How competitive is the Allwetterreifen 195 55 R16 niche on Amazon Germany?

14 brands and 24 sellers compete in Allwetterreifen 195 55 R16 on Amazon Germany. The top 5 Allwetterreifen 195 55 R16 products take 58% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in Allwetterreifen 195 55 R16?

Allwetterreifen 195 55 R16 buyers on Amazon Germany complain most about Geräuschpegel, Gesamtgröße, Griff, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Allwetterreifen 195 55 R16 niche?

Allwetterreifen 195 55 R16 sells for €56.71 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €38.95–€96.67. The average incumbent carries 906 reviews — the moat a new listing must climb.

Allwetterreifen 195 55 R16

a small market ($10K/yr) — Allwetterreifen 195 55 R16 doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Ranks 1,197 of 1,428 Auto & Motorrad niches · −10 vs the category median of 51

This niche Category average · 1,428 niches

Is Allwetterreifen 195 55 R16 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Allwetterreifen 195 55 R16 is a €10K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.

Allwetterreifen 195 55 R16: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.2% over the last 90 days and 0.4% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr1K

Search volume / yr-37.2%41K

Conversion rate0.4%

Avg price€56.71

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers14 · 24

Top-5 product click share58%

Open market32%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Allwetterreifen 195 55 R16 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Goodride 195/55 R16 91V XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen Kompatibel mit VW POLO AW1 BZ1 MERCEDES-BENZ A-Klasse W169 OPEL Corsa D Schrägheck S07 Corsa E Schrägheck X15

Price: €47.38
Rating: 4.4/5
Reviews: 167
Age: 6y ago

Berlin Tires All Season 2 195/55 R16 91V XL - C/C/71dB Ganzjahresreifen (PKW)

Price: €45.52
Rating: 4.6/5
Reviews: 852
Age: 2y ago

195/55HR16 NOKIAN TL SEASONPROOF 1 (NEU) 87H

Price: €67.51
Rating: 4.4/5
Reviews: 235
Age: 2y ago

AUTOGREEN Ganzjahresreifen 195/55 R 16 XL TL 91V ALL SEASON VERSAT AS2 BSW M+S 3PMSF Allwetter

Price: €47.07
Rating: 4.4/5
Reviews: 56
Age: 4y ago

Imperial 195/55 R16 91V XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen Kompatibel mit VW POLO AW1 BZ1 MERCEDES-BENZ A-Klasse W169 OPEL Corsa D Schrägheck S07 Corsa E Schrägheck X15

Price: €53.00
Rating: 4.4/5
Reviews: 111
Age: 7y ago

Newest

by launch date

Nokian Tyres Seasonproof 2-195/55R16 87H - Ganzjahresreifen 3PMSF M+S

Price: €71.00
Rating: 4.1/5
Reviews: 15
Age: 1y ago

Nexen 195/55 R16 91H Ganzjahresreifen Allwetter M+S 3PMSF Reifen

Price: €62.09
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Berlin Tires All Season 2 195/55 R16 91V XL - C/C/71dB Ganzjahresreifen (PKW)

Price: €45.52
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Berlin Tires All Season 2 195/55 R15 85V - C/C/71dB Ganzjahresreifen (PKW)

Price: €40.94
Rating: 4.6/5
Reviews: 852
Age: 2y ago

195/55HR16 NOKIAN TL SEASONPROOF 1 (NEU) 87H

Price: €67.51
Rating: 4.4/5
Reviews: 235
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

Goodride21%
BERLIN TIRES17%
Nokian Tyres13%
Nexen9%
Autogreen8%
Kumho7%

Allwetterreifen 195 55 R16 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR0.4%Products21Brands14Top 5 Brands68%OOS Rate8.1%Rating4.5★Reviews906Avg BSR#837

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.0×

Top Allwetterreifen 195 55 R16 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

195 55 r16 ganzjahresreifen15K/yr -28.1%1.0% conv.
allwetterreifen 195 55 r1612K/yr -31.6%0.5% conv.
winterreifen 195 55 r167K/yr -48.1%0.0% conv.
195 55 r16 winterreifen7K/yr -72.9%0.9% conv.

What reviews say buyers love and hate about Allwetterreifen 195 55 R16

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Preis-Leistungs-Verhältnis34%

“Gut und günstig”

Qualität insgesamt34%

“super Verarbeitung”

beworben Vs Tatsächliches Produkt8%

“Besser als erwartet”

Reibung8%

“Gute Reifen”

Sicherheitsstandards7%

“Gut, Günstig, sicher - Empfehlung👍🏼 Preis-Leistung ist top”

What buyers complain about

68% of reviews

Geräuschpegel26%

“Ordentlicher Ganzjahresreifen, etwas lauter”

Gesamtgröße17%

“Passten nicht”

Griff17%

“Haben keinen guten Grip bei Match und Schnee”

Montage/Installation8%

“Die Montage war etwas erschwert > vermutlich durch vorherige Lagerung, enge Verpackung”

Allwetterreifen 195 55 R16 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

81%

2Kompatibilität – insgesamt

12%

3Qualität insgesamt

4Benutzerfreundlichkeit

Common Allwetterreifen 195 55 R16 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Allwetterreifen 195 55 R16 41/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -37.2% over the last 90 days.