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alubutyl

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 37Growth 38Conversion 51Competition 26Returns 99Price range 88Avg price 95Brand share 23Review moat 25Quality gap 22

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.07

avg listing price — sweet spot $15–$100

Price range

Great€10.09–€65.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Market size

Okay€184K

€184K/yr · 157K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,295.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, alubutyl is a €184K/yr Amazon Germany market (157K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

alubutyl market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€225K–€281K
units × avg price
Conversion rate
4.2%
Avg BSR
#7
Page quality
0%
Prime
71%
Sponsored
86%
Out of stock
5.5%
Avg brand age
33 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Reckhorn41%
  • HASKYY22%
  • KILMAT14%
  • POPPSTAR7%
  • Praknu7%
  • ABM enjoy the silence4%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top alubutyl search terms

  • alubutyl112K/yr
  • alubutyl auto dämmung27K/yr
  • alubutyl selbstklebend10K/yr
  • alubutyl 2mm5K/yr
  • reckhorn alubutyl3K/yr
All search terms

Top alubutyl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€18K20%€37K30%€55K40%€74K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about alubutyl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Bestes Produkt”

Haftung/Klebrigkeit12%

“Das Material haftet sehr gut”

Materialqualität11%

“Ausgezeichnetes Material”

Benutzerfreundlichkeit9%

“leicht zu verarbeitende,”

Preis-Leistungs-Verhältnis9%

“Super Produkt, Guter Preis”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Geräuschpegel6%

“Hintergrundgeräusche werden deutlich minimiert.”

Effizienz5%

“Die Dämmwirkung ist überzeugend”

Einfache Reinigung2%

“Die Oberfläche lässt sich sauber verarbeiten und haftet zuverlässig auf Metall und Kunststoff”

Stärke2%

“robust”

What buyers complain about

Haftung/Klebrigkeit14%

“Sie haben auch Gewicht, weshalb der Kleber ungenügend Halt bot”

beworben Vs Tatsächliches Produkt8%

“Das Produkt kommt bei Lieferung nicht so an, sie auf dem Bild zu sehen”

Geräuschpegel8%

“mit dem Alubutyl klingt es noch heftiger”

Dicke7%

“keine extrem dicke Schicht”

Gesamtgröße6%

“nicht für unter der Motorhaube geeignet”

Stärke6%

“Könnte stabiler sein”

Haltbarkeit3%

“Löst sich wieder ab”

Geruch3%

“Beim Auspacken war ein leichter Neugeruch wahrzunehmen”

Gewicht schwer3%

“auch deutlich schwerer.”

Preis-Leistungs-Verhältnis3%

“zu teuer”

Top return reasons

Gewicht schwer19%
Gesamtgröße17%
Haftung/Klebrigkeit14%
Dünn8%
Kompatibilität – insgesamt7%
Funktionalität insgesamt6%
Materialqualität6%
Qualität insgesamt5%
Defekt Material/Teile4%
Geruch4%

Common questions

Is alubutyl profitable to sell on Amazon Germany?
The niche generates €184K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (45/100).
How competitive is the alubutyl niche?
8 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in alubutyl?
Top complaints mined from reviews: Haftung/Klebrigkeit, beworben Vs Tatsächliches Produkt, Geräuschpegel. The return rate is 0.3%.
When does demand for alubutyl peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the alubutyl niche?
Listings span €10.09–€65.09; the average listing price is €28.07 (sweet spot $15–$100). The average incumbent carries 4,296 reviews — the moat a new listing must climb.