How competitive is the 225 40 18 Winterreifen niche on Amazon Germany?

14 brands and 28 sellers compete in 225 40 18 Winterreifen on Amazon Germany. The top 5 225 40 18 Winterreifen products take 62% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in 225 40 18 Winterreifen?

225 40 18 Winterreifen buyers on Amazon Germany complain most about Geräuschpegel, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the 225 40 18 Winterreifen niche?

225 40 18 Winterreifen sells for €70.47 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €48.61–€111.38. The average incumbent carries 336 reviews — the moat a new listing must climb.

225 40 18 Winterreifen

a small market ($0/yr) — 225 40 18 Winterreifen doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,288 of 1,428 Auto & Motorrad niches · −13 vs the category median of 51

This niche Category average · 1,428 niches

Is 225 40 18 Winterreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 225 40 18 Winterreifen is a €0/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

225 40 18 Winterreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.1% over the last 90 days and 0.0% of searches end in a purchase.

€0

revenue / yr

Units sold / yr1K

Search volume / yr-44.1%30K

Conversion rate0.0%

Avg price€70.47

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 28

Top-5 product click share62%

Open market26%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top 225 40 18 Winterreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Berlin Tires All Season 2 225/40 ZR18 92Y XL - C/B/71dB Ganzjahresreifen (PKW)

Price: €48.61
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Bridgestone TURANZA ALL SEASON 6 ENLITEN - 225/40 R18 92Y XL - B/C/70 - Ganzjahresreifen (PKW & SUV)

Price: €74.31
Rating: 4.9/5
Reviews: 42
Age: 2y ago

Pirelli 225/40 R18 92Y XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen

Price: €76.53
Rating: 4.9/5
Reviews: 17
Age: 2y ago

Firestone 225/40 R18 92Y XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1

Price: €67.01
Rating: 4.6/5
Reviews: 991
Age: 6y ago

Pirelli 225/40 R18 92Y XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen

Price: €73.17
Rating: 3.7/5
Reviews: 5
Age: 1y ago

Newest

by launch date

Reifen Allwetter Michelin CROSSCLIMATE 3 SPORT 225/40R18 92Y XL

Price: €111.38
Rating: 3.9/5
Reviews: 6
Age: 1y ago

225/40R18 92W XL FR AllSeas.Cont.2 EVc

Price: €84.03
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Pirelli 225/40 R18 92Y XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen

Price: €73.17
Rating: 3.7/5
Reviews: 5
Age: 1y ago

Bridgestone TURANZA ALL SEASON 6 ENLITEN - 225/40 R18 92Y XL - B/B/70 - Ganzjahresreifen (PKW & SUV)

Price: €83.46
Rating: 4.5/5
Reviews: 75
Age: 1y ago

Berlin Tires All Season 2 225/40 ZR18 92Y XL - C/B/71dB Ganzjahresreifen (PKW)

Price: €48.61
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

BERLIN TIRES27%
Bridgestone21%
Pirelli14%
Continental6%
Firestone6%
Fortuna4%

225 40 18 Winterreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR0.0%Products19Brands14Top 5 Brands74%OOS Rate3.8%Rating4.5★Reviews336Avg BSR#1,029

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Top 225 40 18 Winterreifen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

225 40 r18 ganzjahresreifen13K/yr -44.6%0.7% conv.
allwetterreifen 225 40 r188K/yr -28.8%0.7% conv.
225 40 r18 winterreifen10K/yr -60.2%0.4% conv.

What reviews say buyers love and hate about 225 40 18 Winterreifen

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Qualität insgesamt29%

“Top Qualität”

Preis-Leistungs-Verhältnis18%

“Guter Reifen, guter Preis”

Geräuschpegel18%

“Erstaunlich leise”

Sicherheitsstandards8%

“Sicheres Fahrgefühl und top Performance”

Reibung7%

“sehr gute Traktion”

What buyers complain about

25% of reviews

Geräuschpegel25%

“Dieses ist im Auto fast nicht zu hören / wahrnehmbar”

225 40 18 Winterreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

79%

2Wartung und Reparatur

3Preis-Leistungs-Verhältnis

4Funktionalität insgesamt

Common 225 40 18 Winterreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 225 40 18 Winterreifen 38/100 on Amazon Germany — Skip it. The niche generates €0/yr across 19 tracked products. Search demand moved -44.1% over the last 90 days.