How competitive is the 215 65 R16 Winterreifen niche on Amazon Germany?

7 brands and 19 sellers compete in 215 65 R16 Winterreifen on Amazon Germany. The top 5 215 65 R16 Winterreifen products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the 215 65 R16 Winterreifen niche?

215 65 R16 Winterreifen sells for €68.73 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €48.99–€85.61. The average incumbent carries 566 reviews — the moat a new listing must climb.

215 65 R16 Winterreifen

soft demand (-53.0% this quarter) — 215 65 R16 Winterreifen doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Ranks 1,404 of 1,428 Auto & Motorrad niches · −21 vs the category median of 51

This niche Category average · 1,428 niches

Is 215 65 R16 Winterreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 215 65 R16 Winterreifen is a €33K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 30/100.

215 65 R16 Winterreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.0% over the last 90 days and 2.9% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr500

Search volume / yr-53.0%16K

Conversion rate2.9%

Avg price€68.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers7 · 19

Top-5 product click share100%

Open market0%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top 215 65 R16 Winterreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GOODRIDE - 215/65 R16 TL 98H SW608 SNOWMASTER M+S 3PMSF - Winterreifen

Price: €59.09
Rating: 4.4/5
Reviews: 67
Age: 10y ago

Fulda Kristall Control HP 2 M+S - 215/65R16 98H - Winterreifen

Price: €85.61
Rating: 4.5/5
Reviews: 57
Age: 10y ago

215/65VR16 NOKIAN TL SEASONPROOF 1 XL (NEU)102V

Price: €70.80
Rating: 4.4/5
Reviews: 235
Age: 2y ago

Firestone 215/65 R16 98H Winterreifen Offroad M+S 3PMSF Reifen Kompatibel mit VW TIGUAN 5N Transporter V Bus 7HB 7HJ 7EB 7EJ 7EF 7EG 7HF 7EC OPEL Mokka/Mokka X J13

Price: €72.53
Rating: 4.7/5
Reviews: 387
Age: 6y ago

Berlin Tires All Season 2 215/65 R16 98V - C/B/71dB Ganzjahresreifen (PKW)

Price: €48.99
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Newest

by launch date

Berlin Tires All Season 2 215/65 R16 98V - C/B/71dB Ganzjahresreifen (PKW)

Price: €48.99
Rating: 4.6/5
Reviews: 852
Age: 2y ago

215/65VR16 NOKIAN TL SEASONPROOF 1 XL (NEU)102V

Price: €70.80
Rating: 4.4/5
Reviews: 235
Age: 2y ago

HANKOOK - 215/65 R16 TL 98H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

Price: €79.00
Rating: 4.7/5
Reviews: 150
Age: 3y ago

Firestone 215/65 R16 98H Winterreifen Offroad M+S 3PMSF Reifen Kompatibel mit VW TIGUAN 5N Transporter V Bus 7HB 7HJ 7EB 7EJ 7EF 7EG 7HF 7EC OPEL Mokka/Mokka X J13

Price: €72.53
Rating: 4.7/5
Reviews: 387
Age: 6y ago

Fulda Kristall Control HP 2 M+S - 215/65R16 98H - Winterreifen

Price: €85.61
Rating: 4.5/5
Reviews: 57
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

10%

Goodride24%
FULDA19%
Nokian Tyres16%
Firestone10%
BERLIN TIRES10%
Nexen10%
Open — no brand owns it (1 brand, 10%)

215 65 R16 Winterreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR2.9%Products7Brands7Top 5 Brands100%OOS Rate13.8%Rating4.6★Reviews566Avg BSR#421

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.2×

Top 215 65 R16 Winterreifen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

winterreifen 215 65 r167K/yr -38.8%0.7% conv.
215 65 r16 98h winterreifen6K/yr -44.6%0.5% conv.
215 65 r16 winterreifen3K/yr -73.0%0.0% conv.

215 65 R16 Winterreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Radqualität

33%

2Gesamtgröße

33%

3Kompatibilität – insgesamt

33%

Common 215 65 R16 Winterreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 215 65 R16 Winterreifen 30/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 7 tracked products. Search demand moved -53.0% over the last 90 days.