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205 55 16 Winterreifen

Fail

Buyers convert on only 0.2% of searches, so 205 55 16 Winterreifen is a Fail.

Flapen Score
49
49 / 100
Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51
Market size
€22K/yr228K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
40%top-5 click share · 22 brands · 27 sellers

Flapen Score

205 55 16 Winterreifen against its category

The dotted line is the Auto & Motorrad average. Past it, 205 55 16 Winterreifen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 205 55 16 Winterreifen market on Amazon at a glance

Shoppers on Amazon Germany searched for 205 55 16 Winterreifen 228K times last year and spent an estimated €22K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
0.2%
Market size, estimated
€22Ka year
Peak month
October14.2× the quietest month
Top search term
205 55 r16 winterreifen81K searches a year

02 · Price

A sale here is worth €58.05.

Listings sell for €58.05 on average, from €37.85 to €87.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €58.05 that is €6K to €15K a year per listing.

Average price
€58.05inside the $15 to $100 sweet spot
Price range
€37.85–€87.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€6K–€15K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #627 within Reifen & Felgen. It carries 194 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
53%
Out of stock, average day
6.8%
Average rank
#627in Reifen & Felgen
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
194per listing
Listings tracked
38

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top 205 55 16 Winterreifen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

27

Top-5 brand share

50%

Top 20: 99%

Top-5 click share

40%

Top 20: 84%

Open market

42%

  • Brand 112%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

205 55 16 Winterreifen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 14.2×

Search terms

Top 205 55 16 Winterreifen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 205 55 r16 winterreifen81K/yr
  • winterreifen 205/55 r16100K/yr
  • winterreifen 205 55 r1610K/yr
  • winterreifen 205 55 r16 91h8K/yr
  • winterreifen 205/55 r16 91h7K/yr
  • winter reifen 205 55 r1612K/yr
  • reifen 205 55 r16 winterreifen6K/yr
  • 205/55/16 winterreifen4K/yr

Reviews and returns

What reviews say buyers love and hate about 205 55 16 Winterreifen

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Geräuschpegel”
0.6%of orders come back
“sind bisschen laut beim Fahren”
A buyer, on “Geräuschpegel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 205 55 16 Winterreifen questions

Answered from the same tracked data.