Adblue
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Adblue is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 1,428 Auto & Motorrad niches · +5 vs the category median of 5156
- Market size
- €1.7M/yr874K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 8 sellers
Flapen Score
Adblue against its category
The dotted line is the Auto & Motorrad average. Past it, Adblue is stronger. Inside it, weaker.
Market
The Adblue market on Amazon at a glance
Shoppers on Amazon Germany searched for Adblue 874K times last year and spent an estimated €1.7M. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.
- Searches, last 12 months
- 874K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 10.4%
- Market size, estimated
- €1.7Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- adblue236K searches a year
02 · Price
A sale here is worth €18.63.
Listings sell for €18.63 on average, from €7.50 to €23.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €18.63 that is €112K to €149K a year per listing.
- Average price
- €18.63inside the $15 to $100 sweet spot
- Price range
- €7.50–€23.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €112K–€149K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Öle & Betriebsstoffe. It carries 2,317 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 38%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Öle & Betriebsstoffe
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,317per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Adblue products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AdBlue inkl. Ausgießer Harnstoffbasiertes Dieselmotor-Additiv zur Verringerung der NOx-Emissionen gemäß ISO 22241-1 5-L-Behälter
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 1y ago
![Adblue 2x10 L [MADE IN GERMANY ] - Adblue 10 l für diesel ISO 22241 Adblue](https://m.media-amazon.com/images/I/51zq5xbZdeL.jpg)
Adblue 2x10 L [MADE IN GERMANY ] - Adblue 10 l für diesel ISO 22241 Adblue
- Price
- €22.99
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 2y ago

AdBlue inkl. Ausgießer Harnstoffbasiertes Dieselmotor-Additiv zur Verringerung der NOx-Emissionen gemäß ISO 22241-1 10 L (2 x 5 L)
- Price
- €17.75
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 1y ago

baytronic 20 L 2X AGROLA AdBlue inkl. Füllschlauch 10 L + Microfasertuch blau - für Diesel Autos wie BMW VW & Audi
- Price
- €20.38
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 3y ago

2X 10 L blueSky AdBlue inkl. Ausgießer + Microfasertuch blau 38 x 38 cm 220 GSM
- Price
- €20.80
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 6y ago
Trending
estimated 90-day click momentum
AdBlue inkl. Ausgießer Harnstoffbasiertes Dieselmotor-Additiv zur Verringerung der NOx-Emissionen gemäß ISO 22241-1 5-L-Behälter
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 1y ago

Carlube AdBlue 10 L - Harnstofflösung für Diesel-Fahrzeuge mit SCR-Abgasnachbehandlung - ISO 22241-konform - Integrierter Ausgießer
- Price
- €16.18
- Rating
- 4.4/5
- Reviews
- 11,971
- Age
- 12y ago
![Adblue 2x10 L [MADE IN GERMANY ] - Adblue 10 l für diesel ISO 22241 Adblue](https://m.media-amazon.com/images/I/51zq5xbZdeL.jpg)
Adblue 2x10 L [MADE IN GERMANY ] - Adblue 10 l für diesel ISO 22241 Adblue
- Price
- €22.99
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 2y ago

baytronic 20 L 2X AGROLA AdBlue inkl. Füllschlauch 10 L + Microfasertuch blau - für Diesel Autos wie BMW VW & Audi
- Price
- €20.38
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 3y ago

BAUER BLUE Adblue 2x10 Liter Kanister mit Flex-Ausgießer für Diesel Motoren Herstellung nach ISO 22241 Premium Harnstofflösung Made in Germany Optimale SCR-Abgasnachbehandlung
- Price
- €20.23
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 2y ago
Newest
by launch date
AdBlue inkl. Ausgießer Harnstoffbasiertes Dieselmotor-Additiv zur Verringerung der NOx-Emissionen gemäß ISO 22241-1 5-L-Behälter
- Price
- €7.50
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 1y ago

AdBlue inkl. Ausgießer Harnstoffbasiertes Dieselmotor-Additiv zur Verringerung der NOx-Emissionen gemäß ISO 22241-1 10 L (2 x 5 L)
- Price
- €17.75
- Rating
- 4.4/5
- Reviews
- 1,456
- Age
- 1y ago
![Adblue 2x10 L [MADE IN GERMANY ] - 20 L für diesel ISO 22240 Adbluemit Ausgießer (20 Liter)](https://m.media-amazon.com/images/I/51lsfccrD4L.jpg)
Adblue 2x10 L [MADE IN GERMANY ] - 20 L für diesel ISO 22240 Adbluemit Ausgießer (20 Liter)
- Price
- €23.26
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 1y ago
![Adblue 2x10 L [MADE IN GERMANY ] - Adblue 10 l für diesel ISO 22241 Adblue](https://m.media-amazon.com/images/I/51zq5xbZdeL.jpg)
Adblue 2x10 L [MADE IN GERMANY ] - Adblue 10 l für diesel ISO 22241 Adblue
- Price
- €22.99
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 2y ago

BAUER BLUE Adblue 2x10 Liter Kanister mit Flex-Ausgießer für Diesel Motoren Herstellung nach ISO 22241 Premium Harnstofflösung Made in Germany Optimale SCR-Abgasnachbehandlung
- Price
- €20.23
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- ERRECOM63%
- STAHLMANN13%
- baytronic7%
- Kruse6%
- Bauer Blue6%
- Carlube5%
Demand
Adblue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Adblue search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adblue236K/yr
- ad blue183K/yr
- ad blue 10 liter für diesel117K/yr
- adblue 10 liter für diesel119K/yr
- adblue 10l41K/yr
- adblue 20l24K/yr
- ad blue 20 liter kanister29K/yr
- add blue26K/yr
- adblue 5l22K/yr
- ad blue 5 liter für diesel20K/yr
Reviews and returns
What reviews say buyers love and hate about Adblue
We read the reviews and the return reasons for every product selling here.
“Viel zu teuer noch dazu”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adblue questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









