How competitive is the 225 40 18 Sommerreifen niche on Amazon Germany?

17 brands and 26 sellers compete in 225 40 18 Sommerreifen on Amazon Germany. The top 5 225 40 18 Sommerreifen products take 44% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in 225 40 18 Sommerreifen?

225 40 18 Sommerreifen buyers on Amazon Germany complain most about Produktzustand, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the 225 40 18 Sommerreifen niche?

225 40 18 Sommerreifen sells for €66.63 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €43.61–€91.89. The average incumbent carries 304 reviews — the moat a new listing must climb.

225 40 18 Sommerreifen

225 40 18 Sommerreifen shows low returns (0.6%), but a small market ($15K/yr) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Ranks 671 of 1,428 Auto & Motorrad niches · on the category median

This niche Category average · 1,428 niches

Is 225 40 18 Sommerreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 225 40 18 Sommerreifen is a €15K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.

225 40 18 Sommerreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.8% over the last 90 days and 0.7% of searches end in a purchase.

€15K

revenue / yr

Units sold / yr1K

Search volume / yr+18.8%31K

Conversion rate0.7%

Avg price€66.63

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers17 · 26

Top-5 product click share44%

Open market35%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Top 225 40 18 Sommerreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nexen NFERA Primus 225/40R18 92Y XL Sommerreifen schwarz

Price: €55.93
Rating: 4.6/5
Reviews: 367
Age: 7y ago

Bridgestone TURANZA 6 ENLITEN - 225/40 R18 92Y XL - A/B/70 - Sommerreifen (PKW & SUV)

Price: €72.15
Rating: 4.6/5
Reviews: 451
Age: 3y ago

Berlin Tires Summer UHP 2 225/40 ZR18 92W XL - D/B/70dB Sommerreifen (PKW)

Price: €45.71
Rating: 4.9/5
Reviews: 41
Age: 2y ago

Pirelli 225/40R18 92Y Pirelli Powergy XL Reifen Sommer PKW

Price: €73.51
Rating: 4.6/5
Reviews: 150
Age: 5y ago

UNIROYAL 225/40 R18 92Y XL Sommerreifen Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2

Price: €64.72
Rating: 4.7/5
Reviews: 890
Age: 6y ago

Newest

by launch date

225/40YR18 KUMHO TL PS72 XL 92Y

Price: €58.58
Rating: 5.0/5
Reviews: 9
Age: 1y ago

Berlin Tires All Season 2 225/40 ZR18 92Y XL - C/B/71dB Ganzjahresreifen (PKW)

Price: €48.61
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Berlin Tires Summer UHP 2 225/40 ZR18 92W XL - D/B/70dB Sommerreifen (PKW)

Price: €45.71
Rating: 4.9/5
Reviews: 41
Age: 2y ago

ARIVO Sommerreifen 225/40 ZR 18 XL TL 92W ULTRA ARZ5 BSW M+S

Price: €47.53
Rating: 0.0/5
Reviews: 0
Age: 3y ago

Firestone FIREHAWK SPORT - 225/40 R18 92Y XL - B/A/70 - Sommerreifen (PKW)

Price: €79.94
Rating: 4.3/5
Reviews: 30
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

29%

Nexen23%
BERLIN TIRES15%
Continental11%
Pirelli9%
Bridgestone8%
Uniroyal7%

225 40 18 Sommerreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR0.7%Products28Brands17Top 5 Brands65%OOS Rate3.4%Rating4.6★Reviews304Avg BSR#710

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.4×

What reviews say buyers love and hate about 225 40 18 Sommerreifen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Preis-Leistungs-Verhältnis43%

“Preis paßt”

Qualität insgesamt25%

“Top Qualität”

Griff14%

“hat guten grip und wurde schnell geliefert”

Reibung7%

“sehr gute Traktion”

Stärke4%

“sehr stabiles Fahrverhalten”

What buyers complain about

100% of reviews

Produktzustand100%

“Auf jeden Fall keine alte Lagerware”

225 40 18 Sommerreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

60%

2Defekt Material/Teile

15%

3Funktionalität insgesamt

10%

4Preis-Leistungs-Verhältnis

10%

5Radqualität

Common 225 40 18 Sommerreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 225 40 18 Sommerreifen 51/100 on Amazon Germany — Worth a look. The niche generates €15K/yr across 28 tracked products. Search demand moved +18.8% over the last 90 days.