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225 40 18 Winterreifen

Fail

Shoppers spend an estimated $0 a year here, so 225 40 18 Winterreifen is a Fail.

Flapen Score
38
38 / 100
Ranks 1,288 of 1,428 Auto & Motorrad niches · −13 vs the category median of 51
Market size
€0/yr30K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
62%top-5 click share · 14 brands · 28 sellers

Flapen Score

225 40 18 Winterreifen against its category

The dotted line is the Auto & Motorrad average. Past it, 225 40 18 Winterreifen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 225 40 18 Winterreifen market on Amazon at a glance

Shoppers on Amazon Germany searched for 225 40 18 Winterreifen 30K times last year and spent an estimated €0. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
October6.3× the quietest month
Top search term
225 40 r18 ganzjahresreifen13K searches a year

02 · Price

A sale here is worth €70.47.

Listings sell for €70.47 on average, from €48.61 to €111.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €70.47 that is €0 to €7K a year per listing.

Average price
€70.47inside the $15 to $100 sweet spot
Price range
€48.61–€111.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,029 within Reifen & Felgen. It carries 336 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
63%
Out of stock, average day
3.8%
Average rank
#1,029in Reifen & Felgen
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
336per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top 225 40 18 Winterreifen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

28

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • Brand 127%
  • Brand 221%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

225 40 18 Winterreifen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Search terms

Top 225 40 18 Winterreifen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 225 40 r18 ganzjahresreifen13K/yr
  • allwetterreifen 225 40 r188K/yr
  • 225 40 r18 winterreifen10K/yr

Reviews and returns

What reviews say buyers love and hate about 225 40 18 Winterreifen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Geräuschpegel”
1.0%of orders come back
“Dieses ist im Auto fast nicht zu hören / wahrnehmbar”
A buyer, on “Geräuschpegel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common 225 40 18 Winterreifen questions

Answered from the same tracked data.