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Adblue

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Adblue is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 1,428 Auto & Motorrad niches · +5 vs the category median of 51
Market size
€1.7M/yr874K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
84%top-5 click share · 6 brands · 8 sellers

Flapen Score

Adblue against its category

The dotted line is the Auto & Motorrad average. Past it, Adblue is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adblue market on Amazon at a glance

Shoppers on Amazon Germany searched for Adblue 874K times last year and spent an estimated €1.7M. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
10.4%
Market size, estimated
€1.7Ma year
Peak month
July1.4× the quietest month
Top search term
adblue236K searches a year

02 · Price

A sale here is worth €18.63.

Listings sell for €18.63 on average, from €7.50 to €23.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €18.63 that is €112K to €149K a year per listing.

Average price
€18.63inside the $15 to $100 sweet spot
Price range
€7.50–€23.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
€112K–€149K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Öle & Betriebsstoffe. It carries 2,317 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#11in Öle & Betriebsstoffe
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
2,317per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Adblue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Adblue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Adblue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adblue236K/yr
  • ad blue183K/yr
  • ad blue 10 liter für diesel117K/yr
  • adblue 10 liter für diesel119K/yr
  • adblue 10l41K/yr
  • adblue 20l24K/yr
  • ad blue 20 liter kanister29K/yr
  • add blue26K/yr
  • adblue 5l22K/yr
  • ad blue 5 liter für diesel20K/yr

Reviews and returns

What reviews say buyers love and hate about Adblue

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Preis-Leistungs-Verhältnis”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Viel zu teuer noch dazu”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adblue questions

Answered from the same tracked data.