Is 225 40 18 sommerreifen profitable to sell on Amazon Germany?

The niche generates €15K/yr across 28 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the 225 40 18 sommerreifen niche?

17 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in 225 40 18 sommerreifen?

Top complaints mined from reviews: Produktzustand. The return rate is 0.6%.

When does demand for 225 40 18 sommerreifen peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.4× the quietest.

What does it cost to enter the 225 40 18 sommerreifen niche?

Listings span €43.61–€91.89; the average listing price is €66.63 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.

225 40 18 sommerreifen

Worth a look

Shows low returns (0.6%), but a small market ($15K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible€43.61–€91.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€66.63

avg listing price — sweet spot $15–$100

Review moat

Great303.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€15K

€15K/yr · 31K searches

Signals High Price

According to Flapen's Amazon Germany niche tracking, 225 40 18 sommerreifen is a €15K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

225 40 18 sommerreifen market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €50K–€67K; units × avg price
Conversion rate: 0.7%
Avg BSR: #710
Page quality: 0%
Prime: 50%
Sponsored: 29%
Out of stock: 3.4%
Avg brand age: 77 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

29%

Nexen23%
BERLIN TIRES15%
Continental11%
Pirelli9%
Bridgestone8%
Uniroyal7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.4×

Open Trend

Top 225 40 18 sommerreifen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nexen NFERA Primus 225/40R18 92Y XL Sommerreifen schwarz

Nexen€55.934.6★367 rev

Bridgestone TURANZA 6 ENLITEN - 225/40 R18 92Y XL - A/B/70 - Sommerreifen (PKW & SUV)

Bridgestone€72.154.6★451 rev

Berlin Tires Summer UHP 2 225/40 ZR18 92W XL - D/B/70dB Sommerreifen (PKW)

BERLIN TIRES€45.714.9★41 rev

Pirelli 225/40R18 92Y Pirelli Powergy XL Reifen Sommer PKW

Pirelli€73.514.6★150 rev

UNIROYAL 225/40 R18 92Y XL Sommerreifen Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2

Uniroyal€64.724.7★890 rev

Newest

by launch date

225/40YR18 KUMHO TL PS72 XL 92Y

Kumho€58.589 rev

1y ago

Berlin Tires All Season 2 225/40 ZR18 92Y XL - C/B/71dB Ganzjahresreifen (PKW)

BERLIN TIRES€48.61852 rev

2y ago

Berlin Tires Summer UHP 2 225/40 ZR18 92W XL - D/B/70dB Sommerreifen (PKW)

BERLIN TIRES€45.7141 rev

2y ago

ARIVO Sommerreifen 225/40 ZR 18 XL TL 92W ULTRA ARZ5 BSW M+S

Arivo€47.530 rev

3y ago

Firestone FIREHAWK SPORT - 225/40 R18 92Y XL - B/A/70 - Sommerreifen (PKW)

Firestone€79.9430 rev

3y ago

What buyers say about 225 40 18 sommerreifen

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis43%

“Preis paßt”

Qualität insgesamt25%

“Top Qualität”

Griff14%

“hat guten grip und wurde schnell geliefert”

Reibung7%

“sehr gute Traktion”

Stärke4%

“sehr stabiles Fahrverhalten”

Geräuschpegel4%

“angenehm leise – selbst bei höheren Geschwindigkeiten.”

Sicherheitsstandards4%

“Sicheres Fahrgefühl und top Performance”

What buyers complain about

Produktzustand100%

“Auf jeden Fall keine alte Lagerware”

Top return reasons

Gesamtgröße60%

Defekt Material/Teile15%

Funktionalität insgesamt10%

Preis-Leistungs-Verhältnis10%

Radqualität5%

Common questions

Is 225 40 18 sommerreifen profitable to sell on Amazon Germany?: The niche generates €15K/yr across 28 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the 225 40 18 sommerreifen niche?: 17 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in 225 40 18 sommerreifen?: Top complaints mined from reviews: Produktzustand. The return rate is 0.6%.
When does demand for 225 40 18 sommerreifen peak?: Demand peaks in Mar–Apr–May; the busiest month runs 4.4× the quietest.
What does it cost to enter the 225 40 18 sommerreifen niche?: Listings span €43.61–€91.89; the average listing price is €66.63 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.