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225 40 18 winterreifen

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 3Conversion 0Competition 38Returns 95Price range 80Avg price 86Brand share 51Review moat 83Quality gap 50

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€70.47

avg listing price — sweet spot $15–$100

Review moat

Great335.89

avg incumbent reviews — the moat a new listing must climb

Price range

Great€48.61–€111.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-44.1%

90-day search growth — must beat 0% to launch

Market size

Bad€0

€0/yr · 30K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, 225 40 18 winterreifen is a €0/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

225 40 18 winterreifen market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€53K–€70K
units × avg price
Conversion rate
0.0%
Avg BSR
#1,029
Page quality
0%
Prime
63%
Sponsored
11%
Out of stock
3.8%
Avg brand age
73 months
Avg seller age
220 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

28

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • BERLIN TIRES27%
  • Bridgestone21%
  • Pirelli14%
  • Continental6%
  • Firestone6%
  • Fortuna4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Top 225 40 18 winterreifen search terms

  • 225 40 r18 ganzjahresreifen13K/yr
  • allwetterreifen 225 40 r188K/yr
  • 225 40 r18 winterreifen10K/yr
All search terms

Top 225 40 18 winterreifen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€020%€030%€040%€01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about 225 40 18 winterreifen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Top Qualität”

Preis-Leistungs-Verhältnis18%

“Guter Reifen, guter Preis”

Geräuschpegel18%

“Erstaunlich leise”

Sicherheitsstandards8%

“Sicheres Fahrgefühl und top Performance”

Reibung7%

“sehr gute Traktion”

Griff5%

“Auf nasser Fahrbahn, bei Kälte und leichtem Schnee bieten sie guten Grip und ein sicheres Fahrgefühl”

Komfort insgesamt5%

“Komfortabel, leise und insgesamt sehr ausgewogen”

Stärke4%

“sehr stabiles Fahrverhalten”

Treibstoffeffizienz4%

“Der Spritverbrauch ist auch top”

What buyers complain about

Geräuschpegel25%

“Dieses ist im Auto fast nicht zu hören / wahrnehmbar”

Top return reasons

Gesamtgröße79%
Wartung und Reparatur7%
Preis-Leistungs-Verhältnis7%
Funktionalität insgesamt7%

Common questions

Is 225 40 18 winterreifen profitable to sell on Amazon Germany?
The niche generates €0/yr across 19 tracked products. 90-day search growth is -44.1%. Flapen's verdict: Skip it (38/100).
How competitive is the 225 40 18 winterreifen niche?
14 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 225 40 18 winterreifen?
Top complaints mined from reviews: Geräuschpegel. The return rate is 1.0%.
When does demand for 225 40 18 winterreifen peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 6.3× the quietest.
What does it cost to enter the 225 40 18 winterreifen niche?
Listings span €48.61–€111.38; the average listing price is €70.47 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.