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5w20

Fail

The top 5 brands take 99% of clicks, so 5w20 is a Fail.

Flapen Score
43
43 / 100
Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51
Market size
€48K/yr37K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
70%top-5 click share · 6 brands · 65 sellers

Flapen Score

5w20 against its category

The dotted line is the Auto & Motorrad average. Past it, 5w20 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5w20 market on Amazon at a glance

Shoppers on Amazon Germany searched for 5w20 37K times last year and spent an estimated €48K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
4.3%
Market size, estimated
€48Ka year
Peak month
October1.6× the quietest month
Top search term
5w20 motoröl8K searches a year

02 · Price

A sale here is worth €29.77.

Listings sell for €29.77 on average, from €11.24 to €52.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €29.77 that is €3K to €7K a year per listing.

Average price
€29.77inside the $15 to $100 sweet spot
Price range
€11.24–€52.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #590 within Öle & Betriebsstoffe. It carries 474 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
41%
Out of stock, average day
0.0%
Average rank
#590in Öle & Betriebsstoffe
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
474per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top 5w20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

65

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 230%
  • Brand 314%
  • Brand 47%
  • Brand 51%
  • Brand 61%

Demand

5w20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 5w20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5w20 motoröl8K/yr
  • wss-m2c948-b6K/yr
  • 5w20 ford ecoboost8K/yr
  • 5w206K/yr
  • motoröl 5w206K/yr
  • 5w20 ford4K/yr

Reviews and returns

What reviews say buyers love and hate about 5w20

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.4%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 5w20 questions

Answered from the same tracked data.