How competitive is the 205 55 16 Winterreifen niche on Amazon Germany?

22 brands and 27 sellers compete in 205 55 16 Winterreifen on Amazon Germany. The top 5 205 55 16 Winterreifen products take 40% of clicks and its top 5 brands hold 50% of demand.

What do buyers complain about in 205 55 16 Winterreifen?

205 55 16 Winterreifen buyers on Amazon Germany complain most about Geräuschpegel, beworben Vs Tatsächliches Produkt, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the 205 55 16 Winterreifen niche?

205 55 16 Winterreifen sells for €58.05 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €37.85–€87.91. The average incumbent carries 194 reviews — the moat a new listing must climb.

205 55 16 Winterreifen

weak search conversion (0.2%) — 205 55 16 Winterreifen doesn't clear our bar today.

Signals No Dominant Brand High Price

Flapen Score

Skip it

Ranks 814 of 1,428 Auto & Motorrad niches · −2 vs the category median of 51

This niche Category average · 1,428 niches

Is 205 55 16 Winterreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 205 55 16 Winterreifen is a €22K/yr Amazon Germany market (228K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

205 55 16 Winterreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.1% over the last 90 days and 0.2% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr5K

Search volume / yr-44.1%228K

Conversion rate0.2%

Avg price€58.05

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers22 · 27

Top-5 product click share40%

Open market50%

Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Top 205 55 16 Winterreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CST Winterreifen 205/55 R 16 91H Medallion Winter WCP1

Price: €56.92
Rating: 4.4/5
Reviews: 93
Age: 7y ago

Bridgestone BLIZZAK 6 ENLITEN - 205/55 R16 91H - B/B/70 - Winterreifen (PKW & SUV)

Price: €71.92
Rating: 4.6/5
Reviews: 141
Age: 2y ago

HANKOOK WINTER I CEPT RS3 W462-205/55R16 91H - C/B/72 - Winterreifen

Price: €65.20
Rating: 5.0/5
Reviews: 13
Age: 4y ago

205/55HR16 NOKIAN TL SEASONPROOF 1 (NEU) 91H

Price: €53.24
Rating: 4.4/5
Reviews: 235
Age: 2y ago

205/55 R16 94V RADBURG POWER ALPIN 3 Radburg Winter Reifen Runderneurt

Price: €48.76
Rating: 3.9/5
Reviews: 26
Age: 4y ago

Newest

by launch date

Pirelli 205/55 R16 91H Winterreifen M+S 3PMSF Reifen

Price: €65.87
Rating: 2.5/5
Reviews: 5
Age: 2y ago

Bridgestone BLIZZAK 6 ENLITEN - 205/55 R16 91H - B/B/70 - Winterreifen (PKW & SUV)

Price: €71.92
Rating: 4.6/5
Reviews: 141
Age: 2y ago

Barum 205/55 R16 91T Winterreifen M+S 3PMSF Reifen

Price: €65.11
Rating: 5.0/5
Reviews: 7
Age: 2y ago

Berlin Tires All Season 2 205/55 R16 91V - C/C/71dB Ganzjahresreifen (PKW)

Price: €42.88
Rating: 4.6/5
Reviews: 852
Age: 2y ago

205/55HR16 NOKIAN TL SEASONPROOF 1 (NEU) 91H

Price: €53.24
Rating: 4.4/5
Reviews: 235
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

Top-5 brand share

50%

Top 20: 99%

Top-5 click share

40%

Top 20: 84%

Open market

42%

HANKOOK12%
CST10%
Kumho10%
Bridgestone10%
Nokian Tyres9%
Nexen8%

205 55 16 Winterreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume228KCVR0.2%Products38Brands22Top 5 Brands50%OOS Rate6.8%Rating4.5★Reviews194Avg BSR#627

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 14.2×

Top 205 55 16 Winterreifen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

205 55 r16 winterreifen81K/yr -41.3%0.3% conv.
winterreifen 205/55 r16100K/yr -56.2%0.2% conv.
winterreifen 205 55 r1610K/yr -7.8%0.1% conv.
winterreifen 205 55 r16 91h8K/yr +8.6%0.4% conv.
winterreifen 205/55 r16 91h7K/yr -7.8%0.6% conv.
winter reifen 205 55 r1612K/yr -60.5%0.8% conv.
reifen 205 55 r16 winterreifen6K/yr -48.9%0.0% conv.
205/55/16 winterreifen4K/yr -92.8%0.0% conv.

What reviews say buyers love and hate about 205 55 16 Winterreifen

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Qualität insgesamt39%

“GANZJAHRESREIFEN”

Preis-Leistungs-Verhältnis23%

“Preis, Leistung, super”

Reibung9%

“sehr guter Reifen super Gripp”

Geräuschpegel7%

“gutes Geräusch”

Gesamtgröße5%

“Passt”

What buyers complain about

75% of reviews

Geräuschpegel25%

“sind bisschen laut beim Fahren”

beworben Vs Tatsächliches Produkt14%

“Die Beschreibung ist fehlerhaft”

Gesamtgröße14%

“Passten nicht”

Griff14%

“Haben keinen guten Grip bei Match und Schnee”

Montage/Installation7%

“Die Montage war etwas erschwert > vermutlich durch vorherige Lagerung, enge Verpackung”

205 55 16 Winterreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

50%

2Kompatibilität – insgesamt

16%

3Montage/Installation

4Qualität insgesamt

5Funktionalität insgesamt

Common 205 55 16 Winterreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 205 55 16 Winterreifen 49/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -44.1% over the last 90 days.