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5w30 Motoröl 20l

Fail

Shoppers spend an estimated $45K a year here, so 5w30 Motoröl 20l is a Fail.

Flapen Score
36
36 / 100
Ranks 1,332 of 1,428 Auto & Motorrad niches · −15 vs the category median of 51
Market size
€45K/yr28K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
59%top-5 click share · 7 brands · 35 sellers

Flapen Score

5w30 Motoröl 20l against its category

The dotted line is the Auto & Motorrad average. Past it, 5w30 Motoröl 20l is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5w30 Motoröl 20l market on Amazon at a glance

Shoppers on Amazon Germany searched for 5w30 Motoröl 20l 28K times last year and spent an estimated €45K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.3%
Market size, estimated
€45Ka year
Peak month
November1.9× the quietest month
Top search term
5w30 motoröl 20l13K searches a year

02 · Price

A sale here is worth €71.54.

Listings sell for €71.54 on average, from €27.00 to €150.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €71.54 that is €0 to €7K a year per listing.

Average price
€71.54inside the $15 to $100 sweet spot
Price range
€27.00–€150.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #336 within Öle & Betriebsstoffe. It carries 3,870 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
39%
Out of stock, average day
0.8%
Average rank
#336in Öle & Betriebsstoffe
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
3,870per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top 5w30 Motoröl 20l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

35

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Brand 176%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

5w30 Motoröl 20l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top 5w30 Motoröl 20l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5w30 motoröl 20l13K/yr
  • 5w30 20l7K/yr
  • motoröl 5w30 20 liter7K/yr

Reviews and returns

What reviews say buyers love and hate about 5w30 Motoröl 20l

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Preis-Leistungs-Verhältnis”
29%of negative reviews mention “Qualität insgesamt”
0.2%of orders come back
“Sehr sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 5w30 Motoröl 20l questions

Answered from the same tracked data.