1.4kW
HELLA€66.834.3★72 rev
Frankberg Anlasser Starter Anlasser Auto 1 1 KW/12 V/10 Zähnez Kompatibel mit Fiesta IV JA JB Focus DAW DBW Fusion JU B-Max JK Puma EC C-Max DM2 Replace# 1011331
Frankberg€55.814.6★27 rev
HELLA 8EA 011 610-221 Starter/Anlasser - 12V - 1.7kW
HELLA€69.344.5★113 rev
Newest
by launch date
Frankberg Anlasser Starter Anlasser Auto Nur für 10 Zähnezahl Kompatibel mit Golf VI 5K1 Polo 6C1 6R1 Fabia II 542 Polo 9A 9N Replace# 02T911023S
Frankberg€52.2715 rev
Frankberg Anlasser Starter 2.2KW Kompatibel mit 90 2.3L 1988-1991 C-Klasse W202 W203 2.0L-3.0L 1993-2007 E-Klasse W124 W210 W211 2.0L-3.2L 1993-2008 Musso FJ 1995-1999
Frankberg€57.2423 rev
Frankberg Anlasser Starter Anlasser Auto Benzin 1 1 KW/12 V/9 Zähnez Kompatibel mit A4 8E2 8D2 A4 Avant 8E5 8D5 A6 Avant 4A5 P.a.s.s.a.t 3B2 3B3 Replace# 0001107013
Frankberg€64.835 rev
Frankberg Anlasser Starter Anlasser Auto 1 1 KW/12 V/10 Zähnez Kompatibel mit Fiesta IV JA JB Focus DAW DBW Fusion JU B-Max JK Puma EC C-Max DM2 Replace# 1011331
Frankberg€55.8127 rev
Frankberg Anlasser Starter Anlasser Auto Benzin 1 1 KW/12 V/10 Zähnezahl Kompatibel mit Corsa C X01 Astra G CC T98 Agila (A) H00 Astra G Caravan T98 Replace# 111123
Frankberg€59.8412 rev
Trending
90-day click momentum
HELLA 8EA 011 610-461 Starter/Anlasser - 12V - 1.1kW
HELLA€64.774.5★
HELLA 8EA 012 526-521 Starter/Anlasser - 12V - 1.1kW
HELLA€78.925.0★
HELLA 8EA 012 527-301 Starter/Anlasser - 12V - 1kW
HELLA€77.974.6★
HELLA 8EA 011 610-041 Starter/Anlasser - 12V - 1.1kW
HELLA€70.504.6★
Frankberg Anlasser Starter Anlasser Auto Benzin 1 1 KW/12 V/10 Zähnezahl Kompatibel mit Corsa C X01 Astra G CC T98 Agila (A) H00 Astra G Caravan T98 Replace# 111123
Frankberg€59.844.4★
What buyers say about anlasser
What buyers praise and complain about, mined from review topics.What buyers love
“Passt perfekt”
“Erscheinung her, wesentlich wertiger”
“Der Einbau war problemlos”
“Super Preis”
“Motor startet wieder mit bewertet Hella Qualität”
“Funktioniert einwandfrei”
“Tut seinen Job”
“Robustes Teil, wurde von BMW Niederlassung eingebaut”
“Das Auto springt jetzt wieder ganz normal an, ohne Geräusche”
“es oxidiert auch nichts.”
What buyers complain about
“War nach 5 Wochen defekt”
“Passt nicht wie beschrieben bei Fiat Ducato 250”
“Der preis ist zu hoch für solch eine Minderwertigkeit”
“Tatsächlich ist der Anlasser etwas Größer als der "Alte".”
“Einbau hat bisschen gedauert”
Top return reasons
Common questions
- Is anlasser profitable to sell on Amazon Germany?
- The niche generates €98K/yr across 82 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the anlasser niche?
- 12 brands and 57 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in anlasser?
- Top complaints mined from reviews: Haltbarkeit, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 7.8% — above our launch gate.
- When does demand for anlasser peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the anlasser niche?
- Listings span €23.16–€116.61; the average listing price is €72.70 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.