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Allwetterreifen 195 55 R16

Fail

Shoppers spend an estimated $10K a year here, so Allwetterreifen 195 55 R16 is a Fail.

Flapen Score
41
41 / 100
Ranks 1,197 of 1,428 Auto & Motorrad niches · −10 vs the category median of 51
Market size
€10K/yr41K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
58%top-5 click share · 14 brands · 24 sellers

Flapen Score

Allwetterreifen 195 55 R16 against its category

The dotted line is the Auto & Motorrad average. Past it, Allwetterreifen 195 55 R16 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allwetterreifen 195 55 R16 market on Amazon at a glance

Shoppers on Amazon Germany searched for Allwetterreifen 195 55 R16 41K times last year and spent an estimated €10K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
0.4%
Market size, estimated
€10Ka year
Peak month
October7.0× the quietest month
Top search term
195 55 r16 ganzjahresreifen15K searches a year

02 · Price

A sale here is worth €56.71.

Listings sell for €56.71 on average, from €38.95 to €96.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €56.71 that is €0 to €6K a year per listing.

Average price
€56.71inside the $15 to $100 sweet spot
Price range
€38.95–€96.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #837 within Motorräder, Ersatzteile & Zubehör. It carries 906 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
52%
Out of stock, average day
8.1%
Average rank
#837in Motorräder, Ersatzteile & Zubehör
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
906per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Allwetterreifen 195 55 R16 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

26%

  • Brand 121%
  • Brand 217%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Allwetterreifen 195 55 R16 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.0×

Search terms

Top Allwetterreifen 195 55 R16 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 195 55 r16 ganzjahresreifen15K/yr
  • allwetterreifen 195 55 r1612K/yr
  • winterreifen 195 55 r167K/yr
  • 195 55 r16 winterreifen7K/yr

Reviews and returns

What reviews say buyers love and hate about Allwetterreifen 195 55 R16

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Preis-Leistungs-Verhältnis”
26%of negative reviews mention “Geräuschpegel”
0.7%of orders come back
“Ordentlicher Ganzjahresreifen, etwas lauter”
A buyer, on “Geräuschpegel”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Allwetterreifen 195 55 R16 questions

Answered from the same tracked data.