How competitive is the 185 65 R15 Ganzjahresreifen niche on Amazon Germany?

16 brands and 30 sellers compete in 185 65 R15 Ganzjahresreifen on Amazon Germany. The top 5 185 65 R15 Ganzjahresreifen products take 58% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in 185 65 R15 Ganzjahresreifen?

185 65 R15 Ganzjahresreifen buyers on Amazon Germany complain most about Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the 185 65 R15 Ganzjahresreifen niche?

185 65 R15 Ganzjahresreifen sells for €50.44 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €38.32–€69.05. The average incumbent carries 753 reviews — the moat a new listing must climb.

185 65 R15 Ganzjahresreifen

a small market ($18K/yr) — 185 65 R15 Ganzjahresreifen doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,125 of 1,428 Auto & Motorrad niches · −8 vs the category median of 51

This niche Category average · 1,428 niches

Is 185 65 R15 Ganzjahresreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 185 65 R15 Ganzjahresreifen is a €18K/yr Amazon Germany market (42K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

185 65 R15 Ganzjahresreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.9% over the last 90 days and 0.9% of searches end in a purchase.

€18K

revenue / yr

Units sold / yr2K

Search volume / yr-10.9%42K

Conversion rate0.9%

Avg price€50.44

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 30

Top-5 product click share58%

Open market30%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top 185 65 R15 Ganzjahresreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Berlin Tires All Season 2 185/65 R15 88H - C/C/70dB Ganzjahresreifen (PKW)

Price: €38.32
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Goodyear Vector 4Seasons Gen-3 | Ganzjahresreifen

Price: €59.38
Rating: 4.7/5
Reviews: 3,137
Age: 6y ago

Nexen Nblue 4Season M+S - 185/65R15 88T - Ganzjahresreifen

Price: €48.59
Rating: 4.6/5
Reviews: 4,431
Age: 9y ago

GOODYEAR ZO VECT4S G2

Price: €58.21
Rating: 4.7/5
Reviews: 1,689
Age: 11y ago

MICHELIN Allwetter Michelin CROSSCLIMATE 2 185 65 R15 88H

Price: €69.05
Rating: 4.6/5
Reviews: 996
Age: 4y ago

Newest

by launch date

CONTINENTAL - AllSeasonContact 2-185/65 R 15-88T/B/B/71dB - Ganzjahresreifen

Price: €66.68
Rating: 3.8/5
Reviews: 5
Age: 2y ago

Berlin Tires All Season 2 185/65 R15 88H - C/C/70dB Ganzjahresreifen (PKW)

Price: €38.32
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Nexen 185/65 R15 92T XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen

Price: €51.56
Rating: 5.0/5
Reviews: 2
Age: 2y ago

185/65VR15 NOKIAN TL SEASONPROOF 1 XL (NEU) 92V

Price: €52.97
Rating: 4.4/5
Reviews: 235
Age: 2y ago

185/65 R15 92V B&P Pneus BPE Radburg - Ganzjahres Reifen Runderneuert

Price: €42.54
Rating: 4.5/5
Reviews: 16
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

25%

BERLIN TIRES26%
Goodyear18%
Nexen13%
MICHELIN8%
Generic6%
Nokian Tyres5%

185 65 R15 Ganzjahresreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR0.9%Products22Brands16Top 5 Brands70%OOS Rate4.6%Rating4.5★Reviews753Avg BSR#655

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.4×

Top 185 65 R15 Ganzjahresreifen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

185 65 r15 ganzjahresreifen18K/yr +4.6%1.0% conv.
ganzjahresreifen 185 65 r1513K/yr -22.2%0.4% conv.
allwetterreifen 185 65 r1511K/yr -25.9%1.0% conv.

What reviews say buyers love and hate about 185 65 R15 Ganzjahresreifen

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Qualität insgesamt50%

“Top Qualität”

Preis-Leistungs-Verhältnis29%

“Ultra günstig”

Geräuschpegel7%

“- Geringe Laufgeräusche”

Sicherheitsstandards7%

“Sicheres Fahren”

Griff7%

“- Sehr guter Grip auf trockener Fahrbahn”

What buyers complain about

100% of reviews

Qualität insgesamt100%

“Qualitativ nachgelassen”

185 65 R15 Ganzjahresreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

78%

2Qualität insgesamt

13%

3beworben Vs Tatsächliches Produkt

4Breite

5Kompatibilität – insgesamt

Common 185 65 R15 Ganzjahresreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 185 65 R15 Ganzjahresreifen 43/100 on Amazon Germany — Skip it. The niche generates €18K/yr across 22 tracked products. Search demand moved -10.9% over the last 90 days.