5w30 1l
Skip itPrices mostly outside the sweet spot ($6.41–$13.56) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,297.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Avg price
Okay€9.52avg listing price — sweet spot $15–$100
Market size
Bad€70K€70K/yr · 89K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad€6.41–€13.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, 5w30 1l is a €70K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
5w30 1l market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- €76K–€95K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
88
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Liqui Moly38%
- Castrol26%
- Mobil Super18%
- MANNOL13%
- Mobil3%
- EUROLUB1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 5w30 1l search terms
- 5w30 motoröl 1l52K/yr
- motoröl 5w30 1 liter18K/yr
- 5w30 1l7K/yr
- motoröl 1l5K/yr
- 5 w 30 motoröl 1l4K/yr
- liqui moly 5w30 1l4K/yr
Top 5w30 1l products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Castrol EDGE 5W-30 LL Longlife Motoröl 1L
Castrol€10.094.8★15,648 rev
Mobil Super 3000 X1 Formula FE 5W-30 1L Silber
Mobil Super€6.414.8★327 rev
Liqui Moly Special Tec F 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 3852
Liqui Moly€9.864.8★3,393 rev
LIQUI MOLY Longlife III 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 20646
Liqui Moly€13.564.8★978 rev
LIQUI MOLY Top Tec 4200 5W-30 New Generation | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 3706
Liqui Moly€12.154.8★2,280 rev
Newest
by launch dateCastrol EDGE 5W-30 LL Longlife Motoröl 1L
Castrol€10.0915,648 rev
Castrol EDGE 5W-30 M Motoröl 1L
Castrol€9.591,628 rev
Castrol EDGE 5W-30 C3 Motoröl - 1L
Castrol€11.201,361 rev
LIQUI MOLY Nachfüll-Öl 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 21286
Liqui Moly€12.16213 rev
MANNOL 7908 Energy Premium 5W-30 1L
MANNOL€6.854,202 rev
Trending
90-day click momentum
MANNOL 7701 Energy Formula OP 5W-30 1 L
MANNOL€6.784.7★
MANNOL 7908 Energy Premium 5W-30 1L
MANNOL€6.854.8★
LIQUI MOLY Special Tec LL 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 1192
Liqui Moly€12.124.8★
Castrol EDGE 5W-30 C3 Motoröl - 1L
Castrol€11.204.8★
Liqui Moly Top Tec 4600 5W-30 | 1 L | Synthesetechnologie Motoröl | Art.-Nr.: 3755
Liqui Moly€10.134.8★
What buyers say about 5w30 1l
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Super Preis”
“Super Motoröl”
“Motoröl vom besten”
“Erfüllt seinen Zweck”
“Passt”
“Kein Ölverbrauch trotz sportlicher Fahrweise, und der Verbrauch ist minimal besser (ca. 0,2–0,3 l/100 km weniger).”
“das Einfüllen problemlos.”
“es hält sich top.”
What buyers complain about
“Bisschen teuer”
“Öl halt”
“Altbewährte Qualität”
Top return reasons
Common questions
- Is 5w30 1l profitable to sell on Amazon Germany?
- The niche generates €70K/yr across 19 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the 5w30 1l niche?
- 6 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in 5w30 1l?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Schmierung, Qualität insgesamt. The return rate is 0.5%.
- When does demand for 5w30 1l peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 5w30 1l niche?
- Listings span €6.41–€13.56; the average listing price is €9.52 (sweet spot $15–$100). The average incumbent carries 3,298 reviews — the moat a new listing must climb.